The future of the car who is the boss: the Internet and car companies scramble for fat

In the mobile internet era, the closer the person's body to the terminal terminals more likely to produce opportunities, so there is a previous smartphone outbreak, the current smart wear products, the hero of the competing. In the face of a menacing mobile wave, the car scene under the control screen dispute, is flowing. Statistics show that, from a global perspective, the average car user's daily use of 1.5 hours. In addition, the use of separate vehicles within the scene, so that more cars, Internet enterprises to join in the future trend of automotive development. New players are already on the March 11, Apple officially pushed the iOS 7.1 update to increase the CarPlay service support on the phone, as long as the user's iphone is connected to the CarPlay-enabled car, which can support phone, music, maps, information and third-party audio applications, and through Siri, Car Touch screen control. Meanwhile, as Apple's main rival, Google launched the Open Auto Alliance (OAA) during this year's MWC (2014 Mobile World Congress). OAA is based on the Android system, and Google is responsible for software development after consulting with Google for the most suitable vehicle system specifications. And OAA's goal is to further develop and optimize the Android system for automotive applications. There are car operators on Sina Technology, the car's central console services are divided into three levels: audio-visual entertainment, navigation and vehicle parameters control. He points out that both Apple's CarPlay and Google's OAA cover only the first two services and have not penetrated the level of vehicle parameter control. The source said that there will be no car manufacturers will open to Apple's control code for its vehicles, which is part of trade secrets, so in a short period of time Apple's CarPlay can not achieve the parameters of the car and adjust, although now the CarPlay seems to be just apple on the iphone projection products, But Apple's ultimate goal is never to stay on the translation of surface services. This is a piece of fat. Former Google technical director, the current Beijing Le Investment Technology Co., Ltd. CEO of the DI Shuo also believes that, whether Apple or Google, ultimately to achieve a subversion of the automotive sector of the OS ecosystem, using the Internet more close to the user experience of services to translate to the car, Gradually let the user with a familiar operation habits into the car scene, so as to form a reputation like iOS or Android, and ultimately by the user's reputation to pressure the car manufacturers to achieve the control level of vehicle parameters, and then the service OS. Google's strategy against Apple is basically consistent with its approach to smartphones. Google will provide the bottom of the core base, personalized and customized demand to the manufacturer, but unlike the smart machine, the system will be responsible for the development of Google, which also reflects Google's rapid establishment of a standardized car Android system demands. It is noteworthy that Apple, which has already joined the CarPlay program, has joined the company's Open Auto Alliance. This shows that the car manufacturers are still in a planning stage,At the same time does not exclude the car manufacturers out of traditional thinking, to make an intelligent system of Internet thinking. In the case of Apple and Google laying out the front-loading market of the car, the car manufacturers stick to the final control of the parameters, on the one hand, in the console system up and down. At present, automobile manufacturers independently research and development of the central control system is divided into two categories: a class with vehicle parameter adjustment function, a class of only navigation and entertainment functions. The former representative of the Audi MMI system and BMW's idrive system, both in addition to integrated navigation information and entertainment systems, but also with the parameters of the vehicle adjustment. In the MMI vehicle System Car menu can be a variety of options, according to the driver's different driving needs of the engine, steering system, ACC adaptive cruise adjustment, in addition to air-conditioning, comfort configuration and so on. The latter's representative has the Honda in the new Accord Central console integrated system, although does not have the parameter adjustment function, but in this product has achieved similar CarPlay to put the handset screen complete to the central Control station function (currently only supports recently listed partial Android handset).