The future of the electric business competition, the electricity quotient competition may be more reflected in the mobile terminal traffic

The electric dealer is going to have a price war again. This time is gome online about Beijing east, Gome Online recently launched the "Decisive battle 32 days" strategy, the introduction of 3.2 billion cash coupons free of charge to the activities, threatened "than the east of Beijing to pay the difference." Before the Beijing-East announced that the "6 18" issued a value of 1 billion yuan Beijing East Red Envelopes, engaged in the promotion of shop celebration.

In a sense, a merchant's price war is always good for the consumer, at least during the price war consumers can get benefits. Simply put the price war down to the merchant to seek the monopoly position with the low price to obtain the monopoly, only is the inference supposition. Because it is not easy to gain a monopoly by selling low prices in a fully competitive market.

Gome about Beijing east, according to what he said is "the largest proportion of home appliances sold in Beijing, home appliances accounted for its 2/3 to 70% of the proportion ... Play chess with a high level of confrontation, the old with the level of the bad people, their level will also fall.

The actual reason is more realistic. Gome used to be the leader in physical stores selling home appliances. According to China's E-commerce research Center monitoring data showed that as of December 2013, China's online retail market transaction size of 1.8851 trillion yuan, compared to 2012 1.3205 trillion yuan year-on-year growth of 42.8%, is expected to reach 2.7861 trillion in 2014. In such a situation, Gome has also quickly transformed its core sales model, to strengthen and publicize its own business has become Gome's priorities.

and Gome is offering a 3.2 billion free cash coupon this time, which is a big promotion. Moreover, Gome's original logistics warehousing ability, still able to carry out the advantages in the competition of the electric business. More importantly, Gome is not online with the Beijing-East all-out war, just stare at the electrical appliances in the business of a piece. and Gome online under the brand effect of selling home appliances still have an impact on the online business. So, Gome online desperately about the Beijing-east, is not impossible to win, is not possible in the electric business also set up their own sales of home appliances leader status. To know, according to the Law of the development of the electric business, the future ranked two will occupy 80% of the market share. Gome's online market share is sometimes only the top ten.

Jingdong seems to be very calm about the Gome online, saying that "the BoE is more concerned about cost, efficiency, and user experience." Indeed, modern commercial sales more and more pay attention to user experience, online business seems to be more and more convenient, the cost is also less and less can do user experience.

We know three elements of business sales: price, quality, and customer experience, or you can divide business consumption into such three phases. Although these three elements can exist at the same time, but at the beginning of commercial underdevelopment, most customers are more interested in low commodity prices. China is currently in the first stage, the second phase, consumers pay more attention to the price of good things, relative to pay attention to experience-type consumption is still a minority.

　　Therefore, Jingdong to "user experience" I am afraid it is difficult to resist gome online 3.2 billion of free cash coupons. However, Gome online is not so easy to win the Beijing east. The advantage of Jingdong is not in the U.S. listing can raise the number, the Beijing-east advantage lies with Tencent equity cooperation, Jing Dong got a micro-letter and mobile phone QQ first class entrance. The future of electric business competition, not only reflected in the price, logistics, cost, efficiency, payment, service, experience and so on, view its development, the electric business competition may be more reflected in the mobile terminal traffic. This is the strength of Tencent and Beijing East, it is not easy to shake its position.