The future of Big data: will help people make better choices in more forecasting areas

"This is a revolution, and huge data resources have led to a process of quantification in all areas, whether academia, business or government, and all fields will begin." When it comes to "big data," says Gari Kim, a sociology professor at Harvard University.

Today, when you search for the keyword "Big data" in Baidu, you will find more than 100 million related search results, including internet circles, media circles, academic circles and the user circle of the discussion flooded the entire network. This is actually the "big data" process that Gari Kim is talking about, but it's just a symptom, and if you want to understand the nature and future of big data, the following experts seem to help us find some answers.

Professor of Tsinghua University: Big data will greatly promote social change and economic development

With the development of IoT, cloud computing and mobile Internet, the amount of data humans have has grown exponentially. Based on large data, there are many business models that subvert our imagination. And the "Big data" boom will not only sweep the Internet industry, but will also continue to dabble in business, social and other technological fields.

(American play "The card House" propaganda poster)

As in recent years, the most widely cited case of data applications in the entertainment industry--based on the analysis of the Netflix web site for viewing and searching behavioral data--chooses the script, and finally the successful American TV show, the card house, and big data-forecasting cases that have been of great concern in sports and gaming Based on the historical competition data and with the European index and other data suppliers to achieve the knockout results forecast ultra-high accuracy rate of the Baidu World Cup forecast. Such cases have made the future of big data look tempting, and that's just the beginning.

In the "Big Data" myth and the media response, Ming, a professor at the School of Journalism and Communication at Tsinghua University, said that in the case of American medical services alone, it is estimated that the application of large data technology in this field will create a value of around 300 billion dollars each year, The ultimate value of global personal location services will be $ more than 700 billion trillion. Obviously, the outlook for big data and the "money" landscape are considerable. And he also pointed out that "the mass media, social media and various economic and social fields in the use of large data, the correct assessment of the commercial value of large data, building large data of emerging industries, nurturing large data professionals, will greatly promote social change and economic development." ”

MIT Big Data Expert: Big Data applications will permeate every aspect of life

Although "Big data" has long been a popular topic of conversation, most people are just "smoke and mirrors." At home, I am afraid that until 2014 Spring Festival "Migration Map" appeared, people have a large data application more intuitive perception. "Migration Map" is a large data of Baidu Map test water a product, it will be large data applications directly visible in front of netizens, for the first time let people see the charm of large data prediction. Shenhao, director of the Institute of Investigation and Statistics of the University of Communications, said that the move has great social value and can provide a reference for the policies and services of the transport sector.

(Alex, one of the top seven authoritative data experts in the world?) Puntland)

In describing the application value of large data forecasts, Alex, director of the MIT Human Power Laboratory, a pioneer in wearable equipment, and one of the world's top seven authoritative data specialists. "Big data products will help people make better choices in more forecasting areas, from health care to finance to urban planning and the Internet of things, so that big data applications will permeate every aspect of life," says Pentland. ”

and see the development of China's big data forecasts, Alex? Puntland has given Baidu Big data ratings, saying that while big data is at its initial stage in China, companies such as Baidu are actively committed to the development and application of large data. "Baidu has gradually found how to translate big-paper data into effective ways of using products with real value." ”

In fact, just as Alex? ' Baidu does attach great importance to the investment and development of large data applications, ' says Puntland. Baidu CEO Robin Li actively promoted the establishment of the Baidu in-depth study institute, and the "Google Brain" of the Father Wunda professor, former senior Facebook scientist Xu and other generals recruit to the under. According to the public data, Baidu large data in the field of large data prediction application has also covered the urban forecast, the scenic spot forecast, the university entrance Examination forecast, the World Cup forecast, the disease forecast, the economic index forecast and so on many domains. In the future, it will also launch more large data prediction products, for more users, the industry to release large data value.