The future of Internet marketing: Mail and social networking

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Reuters recently made an interesting survey of Internet users, finding that linking to social networks like Facebook and Twitter has become the most common form of contact in the world today.

From the results of the survey, we can easily see that the future of the site's marketing focus on the mailbox and social networking sites. China's social networking sites are booming, with microblogging as the interactive form of social networking is gradually gaining popularity, especially with mobile internet, allowing netizens to interact with Twitter 24 hours at a time.

At present, many enterprises in China to open e-commerce, and these enterprises, one of the key promotional platform is Weibo. Micro-blog interaction, timeliness, news, entertainment ... Can meet the needs of different groups of netizens.

In fact, early in the Weibo predecessor, Renren and other social networking sites once rage, because Renren is too realistic and strict censorship is once occupied by advertising, and eventually leads to massive loss of internet users, the number of visitors from Renren's social networking site has been growing at a geometric level in less than a year, indicating the potential strength of social networking sites.

At the same time, social networking sites have really done the social networking of Internet users, not a simple message, or a netizen looking at some literal or video information. "Watch the news, write the news, the National Interactive!" That's the beauty of social networking sites.

According to Sina official data show, at present, Chinese enterprise already has 130,000 to be settled Sina Weibo, open the Network electronic Commerce tour. In response to the business, celebrities have long been accustomed to using microblogs to communicate with their fans, recently famous actress Shu Qi in micro Bo because of the strength of Donnie yen by netizens malicious attack, let the yen Chao Wenzho dispute escalation, not only in the network, the traditional media has also been reported broadcast, micro-BO in the media has been very strong transmission of communication, Even leading the mainstream media to report.

And in the mailbox promotion, many people are very puzzled, because as early as one of the promotion of the site, the mailbox is flooded too much advertising information, so in the delivery is limited, currently few enterprises use mailbox to promote.

However, from the advantages of the mailbox can be seen, mailbox promotion is still a great lethality. In Japan, the proportion of mailbox users is 68%, and foreign countries have more than 80% of the number of users of email. Although the function of the mailbox has not been dug up by domestic businesses, email and social networking site comparison, just the opposite, it is based on this, a lot of business through mailbox marketing choice of silence, its means and the way little known.

"I occasionally open the mailbox!" Netizen Liu said, because of their want in a website and forum registration, generally need an e-mail address, so Mr. Liu's mailbox although not often use, as a registered community site users must fill in the entry, Mr. Liu often feel that the mailbox is used. "Always see some information, I will regularly clean up the mailbox, once saw a sale of high-purity ammonia ads, just and I am engaged in the industry, with interest to click on the Mail" in the end, this ordinary mail for Mr. Liu brought business opportunities.

"Smooth things fine silent", this is the network Marketing classic, that is, let the user in imperceptible feel you exist. In fact, email has played this role, in the impetuous Social Forum, regularly sent to the target users mail, as long as the user interested in this, then he will be concerned about.

An important link in Network Marketing user experience is a subjective behavior, because the right to purchase decisions in the user, they can change the purchase strategy anytime and anywhere. Many things can buy and take place, Social Forum pay attention to word-of-mouth effect, and email focus on the intrinsic needs of products, the two are very good complementary relationship. Because of this, the future enterprise or personal website Marketing Center will be email and social networking site, which is almost certainly! Graduation design: Http://www.jpbysj.com starting A5, reprint please keep the author link!