The future of small and medium Web site E-commerce site?

According to CNNIC's latest Internet Development Report, the current total number of users is 384 million, while the number of websites in China is 3.23 million. According to the 2/8 law, I believe that 3.23 million of the 90% sites belong to small and medium-sized sites.

Recently, the Internet Data Center Director Yanping: "In Sina, Sohu for the representative of the portal sites lined up today, local regional sites want to step into the blue sea, must find their own ' heaven and earth '! ”

The so-called "days", is the local regional site to put itself into a more open collaboration of an Internet ecology, so that its own value, resources, including its own web site data value through Third-party services to get a deeper excavation and release, for example, on the platform to build, It can be done quickly with the help of mature third party kits such as Phpwind, thereby reducing the operating cost better.

The so-called "ground", that is, regional small and medium sites must be oriented to the local market, focusing on the local life, consumption, service, consultation, entertainment, community, etc., as long as the products and services, for local users of e-commerce marketing is ripe.

Remember Cai once put forward 3 years ago, small and medium Web site only 5% to achieve profitability, and proposed the development of small and medium-sized Web site Three directions: specialization, industry, localization.

Nowadays, such judgment still has the value meaning of the actual combat guideline, and with the gradual maturation of the electronic environment, the small and medium-sized regional websites use their specialization and industry advantages to effectively promote the e-commerce of the regional websites and become a feasible business model.

First of all, from the user coverage, as at the end of 09, the regional site can cover the number of users 190 million people, nearly 200 million people, and by the end of April this year, the number of users covered by 200 million. This shows that the regional small and medium Web site is not lack of user audiences, is the so-called "no small things around", Sina, Sohu and other portals, although good, but also can not be swept around all the valuable information.

Second, the business of E-commerce in 2010 ushered in a burst of growth, of course, thanks to VC, but overall, the 2009 E-commerce transaction scale is 250 billion, of which Taobao a single big, accounted for 200 billion, nearly 80%, this and foreign business model for the mainstream market is a difference , this also means that the next three years of E-commerce growth, will focus more on the consumer-type long tail e-commerce enterprises, and distributed throughout the small and medium-sized Web site E-commerce, is undoubtedly one of the important forces;

Again, in the 2008 China Network Community E-commerce Research Report, the first proposed community E-commerce concept, and analysis of the community to carry out the advantages of E-commerce: Circle gathered users, marketing more accurate, ingredients, conducive to the spread of commodity word-of-mouth. Enterprises in such a platform for E-commerce, promote more targeted, often can trigger the user's purchase behavior. According to CNNIC report, more than 40% of the forum (BBS) users have purchased items online, accounting for 12.5% of all internet users, to reach half of the online shopping crowd.

But there is no doubt that the regional community-based E-commerce is still in the initial stage of market exploration, 43.1% of the users spent on the community E-commerce platform for the amount of their online transactions only 10% below, more users of the service is still in the process of trial, and as a supplement to traditional e-commerce transactions.

Finally, throughout the country, through specialization, industry, regional operation, the use of Community e-commerce wave to achieve a profit of the numerous cases, such as Xiamen small fish nets, Changzhou Dragon Lane, Beijing 55BBS, Shanghai Fence Network, and so on, they have become local users to obtain information, life and entertainment, interactive communication carrier, And all in E-commerce marketing has made a useful attempt, these may be worthy of regional Web site operators to think and practice.