The future of the cool pie Ivvi to see.

November 20, 2014, the cool faction in Beijing announced the United Channel to spend tens of billions of dollars to build the main high-end fashion concept of the new brand "Ivvi". Ivvi new brand will be the main high-end fashion concept, focusing on high-end smartphone market. With the establishment of Ivvi brand, IVVI first mobile phone product cool new K1 also officially unveiled.

At present, the Ivvi brand has registered a new company-Cool mobile technology company, by the cool faction, Cool sent two senior executives and channel business tripartite joint contribution of nearly 1 billion yuan set up. It is understood that the company in the market, brand, finance, personnel and other aspects of the cool faction will be set up the original system and independent operation. In the next few years, cool-send mobile technology companies will continue to invest nearly tens of billions of dollars to build Ivvi brand.

The "Grand Panorama" series, which was built before the cool faction, will also be incorporated into the new cool mobile technology company, and "Grand 5" will be easy to name as the first high-end product launch of Ivvi, the cool mobile technology company. Why would a cool pie be three? What is this ivvi going to do?

The Emperor's daughter is not worried about marrying cool pie

Cool faction is the Chinese mobile phone market veterans, long ago the cool pie to do function machines and smart machines, have considerable technical strength. The M8, who developed an operating system based on wince, was thought to be a marvel, in fact, the cool has done a similar "think tank" system, and the cool engineer solves the problem of the Phantom's unresolved signal response. Cool Pie has made a titanium alloy shell of the smartphone, on the phone, cool technology is very strong.

In the past few years, although the cool faction ranked one of the Chinese cool, but the product is mainly to take the carrier channels, especially the telecommunications contract machine. In each manufacturer in the market to fight badly and badly, cool pie rely on good operator relationship steady money. The Grand Panorama series is very popular with high-end telecom users.

Second, from the operator alone to three road

After the rise of millet, the industry has been looking for the success of Millet. After the red rice release, Huawei Glory and the cool great God followed the wind. At the end of 2013, at the beginning of 2014, the three models became the hottest phones on the phone. In Taobao sales list, glory, red rice and the great God once all into the top five. He has also performed well in the east of Beijing. The cool-pie Internet attempt was a great success.

And the days of accidents, when the cool faction just in the electricity market success, the benefit of many years of the operator market has been a problem. The Ministry of Communication, the three major operators cut subsidies, and operators close to the cool faction is the brunt of the impact. There were rumors of layoffs.

Operators are no longer hardcore crops, the first taste of electricity dealers, the cool pie began to change. From operators to the big Switch to electricity, operators, open market three ways to keep abreast. Three market independent brands operate independently, avoid price conflicts.

This path is right, Huawei, ZTE, Oppo are doing so, Lenovo is also doing Internet brands, cool is actually a lot of late.

Iii. prospects for the objectives of IVVI

From Ivvi's first product view, the 5-inch 1280*720 resolution screen, the Gaotong Dragon MSM8916 four cores processor, the frequency 1.2GHZ,1GB RAM + 8GB ROM space, and supports the microSD card expansion The camera is a combination of the front 5 million pixel and the back 8 million pixel. Priced 1799 Yuan.

This configuration and price is very close to Lenovo S90, Gionee S5.1, facing the open market of female users, the pursuit of high profits. Sufficient market costs, very typical open market products.

However, this market is the traditional territory of oppo and Vivo, to spell advertising to impress users is not easy, although the cool faction claimed to put in 1 billion seemingly a lot, but Oppo and Vivo is only a TV show in Hunan Taiwan, the investment is 400 million and 350 million. In the open market, 1 billion of investment is really not much. Cool Pie as a successor to the future really have to invest tens of millions of preparation.

The open market seems to be lucrative, but not good, ivvi products may be good, but the channel market has a long way to go.

Four, it would be better to come earlier.

Huawei's massive foray into the open market is 2012, now P7 and mate 7 are selling well, although Millet is the Internet master Push, in the open market landing is also 2012 years. And the cool is the end of 2014 to set up a new brand official march, Time is a little late, if not the operator channel out of trouble, the cool pie may be more slow pace. Life is too easy, unavoidable enterprising, be forced on the beam of Lin Chong can do only five Tiger, the leader is Chao and Song Jiang. Cool pie would be better if it had been done earlier, but it would have to be more ivvi than not doing well.