The future of the electric dealer is overdrawn.

Double 11 "The remaining temperature of the electric merchant feast has not receded, whether it is Alibaba Group or the national 213 million Netizen , all still immersed in the joy of harvest." Yesterday, a number of experts on the issue of electricity generated by the discussion. The electric dealer has brought the impact to the traditional consumption habit, the ecological environment and the old retail model, but also has caused a series of questions discussion.

Are you spending money in the future?

Xiao Yan yesterday received the third Express. "I really don't know when these sanitary napkins will run out!" "Double 11" in the early morning, she frantically grabbed 10 packs of sanitary napkins. Can arrive, but have the impulse to cry, "so many sanitary napkins, the cupboard is not fit, put on the outside is too ugly, too depressed!" ”

Picking up bargains and hoarding goods in advance, this sensible shopping behavior seems shrewd. But if you take into account the time cost of money and future consumption habits, this early overdraft of future consumption will be firmly kidnapped in the fixed brand. June, a professor of social department at Shanghai University, said: "Consumers can easily produce irrational buying behavior because of price stimulation, which is grasped by the electric business promotion, so that the stimulation of psychological ability leads to the increase of purchasing ability." ”

"How many people have been stuffing things into their shopping carts and waiting for the" 11 "payment? "Weijiang, director of the Department of Business Management, Zhejiang University. In his view, 19.1 billion of the money not only disturbed the electric business within the pool of spring, but also affect the social balance and social competition.

The electrical business environment is destroyed?

and overdraft future consumption in contrast, there are many consumers choose to pent-up consumption demand in the "double 11" This day the overall outbreak. and countless social resources due to participate in the "Double 11" was quietly broken balance. Network business in order to this day three months ahead of schedule, upstream of the factory desperately, downstream warehousing intensified deployment staff to cope with the burst. Consumer Active Challenge: Pay treasure in advance to recharge, run to the physical shop frequently try clothes, copy goods number, ready to refreshing brain drink for "double 11" midnight.

No one considers the resource waste caused by the peak, and consumers have already left the money cost and the time cost behind. Full 50 percent caps, 1 yuan seconds to kill words strongly stimulate consumers. I was relieved to see the empty cart. Little White told the reporter.

"Once the electrical business environment is destroyed, the potential danger of accumulation will erupt." Weijiang said with concern.

The traditional retailer's precarious position?

"Double 11" just passed, traditional retailers have been unable to restrain, have set up the electrical business division. In their view, the electricity dealer this piece of cake is very attractive.

The same is the traditional retailer, seven wolves this "double 11" harvest quite abundant, several category brands all break 10 million yuan.

Seven Wolves. Zhongtao, director of E-commerce Department, said that the line between the various channels can not be integrated, customers and distributors can not be strung between the chain, the need for two different systems and products to explore their own channels. But unlike online, our distributors encourage convergence.

"Traditional channels are rethinking such integration, not exclusion, which is a big shock or a reflection on the traditional retail model," he said. "Zhongtao said.