The future of social networking site users

Through micro-blogging or micro-letters, to know a stranger, have a common hobby and common values, and chat very happy, very want to go to meet under the line? This situation is extremely common in life, so some people move the "social network O2O" mind. Last year, a small series of interviews with a man called Lu Zanwei 89 years, he was doing a website called "Book Wish Net", the goal is to get two people who like the same book to go offline, because he feels that face-to-face communication is very rare, and sometimes it's much better to see it online than to chat online for one months.

It's a good idea. Lu Zanwei decided to do the site before asked a lot of friends around, we all think that the idea is good. Because everyone's circle of friends is so narrow, especially office workers, in addition to colleagues and the old students who happened to be in a city, it is really difficult to meet new friends. Small series after listening to the description of Lu Zanwei, also think there must be a lot of people willing to use.

However, last week I received an email from Lu Zanwei, telling me that the book could not be done, he gave up. "The idea is good, everyone applauded, but people do not want to come out to see people, perhaps because the domestic environment, we are generally insecure." ”

Holding the "book is willing to net" this lets the social media the user to walk to the line under the product also many, Hangzhou's book Network, Beijing has a "senior help", the United States recently also had a at the Pool: a use of lbs and interest to let nearby users because of a common hobby to go offline products. Is there a future for this type of product? See the book is willing to net situation, I went to ask another to do this product friend, dialogue as follows:

"Do you have a high level of user involvement?"

"Not High said. ”

"Why wouldn't anyone want to go down the line?"

"The cost is too high, after all, need to agree on time, and others do not so trust each other." ”

As is the case with the web of books, relying on this interest to lure users down the line is not going to work-they are preparing for a transition. This is a campus based, student-oriented product, the user base here is more dense, more trust, two students on the same campus because they find each other like the same book, and one of the people on the right, another did not see, go to the line to meet, this is not too natural? But it turns out that's not for granted.

Maybe the Chinese are still too introverted? Maybe people are still afraid of being caught up in the name of "the gun"? Maybe ... The small weave does not go from the human nature and the cultural angle analyzes the reason which does not want to meet, merely states a fact: These product's user does not want to go to the line to meet.

This product is either conceived to be problematic, and the users of social products simply do not have the need to get to know each other online because of an interest, or from the user feedback of the product: they have this demand, but for a variety of reasons will not be put into action. This problem may not be solved by product promotion or changes in user habits, so this type of product may not have much room to grow in the foreseeable future.

Of course, if you know which product is committed to the user from the line to the line, and the development is good, you can tell the small series.