The future of cloud storage lies in service

July Baidu Network Disk and its low-cost, near-free price to provide 100G space to renew the function. In August, Jin Shanyun launched the 100G permanent Free experience program; two days later, 360 cloud disk also launched the PC side + Mobile end to send 360G permanent free space, while sitting 100 million users of the micro-cloud although so far, but all of its user album storage capacity without the upper limit of this product characteristics, Also let Tencent in the volume war before the very calm.

User with capacity Digital circle

The fiery competition of this cloud-storage product comes from the number of space-capacity numbers. As a networked storage product, space capacity is indeed a very important parameter, but also a very attractive point of interest to users. So far, this type of product charging method is mainly the user to buy space capacity. But in fact, users are more likely to use free space, and operators are not so concerned about the purchase of space by paying users, this commercialization looks more like a better than nothing layout, they really care more about the number of users and the degree of activity and viscosity. Perhaps the business model is not yet well thought out, but over the past few years, we seem to have been accustomed to the first lap users think of the business model of the idea, the growing demand for cloud storage is already an irreversible trend, first of all in the market to do the same service operators in the most important purpose.

Cross-screen function is common

Whether it is 360, Tencent, Jinshan, Baidu or Sina, their cloud storage products, across the screen and attach importance to the mobile end is the most obvious coincidence point, several of the products have special emphasis on data synchronization, sharing function. While transferring data from a cell phone or tablet computer to a PC or reverse operation, is only a data line of the operation of the copy, but because today's mobile smart devices in the more powerful, while the fast-drive data transfer operation has become more and more, rely on data lines to operate the user will feel slightly cumbersome, Now often to correspond to all kinds of proprietary software, but also annoying annoying, rely on cloud storage tools to transfer data easily into the needs of all users with smart mobile devices, especially in small files and photos, there is a very common and strong demand.

On the other hand, the PC end of different users with the help of high-speed and stable network tools for data and sharing, but also farewell to FTP after the broadband era of a general demand. Finally, the user is worried about the stability of the physical hard disk, need to have a high-speed upload download and secure a stable network hard disk to do data backup.

From the user's demand for cloud storage products, the latter two long-term existence has created a few successful products, such as once 115, Mofile, but soon because of various reasons, especially the service and content changes, resulting in a large area of user loss eventually decline. For such users, space capacity and speed is the most important product characteristics, but simply provide space as a paid content, has been the market has been proved almost no merit, and the capacity of any reduction and control, will create a strong user resistance. And the smart end and PC-side across the screen needs to cover the number of users, far more than the latter two large-capacity support of the user base, and this demand is not only widespread and long-term, and has a strong future attributes, which is why the major cloud storage products are very attached importance to mobile platform reasons.

Capacity size does not help product breakout

There is no doubt that the need to upload hundreds of g of files from a hard drive to a backup on a web-site is a minority, compared with a small file application demand, such as uploading photos from a phone to a PC or sending a PC's favorites to a tablet. For most, space capacity is easy to attract in the early stages, but it will soon forget this capacity advantage in the application phase. Recall the evolution of email as the internet developed, early 5M, 10M, 100M to 1G to unlimited capacity, has been keen on mailbox capacity to select the service provider's users, just two or three years later became no one care about space capacity differences, but more concerned about the difference in functional services, choose to use the "more smoothly" Mailbox, NetEase mailbox Bully status, QQ mailbox of the emergence, are based on the volume of services outside. Look at the Web albums, we can see a similar trajectory. When the space from the small enough to use the development of the user can not finish the time, then no one care who the space is greater, but who services better.

For cloud storage products, whether 100G or 360G, in addition to a small number of users because of data backup requirements and the need for a single file upload size limit, for the vast majority of users 100G or even 50G, and unlimited space and no essential difference. At this point upload speed, download speed, stability, security, space management ease of use, the convenience of sharing functions, will become more important than capacity considerations.

Service is the key to winning

From the current characteristics of each product, for example, Baidu Network disk currently in the file public downloads more advantages, 360 cloud disk with 360 guards in the security of the awareness of the advantage, Sina Micro-disk is mainly based on the share of micro-blog, Tencent's micro-cloud is in the user-friendly and user experience has a clear advantage. Although in this August, cloud storage capacity is an explosive hot topic, the user's attention is also a few figures in front of G attracted, but in essence these are only to attract users of short-term means, how many manufacturers rely on their own platform characteristics, in the cloud storage products on the gradual introduction of differentiated functional services, with product experience to tie the user, Is the future of the real strength of the place, if the simple stay in the capacity competition stage, it is likely in a year or even six months, will be far away from competitors.

Although cloud storage is an emerging market segment, however, no matter how large the network space, from the file storage this angle, whether it is speed or ease of operation is not comparable to the local storage, in addition to data security, so that users get a better experience, enjoy the function outside of storage, in fact, is the real core competitiveness. The future of cloud storage, will certainly not belong to the largest space of that product, but belong to the additional functions and services to do the most comprehensive one.