Three Case
case one: Phoenix legend new album Cun tou advertisement
Phoenix Legend of the combination Ling flower in Sina Weibo posted a new album published in the village of the villages in the ditch advertising propaganda, the original content is: "Mr. X told me that these hard ads spent a hundred thousand of, but also with the village village head after the discount price." I don't know much about this. What do you always feel wrong? ”
from the Ling Hua Sina Blog Map Look, the Phoenix Legend of the new album released publicity methods to take the industry's most soil is also the most novel publicity techniques, with fashionable words called grounding gas, play is "rural siege of the city" pro-people strategy.
Case List II: The East and Dale of the Beijing-dong Ali brush Wall Advertising
Alibaba, Beijing east, when the Internet companies have to sink strategic, in the fields, village streets, more and more wall paint on the electric business ads: "With Alipay, less to the bank run" "Life want to be good, hurriedly on Taobao" "fellow see Fellow, shopping to when" ... Take Jingdong as an example, in more than 100 towns nationwide brush 8000 advertising walls.
all major electric dealers bullish on the rural market this piece of new blue sea. According to media analysis, rural consumption potential is huge, the current rural internet users reached 178 million, the annual growth rate of 13.5%; Market opportunities for agricultural products attractive, Alibaba net only last year sales of agricultural products reached 50 billion yuan, is expected to exceed 100 billion yuan this year.
case Three: "Mainland people can't afford computers" on
recently a Taiwanese expert said that "mainlanders can't afford computers so they prefer to use their mobile phones to surf the internet". Tang the analysis of the Taiwanese expert, in fact, is to illustrate a problem: China's rural and urban polarization on the internet-the contradictions outside the net, it is reasonable to say.
smartphone era, whether rural or urban, smart-phone applications are widespread, the rural spread of such a word: "Cowherd are using mobile phones." "Mainland people can not afford a computer" is not to describe the mainland people in the economy is really poor, but to describe the rural and urban use of the huge gap between the network, the rural network of fiber, in fact, is tantamount to "buy a computer", its essence is not to use fiber.
give us the revelation
The first case is the tall Phoenix legend has adopted a "rural siege of the city" pro-civilian strategy for the promotion of the new album, and took the most earthy and the most innovative brush wall advertising replaced the broadcast of the Big Horn yell.
The second case said the electric business giant neat brush wall, occupy the field. In other words, in the past, after the movement of the Rodeo, the new round of power business giant divided the sphere of influence turned to the countryside. Especially in the smartphone hand one today, Mobile Internet 2.0 era, for mobile E-commerce to provide a technology may, the electric business in the "mobile Internet" under the anti-liberal, will certainly not miss this dawn has just risen place. This is a big "youth to the countryside" trend, who grabbed the rural area of the blue Sea, who will be in the future to master the initiative of the future power, who is the future of the wealth of the empire.
The third case is that the Internet problem in rural China is still grim, that is, there is no real problem of optical fiber, even if can not afford to buy a computer. But at the same time from another side, the smart phone in the rural market is huge. This also gives the electric business a revelation, the rural mobile internet or a blue sea, if once pry open this blue sea door, will be wealth gate.
in short, the three cases presented by the rural area as an untapped internet giant sea, its future potential is huge, the market is vast, but also the main force of the future consumer market, so as the emerging business new-electric dealers can be in this area to capture a larger "fisherman's benefit."
The bottleneck of
electric Shanglanhai: Logistics
We analyze the case to draw the conclusion that the rural as a world of electricity, a blue sea, the big electric dealers to seize the initiative, the ads to do the village, to do the field, a head start. However, this is only a "vision strategy", the real problem is also logistics problems.
China's rural Alexandria sparse, geographically vast, large population, such traffic reality also gave the electrical business logistics brought trouble, which is no less than to conquer a technical problem, so logistics became the bottleneck of the electrical business. In this respect, Ma Yun is a seer, his own operation rookie logistics, in preparation for the future in their own electrical business logistics.
last tang two less to stay a discussion topic: Who is the future of the leader of the electrical business logistics? Is China Post Logistics? Will the Chinese postman revive?
Welcome to discuss, the next article will analyze the future of the electrical business Logistics leader: The revival of the Postman, please send your views to my email: 1102251679@qq.com, micro-letter public: Tj-xwsszyz, personal micro-letter: tj519520753.
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