The future model of the Business-to-consumer

In the last six months, more and more friends are engaged in the business, are ready to start e-commerce sites, some sell tea, some sell building materials, and some sell clothing ..., most of the are Independent sales of the vertical sector of the industry. But from the Internet to the present, the field has never seen the king, there are countless bones, even in the Chinese market booming Beijing east, but also the survival of the hard, in the profit line of the crawling .

Self-sales of the business, basically only two ways to go: First, efforts to expand the scale, and finally failed; second, vertical deep, small fu is Ann.

Historically, most of the autonomous sales of the commercial shopping mall are starting from the vertical industry, for example, when the When book, Jingdong sales 3C, where customers sell shirts, I bought a net to sell food, so the choice is because the entrepreneur in this field has procurement experience and advantages, while the vertical domain of the customer easy to form brand awareness.

But all vertical-type business shopping malls will have a problem, the vertical field of single species, size can not expand, limited revenue, very difficult to IPO, but also unable to explain to investors. As a then, many of the commercial mall began to expand the procurement scope, to engage in integrated shopping malls, the procurement scope of an expansion, with the cost of soaring until the cost can not be controlled to end. This road is now a lot of commercial shopping malls are walking, Jing Dong, when and so on. But as early as many years ago, Amazon had already come through, in the world to set up procurement centers, warehousing centers, and later found that with the scale of expansion, increased cost barriers, pressure rise, and soon Amazon abandoned this model, to engage in advertising services, music, E-book downloads, and so on, never touch the physical goods procurement, warehousing links.

Let's take a look at the pattern of Taobao, many people may be very strange, Taobao is Consumer-to-consumer, why mention it here? We see through the phenomenon of nature, in fact, Taobao is also a business, but Taobao use of investment instead of purchasing, with services instead of sales, the cost of the highest, the most difficult to chew two pieces of hard to throw to others, Oneself only do the most good at, to build technical service platform, investment and brand management.

If, Taobao all the goods are their own purchase words? Can you imagine how much it costs? How much risk? and Taobao with investment in a recruit will "B" into "C", the procurement of warehousing sales costs and risk all flat out, while the public "C" there is no need for IPOs, do not have to do their own shops listed, Only plowing, Xiao Fu is ann. Then, Taobao will be big "C" into "B", set up Taobao Mall, to earn their services from the cost. There is an old saying that when an industry makes money, it should not be engaged in this industry, but serve the industry. Taobao's model is exactly what should be said.

Now it's a lucrative business, and a lot of selling underwear, selling diamonds, buying clothes ... The vertical Business-to-consumer site has been very well lived, just have an IPO dream, but helpless in the vertical business scale is limited, easy to make money on the market difficult, so constantly toss, and toss themselves into the traditional supermarket of cement, carrying the cost to do their own sales, nature will not be suitable for the internet this era. On the internet, the company should do is the value of translation, the realization of electronic relations, the abandonment of cement and independent sales, to do brand, service construction.

If you say Amazon success is an example, I can be very responsible to tell you that specific historical periods have a special product, Amazon is the Internet exploration period of experimental results, now the time has changed, we can not in the mature environment to do experiments, can only do things suitable for the mature environment.