The future of Super TV is still a mystery

Le View recently teamed up with Foxconn "two times Subversion", let outside and the capital market re-examine this said to subvert the television industry subversive, le Vision in the intelligent television industry layout also gradually clear. However, although the quality of the Super TV to solve the problem, but the Super TV still did not appear, the relevant hardware, functions, prices, channels and other information are not disclosed, super TV can subvert the traditional household appliances industry? Network Enterprises penetrate home appliances Last September 19, the music network to "Subversion Day" For the theme of the launch of the announcement will be launched Super TV, the outside world generally think this move with "amateurs" nature, even with a complete ecosystem, music and traditional appliance manufacturers to break the wrist is still the Arabian Nights, this is reflected in the capital market, "Subversion Day" after the music network price down. Until the launch of the C1 box and the strategic partnership with Foxconn on March 5 this year, the share price of the video network has only gradually climbed to its peak, with a record market value. After a strategic partnership with Foxconn, the video TV's Super TV and Internet set-top box products will be provided by Foxconn with a full range of solutions, and a joint venture will also be set up, and Foxconn is committed to no longer making terminals for other Internet companies. Guo Shouzheng, a special assistant to Foxconn's chairman, said the partnership would guarantee a disruptive product for users, working together to upgrade televisions from a purely watched product to a dramatically improved quality of life, leading to a "time of the day when a screen is a processor." Analysis of the industry, the Internet enterprises than the traditional home appliances enterprises the biggest advantage is and users more closely, direct, Internet enterprises penetrate to the traditional home appliances industry, make products more innovative ability. Foxconn has the world's top products quality management and production system, for the top brand of Apple services, both strong combination, the launch of the product is worth looking forward to. Sales channels into the main bottleneck in China, Smart TV will become the next three network integration of the terminal equipment competition focus, whether it is radio and television enterprises, home appliances manufacturers or it, internet manufacturers, who can cover the most complete industrial chain, who has the right to dominate. And the network has "platform + content + Terminal + Application" ecosystem, has been to seize the commanding heights of Intelligent Television "preemptive", a comprehensive coverage of the entire industrial chain, and Foxconn's cooperation undoubtedly doubled. Even so, the traditional appliance manufacturers to do smart TV for so many years did not succeed, whether the network to subvert the Internet model "a cannon and red" is still unknown. Compared with traditional home appliances manufacturers, sales channels are the mishap of the video super TV, it is not clear whether Foxconn will provide channel help. According to the announced news, the future Super TV will also take the same marketing model as the set-top box products, that is, the new marketing model of "EPR propaganda +sem Precision Promotion +SNS Social communication + Network video transmission + Network online sales". However, the industry has said that the home appliance industry and the box is different, the video super TV will definitely not abandon the traditional offline channels, music as early as the box products have also passed suning and other storesSales, so Super TV is more likely to take the O2O marketing model. Super TV welcomes development opportunity Smart TV is a focal point of the 2013. But with the concept of the speculation in stark contrast, such as "intelligent TV networking rate is low, network function-like device" reports are not in the newspapers. menu, interface control complex, play games, send and receive mail, social functions such as chicken ribs, so that most consumers still do not open the Internet big screen life. "It's the worst of times, but it's the best of times," he said. "China currently has 200 million cable TV users, and the smart TV industry is a huge gold mine that has yet to be developed." Compared with traditional TV, intelligent TV has changed from a simple hardware manufacturing to an ecosystem construction competition, both Google and Apple rely on end-to-end ecosystem to develop smart TV products. Experts said that although the music network in conjunction with Foxconn "two subversion" to solve the quality problems of television, but the brand influence of the video super TV, price, user experience and other key indicators will affect the user's final purchase. Beijing business newspaper reporter Kim Cho-li