The future evolution of Internet advertising market and the advantages and disadvantages of CPS

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the rapid development of network technology, the network advertising market is also under more and more stringent technical test. The network advertisement which is characterized by interactivity, timeliness and accurate statistics is undergoing a revolution!

The progress of statistics means that the examination of network advertisement from the traffic age into the final effect era. A network advertisement can monitor the user's behavior, experience and even consumption, and multiple identification of a single user. This kind of technology innovation also causes the advertisement main to put the way to produce the change, from the extensive type to the subdivision type development, no longer blindly pursues the flow and the exposure, but chooses according to each time launches the goal. Brand promotion, PR activities, effect promotion and other purposes will combine a completely different media mix. In today's Internet, the pyramid-tipped portals, search engines, functional portals, and so on, are only the superficially of this huge iceberg system, and today's Internet advertising system can not effectively explore the potential of the iceberg. As technology can be achieved today, Internet potential resources will begin to release its energy. Brand promotion will have credibility and public opinion of the dissemination of the site as the leading public relations will be more interactive micro-blog, SNS community, blog, forum and other sites for dissemination; the effect of the promotion will be to have a large number of traffic in the personal webmaster and subdivision channel expansion. Originally to the data and the effect can not judge the fear also through the CPA, CPS and other cooperation to carry out, this will become the future of the vast number of Internet personal Webmaster main mode of cooperation.

What is CPA and CPS? CPA is the way to charge each action, such as: a member of the registration, a download behavior, etc.; CPS is the billing method that is divided after one consumption. When it comes to this, many webmasters may start to be near and far. At present, the results of the settlement on the market to lower than the income of monthly advertising, then why there are so many products in the overwhelming advertising bit? How do they benefit? This is the current effect of the advertising market, some irregularities and latent rules caused. The overall effect of the advertising market has not become mainstream there are some of its own problems:

1. The authenticity of the data. At present, more domestic CPA and CPS advertisers, are open a next day query backstage, by them to provide data. AdSense in advertising can not determine and identify the data is true, and these advertisers is through the technical deduction amount to exploit the value of advertising, this has become a kind of industry unspoken rules, some advertisers will even deduct the effect of 80%, only to the webmaster to render 20% of the data. In an opaque market, the webmaster is the object of exploitation. Only through the technical means and the background of these advertisers database docking, the original statistics direct two-way preservation so as to achieve a fair and transparent market.

2. Weak bargaining power. Personal webmaster to the identity of the individual can not negotiate with advertisers, all the rules are also made by advertisers, many of the Overlord clause and traps to prevent inadvertent prevention. The unfair cooperation also directly causes stationmaster to such cooperation to say no. The solution can be regulated by some industry associations, but at present it is not possible to form such a public trust management department. That can use a number of platform operators, the individual webmaster cluster, in the form of a platform to fight for benefits, to achieve fairness.

3, the product matching degree is poor. In foreign countries, a Web site for the effect of paid advertising revenue is the main way to put, I believe that we have launched Google and Baidu ads, they are through the capture page content analysis after the push ads, often we see is and their own website does not match, but still can get good profits, A better match between the content of the advertisement and the user of the website will be more profitable. This requires a product to be able to subdivide the platform, can be compared to the results of the product benefits, to avoid waste of flow resources.

4, the form of the material is not targeted. A product of the advertising content and advertising language and the site is not linked to the content, the user will naturally turn a blind eye, and advertisers did not take into account the characteristics of the launch site and targeted the production of materials, the result is that both sides of the ads are lost. If you can achieve a product of the ads and the content of the Web site, the effect of the benefit will be much higher than the ordinary ads. This requires the master has the art and creativity of the foundation, or by the platform to do!

Now on the market has appeared a lot of focus on the effect of marketing sites, such as Friends Award nets, game Search, and some online game manufacturers themselves have joined in. Friends of the network will also be interactive integration into the platform, rather interesting, only practical consideration of the user's feelings can make excellent website. Believe that similar mode will become the future personal webmaster cooperation Mainstream, we wait and see!

Friends Award Net (www.youjiang.com)