The future development trend of Chinese search engine industry

In the Search engine classification section We mentioned the full text search engine from the site to extract information to build a Web database concept. The search engine's automatic information collection function is divided into two kinds. One is a regular search, that is, every once in a while (such as Google is usually 28 days), search engine actively sent "spider" Program, a certain IP address range of Internet stations to retrieve, once found a new site, it will automatically extract the site's information and Web site to join their own database.

The other is to submit web search, that is, the site owner actively to the search engine to submit the Web site, it in a certain period of time (2 days to several months) directed to your site sent "spider" Program, scan your site and the relevant information into the database, in case the user inquiries. As a result of the search engine indexing rules have changed a lot in recent years, unsolicited Web site does not guarantee your website access to the search engine database, so the best way is to get some external links, so that search engines have more opportunities to find you and automatically your site included.

When a user searches for information with a keyword, search engine will be in the database search, if found with the user requirements of the content of the site, then use a special algorithm-usually according to the page of the keyword matching degree, the position/frequency, link quality, etc.-to calculate the relevance of each page and ranking level, The links are then returned to the user in order, depending on the degree of relevance.

Baidu's recent bidding rankings in the online and network caused a lot of fluctuations, regardless of whether Baidu for some customers filter negative news, or artificial shielding some people do not want to participate in bidding rankings of the merchant website, this storm will undoubtedly become the Chinese search engine industry development watershed. As for whether or not these acts and the illegality, I dare not jump to comment. Now only from the search engine industry development and market competition angle to discuss the future of Chinese search engine industry. Baidu's recent bidding rankings in the online and network caused a lot of fluctuations, regardless of whether Baidu for some customers filter negative news, or artificial shielding some people do not want to participate in bidding rankings of the merchant website, this storm will undoubtedly become the Chinese search engine industry development watershed. As for whether or not these acts and the illegality, I dare not jump to comment. Now only from the search engine industry development and market competition angle to discuss the future of Chinese search engine industry.

A brief history of search engine industry and bidding rankings

Pay-per-click and PPC business models were first invented by Overture services (formerly GoTo.com) in 1998. The business model is based on the assumption that paid rankings can provide more relevant search results than other types of services, and that paying more sites is better than paying less. The internet had gone beyond academic research, and many internet users wanted to search through search engines for products or services they wanted to buy. This business model has been a great success, Yahoo and MSN and other portals are using Overture search engine services. Yahoo bought overture 1.63 billion dollars in 2003, then renamed the service Yahoo Search marketing.

Many search engines combine pay with natural search results, including Baidu, except Google. Google AdWords ads are completely separate from their natural search results and labeled "Sponsored links" to remind searchers to distinguish between paid and non-paying search results. Which way is more profitable, the result is self-evident. Search engines such as Yahoo and MSN are gradually abandoning the mix of pay and natural search, and then emulating Google, but are far behind. Yahoo launched a Panama (Panama) program similar to Google AdWords in 2007, but it was too late. Yahoo has fallen to this point and its search engine strategy has a lot to do with the mistakes.