The future of God's horse

Absrtact: Yu Yu threw out a bomb. Although not to decide the outcome, but apparently some people did not calculate good card, did not expect Yu this big recruit. April UC in the establishment of the 10 anniversary of the launch of the conference, launched mobile search brand God horse. This is its in the original
Yu
Yu threw out a "bomb". Although not to decide the outcome, but apparently some people did not calculate good card, did not expect Yu this big recruit.

April UC in the establishment of the 10 anniversary of the launch of the conference, launched mobile search brand God horse. This is its new attempt at the original mobile browser, game distribution and other services. The introduction of God horse basically outlines the overall framework of UC. Mobile browser plus mobile search will be at the strategic level to form encirclement, according to Yu's vision, UC final goal will become an information service platform.

This annoys "landlord" Baidu. In the mobile internet in the post-disadvantage of Baidu, at the mobile end quite dependent on the UC browser to provide considerable traffic, but the god horse search released after the UC browser's default search replaced by God horse. In the press conference two days later, UC released the "about UC Browser and God horse Search may be Baidu Department" error Operation "statement", pointed out: in God horse search results, Baidu application will prompt users from unrecognized search engine, and suggest users to switch to "more secure mobile phone Baidu." Baidu mobile phone assistant, such as several Baidu's application distribution channels, UC browser disappeared.

This war of words is more likely to be understood as a dark war between giants. In this game of landlords, UC is the "top card" in the front. In particular, a few days later, Alibaba (rolling information) submitted a prospectus, explicitly mentioned in UC shares reached 66%, become the undisputed largest shareholder.

This series of disclosures, as well as the actions of UC, makes the position of UC in this game look subtle. Yu has always been ambitious, why still finally choose to sell their own? Even if the choice of Yu, from the strategic planning of UC to see, the choice of Baidu seems more logical, why after several negotiations gave up Baidu? Choose to attach to an electric business as the main platform, the odds have geometry?

In fact, if you infer the game from this, you underestimate the Yu layout. Although the final game will not be as good as the UC and bat he originally envisioned, it is clear that UC is not just a simple participant. And the public comments, a series of medium-sized companies, such as the capital change, Yu that the future of mobile internet giant pattern is like this: "The future of the Internet is not a flat environment, will become more and more stereo network structure, this level I rely on you, the next level may be you rely on me." "Yu means that with the gradual integration and globalization of the Super Internet company, UC must be able to become a platform for others in one of these areas, and this is the powerhouse of tomorrow," he said.

In other words, he can't make a big move before he can figure it out and let himself double in the end.

The Giant's Vertical

At first, Yu really thought that by dint of oneself can push UC to reach the height of dream.

Gradually, Yu and his team found things changing, and the scale gap between the mid-sized companies represented by UC and the internet giants was widening rather than diminishing. "We used to think that when an internet company earns 4 billion or 5 billion yuan, the pace of growth should slow down, and it would probably slow down to 70% or 50% per cent a year." But the reality is bat those big internet companies are still growing fast after tens of billions of, and bat is still doing a lot of capital work in the last one or two years. "UC co-founder He Xiaopeng said," This fission process to scale in the medium-sized companies are very pressure, will take the initiative to consider in the main business to continue to make changes, these changes will lead to the lack of resources. To make up for it. ”

Like any hot company, UC has been a coveted takeover by the Giants. In terms of strategic synergy, UC and Baidu are almost perfect matches. For a long time, UC for Baidu Wireless provides more than 30% of the traffic. 2012, the mobile internet situation has become clear, take UC, whether in the capital market, or mobile internet business expansion, Baidu will perform well.

When he sat down at the negotiating table, Yu was discouraged by the negotiations. Many executives, including Robin Li, have been involved in the lengthy negotiations although due to the insistence of Yu, they gave up the decision of wholly-owned acquisition, but they ultimately hope that UC can help Baidu improve the mobile internet layout as soon as possible, "as two companies, from their own business to look at the fact that things are different priorities." "A person close to the deal said.

But the most fundamental reason seems to be on Robin Li. "Among the three internet giants, Baidu's management style is the most primitive." Although Ali and Tencent, the final decision makers are Ma and horse, but two of people's decision-making is not unaffected by the rest of the team, their management is closer to the team management, from the two companies to change the style of doing things can feel this. But Baidu is different, Baidu only Li Yanhong individual can make a decision, others no matter which person is the executive layer. "In one chat, Li talked about his attitude toward investment mergers and acquisitions," he said. "You look at Google and Microsoft, and they're basically buying companies, not minority stakes." The attitude was clear, and he formed his own ideas with the company as a reference. He is very confident of his judgment, not affected by any other people, now Baidu company level basically no one can affect the Li decision. ”

In the view of the person, "even if the strategic development of Baidu and UC is highly co-ordinated, Yu and Robin Li are reporting relationships, not partnership." ”

This is not Yu want of the relationship, he went from Lenovo investment that moment, never thought to be a professional manager.

At the time of negotiations with Baidu, he was also seriously considering the extension of the search beyond the mobile browser. He needs talent. "I particularly want to integrate Ali to do a search of the team, that team attracted a large number of people from Google and Baidu." But I can't talk to Ali, you have to take people's things, you have to exchange the basis AH. "Yu said.

Of course, this may be Yu do not want to first open the initiative. Since Alibaba 2009 strategic Investment in UC, Ma Yun expanded the idea of shareholding ratio has been, especially Taobao and micro-letter stopped all data links, the flow of the demand for access is more urgent.

The two finally found the right opportunity. In the 2013, institutional investors, including Morningside Ventures, had to exit because of the long investment period. Mr Ma neatly put the shares of several institutions into the pocket, eventually accounting for 66% of the shares.

From the ratio of shares, Ma Yun actually reached the goal that Li did not achieve. Ma Yun is my life's noble. "There are two of people who said to me that you support whatever you do," Yu said in a public announcement. One is Ma Yun. Ma Yun don't control right, he thought clearly, is you work, I start Money. He basically did not mention any request, but said that we have any resources to help you. After the share redistribution, UC board from seven seats into five seats, of which UC occupies three seats, Ma Yun one seat. Yu take this opportunity to really grasp the control of the board of Directors.

The future of God's horse

UC is not a browser-based attempt. The crisis of the uncertain future of browsers has long been a pall of UC. Over a period of time, UC has launched a large number of products, hoping to be able to change from a single product to a combination of multiple products matrix. But many attempts were eventually made to limbo when they were internally subtracted.

This time, based on browser and search, encirclement into information services platform, how to achieve a huge leap? Outside the environment, the face is already in the search field has accumulated many years of Baidu, to rely on micro-letter to create a social search Sogou, as well as a single point of attack powerful 360, with what Chinese mobile search first brand will spend the UC?

"The mobile internet has made many past bonuses a burden," he said. Nokia and Intel, the impregnable companies, are facing new challenges. Mobile search is not the wireless PC search, Baidu's PC search mode must not translate, should from a new perspective to see Mobile search users. This is our chance. "Yu said.

From the current disclosure of information, God Horse Search will be mainly on user shopping search, app search and novel search as a breakthrough focus. Based on the relationship with Ali, shopping search will obviously become an important breakthrough in God horse search.

"In fact, from the year before last we noticed the changes in consumer behavior of mobile consumers, 1000 user convertible cash income over three times times in a year, much faster than we expected; At the same time, the electricity quotient's monthly activity is very high, he may not open every day, but the probability of using is very big. This is not only in China, but also in other developing countries. So we are sure to be very attentive in shopping search. "UC another co-founder, Liang, said.

"Search itself is the process by which users demand and satisfy their needs." There is no more perfect data resources in this process is a very critical point, we should start from the data resources, the rich content resources for more effective integration. This is not a search for the original framework to meet the need to establish a more detailed system. Ali in the commodity system to do a lot of attempts to change the information into an institutional system, in this system to understand users, to meet users, it can be said that this is a new structure, which will give God horse search is a great help. ”

In May, Yu publicly announced that God horse Search has accounted for more than 20% of the market share. This should be basically from the UC Mobile browser guide, so the number does not have much meaning.

The real competition has just begun, Baidu and other opponents have different cards, mobile search war has just started, and for all the participants, this is a win can not lose the war.

Helmsman Yu

No midsize company has ever been caught in the middle of a giant's left-right dash in the midst of a bright situation-at least for now.

Yu is the investment background, he once said VC's experience can let him have "jumps out the picture to see the picture" the vision, can evaluate the industry and the competitor better. He looked at the depth and manner of the problem far beyond his age, and he had described himself as OLE: When I was 30 years old, I was talking with a group of forty or fifty-year-old men about the topic of enterprise and industry. was quickly ripened.

UC is Yu in Lenovo investment in the project, because Lenovo investment in the resolution gave up the project, Yu to flee from an investor to become an entrepreneur.

Lenovo Investment (now renamed June Lian Capital) President Zhu Linan later talked about UC this project has said: "Do not regret missing this project." "It's hard to say what the company will look like if it's not Yu to join and then attract Lei capital." ”

Yu is good at summarizing. In recent years, and the giants of the negotiations and cooperation, the overall policy was summed up by him as the eight-principle "with me, for my use."

As an investor who has seen the success and failure of many businesses, he is aware of the importance of a company being led by management. To this end, he did not appear to be angry with the board had a strong position and had a conflict, but also just joined the UC soon:

Yu to buy a game company in Wuhan and invited the founder of the company, Zhushunti, to join the management team and enter the board as a founding partner. This is the Yu in investment time, he believes that Zhushunti's ability to operate will bring great help to the development of the company.

The Board of Directors vetoed this proposal, Yu finally can't restrain to move a fire: Take out oneself to hold a part of stake, want to Zhushunti to gamble to join. When he saw his heart in silver, the board accepted his "bet" requirement. The development of the company proved the Yu judgment.

Since then, the UC board has been basically very harmonious. Unless you prove me wrong and I accept your statement, it's over. Otherwise there is disagreement must be first listen to me, do with me, and then listen to you, history has not proved this point? ”

So over the years, Yu pressure on the UC postponed the listing did a lot of layout. To this day, it was in the past these layouts that made the rickety UC cornerstone of the original walk more solid. UC over the past few years through the acquisition of integration of a lot of business, Yu will use the card, not to the key when not quiet, God horse search is UC internal incubation has been nearly four years of business. "We've had a lot of layouts since 2009, like nine trips, like internationalization, and we've seen the results today," he said. We've also made a lot of investment layouts from 2012 to 2014, and these decisions can be kept behind the test. ”

This is Yu's.

With these appearing and the cards in the hand, let Yu feel calm. Lifted a two-time war with the Giants. One of them was the war of words between UC and Tencent in 2011, because of the mobile browser business.

"I was so nervous that I took out my wedding suit when I was at the press conference. Yu said, and this time and Baidu's war of words, he came to the stage wearing the new company with the logo of the god Beast T-shirt.

Because of the moral of this beast in the Chinese cyber world, this scene is somewhat cynical.