The future of IT professional website is worrying

Absrtact: Recently, there is news that the IT World Network is about to stop operation, South Daily reporter from the IT World Network staff have been confirmed that it world Network in Shanghai, Guangzhou and Shenzhen and other important stations will adopt an austerity policy, interview all the staff of the station, proposed transfer to Hangzhou

Recently, there is news that the IT World Network is about to stop operating, Nanfang Daily reporter from the IT World Network staff confirmed that the IT World Network in Shanghai, Guangzhou and Shenzhen and other important stations will adopt a "tightening" policy, interview all the staff of the Branch station, proposed to transfer to the Hangzhou substation plan, if not accept the transfer will need to be dismissed, " Few colleagues have accepted the arrangement to go to Hangzhou, so it is basically a disguised layoff. "The staff is rather helpless about the IT World Network.

Previously, according to media reports, the old IT vertical web site It World Network is about to stop operation, Shenzhen station will be dissolved, Guangzhou Branch station is also dissolved. According to the XI ' an station staff has been blown up, Xi ' an station because of poor business is about to collapse, and it World Network has defaulted on staff wages for six months.

The IT World Network is in the offing?

According to the Office of the IT World Network Guangzhou branch of the hardware channel, Mr. Zou said in an interview with the Southern Daily News, the media on the IT World Network is about to stop the operation of the argument is not completely accurate, starting November 1, it World Network personnel departments began to interview employees, on the issue of staff to communicate If you do not accept the decision to transfer to Hangzhou branch, you will need to accept the N (n= seniority) of the monthly salary amount of compensation, and this complete absence of indications of the adjustment, the final decision to provide staff time is only 3 days, on November 4 will be fully completed and entered the compensation process.

According to Mr. Zou, "The IT world has no room for consideration." Most of the employees, including Mr. Zou, are being dismissed. Lin Xihong, the former deputy editor-in-chief of the IT World Network, said on Weibo that "it is now time to stop the operation of the three branches of the Guangzhou-Shenzhen branch, which will continue for a while, but not for a long time." The report mentioned in the XI ' an station arrears of wages, it is n years ago, and this outage has nothing to do. Mr Zou also confirmed that for these employees, the stops were very sudden and there was no insider talk, and there was no default in pay. Shang, the IT world's former editor-in-chief, was reluctant to talk about the outage of the IT World Network when interviewed by the Nanfang Daily, but regretted that many employees had been dismissed.

According to the Southern Daily Reporter, it World Network is the group's holding of the Internet vertical IT Professional Web site, June 8, 2004, has been in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other sites to open 26 direct branches in southern China has a good reputation, but with the IT industry's decline in the business, It world Network as a major for the group stores to do the service site, unavoidably suffer from the pressure of survival.

The future of IT professional website is worrying

"The tragedy of the IT world is a result of business failures, not a legendary team management problem." Lin Xihong, a former deputy editor-in-chief of the IT World Network, has expressed his own views on the problems encountered by the IT World Network in his personal microblog.

It is understood that at present numerous vertical classes of it websites, mainly by advertising revenue and offline store combination of the two modes of operation, such as Pcpop, IT168 and other sites are mainly based on advertising revenue operations, and such as Pacific, Broadway and IT World Network, and so on, mainly by advertising revenue and offline store combination of two modes of operation. With the gradual decline of it store mode in China, the function of mutual reciprocity between it stores and it websites is also weakening.

Ai Media Consulting CEO Zhang in an interview also said that the current it stores by E-commerce site Impact is very large. The rise of E-commerce website makes it product price is very transparent, brand and product line is more and more obvious, traditional it store market is greatly squeezed. Although the IT World Network has also wanted to dabble in the field of E-commerce, but the progress and resources are seriously not keep up, "it has been the decline of the IT store to get burned by the GAO Group is also expected to take the burden of unloading." ”

It site transformation to survive the traditional it store recession, but also affect the development of other IT-type Web sites. In October this year, in order to be able to free more store space to achieve greater profits, Pacific finally moved out of the headquarters of Guangzhou Pacific Computer City for many years, and all moved into the dozens of km from the urban area of Luogang development zone, and such as IT168 and Pcpop, and other IT vertical sites, has also begun to shift more content to areas such as mobile communications and digital products, reducing reliance on traditional it industries.

"Traditional It vertical Web sites must now be transformed into business practices and content." "has been in the management of it vertical Web site for many years, the current entrepreneurial operations, including a number of vertical web sites such as the Li Jinda to the South daily interview published his own views." "It class vertical web site or to adhere to their original content, through the original content in the industry to send their own voice, to win the readers and customers respect and recognition, in order to produce their own content value and advertising value." In addition to the vertical Web site in the content of the direction also to make changes, with the traditional DIY industry decline, such as mobile communications, digital cameras, laptops and players social SNS and other fields, it is more worthwhile to plough and develop. Although the vertical web site of it is threatened by the website of the portal and the electric business or even social SNS, but it still has a certain living space in the short term, so long as can grasp the direction of the operation and do the content well, the Chinese Internet still has enough space to accommodate. ”