The future of the blue sea market is uncertain.

2011, E-commerce giant Taobao and when the same time to join the online pharmacy camp, soon after, the Day Cat Medicine Museum on-line, Jingdong Mall and Shop No. 1th also began to operate its pharmacy. With the accession of Internet enterprises, the platform of E-commerce sites and online pharmacies to form complementary advantages, a time of drug dealers market hot. But recently, Kyushu Tong Pharmaceutical Group and Jingdong Mall in 2011 together to create "Jing Dong Good Pharmacist Network" cooperation failure, announced their separate ways. Following the industry survey, the early U.S. online pharmacy three decline, the Chinese online pharmacy no one profit. The result is a worrying prospect for the pharmaceutical business.

Why is medicine electric Shanglanhai always not "blue"?

1. China's pharmaceutical electricity market is congenitally deficient.

China's online pharmacies, whether from the policy, the system to the operating methods, has congenitally deficient. According to the State administration of Food and Drug Administration, the sale of drugs on the Internet must be equipped with the Medical Service certificate for drug trade and Internet Drug Information Service qualification certificate. This "two cards" is indispensable. Even with the "two cards", the net sale of prescription drugs is banned. Online pharmacies can only sell some over-the-counter drugs, health care products, household medical equipment, and so on, the development of market space is narrower.

2. The environment of China's online pharmacy is bad.

Online black pharmacy crime cost is low, use network convenience, fight guerrilla warfare, Supervision department supervision, investigate and punish very difficult, "black" pharmacies emerge endlessly. These black pharmacy practices completely disturbed the market, the trust degree is destroyed, the market rule is destroyed, the Li ghost drives away the Li, the regular medicine electricity merchant survives difficultly.

3. The price is transparent and the competition is fierce.

OTC drugs itself has the characteristics of low unit price and low gross profit, and the online pharmacy is facing the problem of homogeneity and competition, which makes the profit space is not big. At present, many drugs on the internet are close to wholesale prices to sell, or even make a profit.

4. Consumer buying mentality and buying habits.

Compared with the online pharmacy, offline physical stores are very mature, which restricts the development of online medicine retailing to a large extent. The same is to buy OTC drugs, at home can buy, not necessarily have to go online to buy. The special nature of drugs also determines that consumers are more willing to go to the physical store to consult and buy to prevent deception.

The development of drug dealers, how should enterprises act?

1. Establish a reliable procurement system to ensure the quality of medicines.

If the drug is counterfeit, it is related to the life safety of consumers. Pharmacies with online qualifications should ensure that medicines are procured through regular channels. Sales of drugs through the FDA's quality certification, pharmaceutical manufacturers of the qualifications in line with national requirements to ensure the absolute safety of quality.

2. Rich category, preferential price.

Online pharmacies to be innovative, and constantly enrich the drug category, to meet the different needs of consumers. Enterprises also need to operate in the cost, supply chain optimization and other aspects of the use of modern management means, with the help of advanced Internet technology, maximize the saving of resources and costs, preferential prices, let the public.

3. Create professional, quality service team

Consumers in the purchase of drugs at the same time, but also need to understand the disease, etiology, medical records. Online pharmacies in the provision of drugs at the same time, can be more convenient for the network to provide medical knowledge, pharmaceutical knowledge, professional prevention and health counseling and other aspects of the content, through intimate services, to win the trust of consumers. Can even regularly hold an expert online sitting, let consumers buy drugs at the same time enjoy with expert advice of intimate services.

Market development is unpredictable, the future of drug dealers market is also confusing, in China's drug market policy objective background, online pharmacy to want to develop, can do or "good faith based, people-oriented." We expect drug dealers to bring more trust, convenience and benefits to consumers!