The future of the Internet fine, localization trend is obvious

Root, is the Chinese can not erase the plot, he represents a kind of native plot, when the old people will want to return to their homeland, far away, even if dead, but also to let their ashes buried in the land of their hometown. Roots, in biology, is the source of plants and nutrients to absorb the transformation of the pathway, if the Chinese Internet described as a tree of heaven, then the netizen is nutrients, but her roots in where?

We put the history of the Chinese Internet, pull back 20 years ago, a group of people hiding in a small office to start their own Internet entrepreneurship road. There is a young man called Ma Yun to Yiwu pour goods sell flowers gifts, and later made a translation agency, try to make a content of their own translation of the Internet, an uncontrollable. A tech nerd named Ma developed an Instant messaging tool called OICQ, and the profit model didn't think well. 99, a man called Robin Li in the Beijing University Resources Hotel, six or seven people, to start a search engine business, and later the story is incomparable brilliant and brilliant!

The wave of the Internet, has put these grassroots experience behind the push to the depths, but we can not forget more of those unknown grassroots webmaster, it is these so-called grassroots, whether in the past, or now, become the root of the Chinese Internet tree, give the internet selfless blood transfusion and barbaric growth.

Why localization is the future

China's vast territory, 600 million of the Netizen base, let the world as a shock, the internet to China is not only the convenience of the information age, but also a new revolution, unlike the previous industrial Revolution, this transformation is not only the production of the transformation of the means, but also a virtual world can not be seen, Perhaps posterity's history book is so defined: In the late 20th century, the first revolution in the Internet age, the fourth time the Industrial revolution began. And China's huge market, bearing not only the economic changes, but also all the Chinese people's Creativity leap-forward promotion.

More than 600 million internet users in China, distributed in more than 3,000 counties and cities in various towns, villages, villages ... A huge user tree level to show in front of everyone, although the Chinese Internet has made great strides, as long as there is a network of places, such a level of significant user groups, creating a Chinese Internet user shape.

And with the growth of the user population and the flow of people, China's aging and other social phenomena, promoting the Internet industry changes, as well as the traditional industry changes in the business structure: the impact of the electric business, shopping malls no longer make money, become chicken, businesses began to pay attention to their reputation, try to use simple Internet tools, such as micro-BO micro-letter marketing; Chinese traditional media began to decline for three consecutive years, newspapers began to shut up, since the rapid growth of the media, affecting the Chinese media industry; BAT wantonly buy mobile industry, mobile Internet ticket War began, but the model is still unknown; Internet finance, big data become a hot word, the traditional industry is worried about the internet thinking subversion ...

BAT led by the large Internet group, although already extremely strong, but in addition to the means of electronic commerce, for this user class form of the three or four-line city, is still a large internet companies want to eat, in the commercialization is not fine operation, become a barrier. In addition to the depth of the north, more than 234-line cities, and more economically backward areas, the development of the Internet is also not to be overlooked, but the services that large Internet companies can provide are only related to their own areas, and can not fully benefit from these areas.

At this time, in China's internet in the early days of personal owners, but the success of the reverse attack, through similar discuz, such as building station software, quickly opened up the Internet in these blank areas of the service, and in a variety of ways to survive and rapid development.

List A few real cases:

1. In small towns with a population of 80,000, more than 27,000 micro-users are local.

2. The local portal in Nanchang, Jiangxi Provincial capital, classified information channel income for one year, 2 staff, completed 58 team almost a year in Nanchang business, 0 promotion vs 58 advertising bombing and high cost operation, and has obtained a round of financing, B round capital consolidation is about to start, mobile interconnection, Independent app Matrix has been formed, the installed capacity and active degree of the local first, and media will be one of their strategic objectives.

3. Ningxia Yinchuan, the provincial capital of northwest China, the population is not many, but the local portal Ningxia network worm ready to be listed in the domestic new Sanbanxi, and in the recently concluded China Internet Entrepreneurs Conference announced the launch of the Internet financial business, and this peacetime news of the city, vertical operation of the real estate channel, Look at the highest car organization 32 60 bus to a sales office.

4. Hefei, Anhui, was similarly developed by the region 365 real Estate home network early acquisition, successful landing in the domestic gem, and last year, a blind date meeting, 100,000 people to the scene. Community netizens draw the Prime Minister comics, alarmed the prime minister himself, get highly praised!

5. Yancheng, Jiangsu Province, a prefecture-level city, the local portal Crane-Ming Pavilion Talent Network, the monopoly of local talent recruitment, participation in talent tens of thousands of, 2014 conservative estimate, only talent channel will usher in more than 10 million of the revenue.

6. Guangzhou Mother and Child website in the past few years to get Tencent's 50 million capital injections, and expand the national market, become well-known websites. Its MOM Circle app has become one of the most popular female mobile apps in China, and the benefits are plentiful.

7. Changzhou Dragon Lane from scratch, a prefecture-level more than 40 million of the business income, and the real estate vertical channel income, accounted for rather heavy.

8. Changshu local station in Jiangsu Province 0 distance, city, only group buying industry can exceed 50 million of the water.

9. Danyang Wing Network, Zhenjiang subordinate town, the community income margin of more than 60%.

10. Yuyao, Leqing, Xiasha, Pinghu, Haining and other counties in Zhejiang have touched the threshold of tens income, and several cities in Zhejiang province, led by Jiaxing, have exceeded tens of millions of income, sprint higher performance goals. (The above data is from Ningjie Network research and statistics)

When we're still chanting the portal era is over, BBS will die, these stark cases tell us the reality: In many internet giants can not get into the three or four-line city, local area site, is fast to its own influence, service local businessmen and netizens, to obtain a reasonable business return. The field of the most grounded gas, in the 20 years of China's Internet development, very few outside interference, and these areas of netizens can enjoy the domestic Internet giant product services, more can enjoy the most grounded gas localization of the information services, and the fact that is still in the rough development of the regional Internet companies, As well as the grass-roots characteristics of the local site, there is still a depth of the available mining space.

The future development of the Internet, the most recent emphasis is O2O, and the most difficult to fall, but also to solve the line to the end of the line to the last kilometer of the solution, have a small city life experience people know, sometimes distance is not too big distance. And the so-called last kilometer of the three or four-line city is far less difficult to solve than the big cities and the cost is relatively low.

In addition to these concepts promoted by the Internet superstructure, regional Web site to meet the local user's material and spiritual culture, but also began the industry operation, which is now the so-called fine operation of the internet is the most typical prototype, and the current vertical web site, although there is a good business model to generate capital value. But in the face of the real three or four-line city, will also encounter problems in replication, which is the fundamental problem of patterns and genes, and difficult to get similar to the high profits of local websites, landing costs is the burden. and regional Internet exists, local portals are better to solve these problems.

Relatively large companies are hard to chew the chicken ribs, but for familiar local customs local website, it is a huge business opportunities, local conditions for the operation of the industry, professional and in-depth use of product packages to serve users, businesses, forming online and offline effective interaction, through an open payment platform, can also form the so-called closed-loop O2O. It is more easy to promote commercialization and transformation in the industry with obvious regional attribute. Especially in the face of high income industries such as real estate, home furnishings and automobiles, the advantages of this kind of goods and service area are undoubtedly revealed in local portals.

Refinement, localization, vertical, mobile and other internet advocacy concept, in fact, has been the regional local portals in accordance with regional characteristics of the absorption and use of the barriers to large companies need to solve the problem of large costs, but become a great advantage, the future of localization market, it is self-evident. Based on the formation of localized user groups of the market and industry chain, must be a trillion-grade base, and the regional Internet is the closest to the market.

How the Gold 20-year approach to the regional site to break up again

Compared with the already successful major stations, more grassroots owners of the development is relatively elementary, but from doing better regional local portal operation, technical requirements and the so-called mobile impact, is not the primary concern. Sing Discuz new President Chen Liang also in the interview with reporters reminded webmaster: Do the most important thing, is to smooth transition and strategy, and localization of grassroots webmaster, or the so-called form of curing, blindly follow suit. Take the local user and catch the future.

And the above cases are mostly rely on their own strong localization forum, so that the use of user base and local economic development status, according to the depth of the operation of different industries.

Hosted by the Ningjie network of regional local portals webmaster Public welfare Salon, "change and opportunities of regional Internet Mobility Strategy" became the theme. Gathered in the scene of more than 100 from the webmaster in the country also reached a consensus, in the face of mobile internet tide, we must learn to return to the traditional, deep excavation of their own resource advantages, know how to use media products, forming their own product package, not blindly follow suit. and to provide customers with services, not only advertising or activities, regional sites should be fully carried out based on the localization of the consultant-type integrated marketing program, a strong own service capabilities and professional capabilities.

In the face of new Internet concepts such as O2O, can use a robust way to carry out a new business model, ça, relying on the use of localized people's habits, do a good service, stabilize the user base, enhance their own brand and credibility, good at using large data to solve related user needs, more effective than the new concept.

At present, simple looks, the development of local portals is just beginning, the capital value is not fully dug in place, the barrier is not a perpetual, large internet companies have been trying and spent a lot of energy to try and error localization areas.

Here the practitioners of the regional Internet suggest:

1. User-oriented, service-orientated.

2. Select the appropriate industry, in-depth excavation, the selection of profitable industries.

3. Pay attention to the user online experience, emphasize and use their own way to help merchants learn to network marketing based on localization.

4. Pay attention to micro-letter, micro-Bo and other so-called marketing tools, use its functions to help its own web site diversion, to help businesses to facilitate network marketing, training benchmarking businesses, the formation of localized O2O demonstration cases.

5. Depth and specialization are the rules of success, and the layout of short-term gains and long-term development strategies is well controlled.

6. Avoid blind expansion, new profit model can try, but need to be cautious.

7. Quickly train their own team of middle management team.

8. Completely solve their own media attributes, understand the real media, credibility is the survival of the.

9. Face the mobile wave, do not panic, the new venture may break a point, the traditional community model is not necessarily recycled, but can try other industry areas.

10. Move as far as possible not to choose all-inclusive, must choose small and beautiful.

Return to beginner, for the regional internet, the current good localization of the ecology, Hard-won, the domestic internet 20 years, many models of bubble burst should be a warning, to maintain the ecology does not represent the conservative, mobile impact, flow of streaming is a signal, reminding us should learn to evolve to meet the needs of user updates, In the local barbaric growth at the same time, but also learn to "embroider" as fine operation, whether the traditional Internet or mobile internet can not escape the development trend, good netizen ecology is the foundation.

The future fine of the Internet, localization trend is obvious, already enclosure successful area Internet practitioner, should Shengan localization, the user is local, but the market has no boundary, and localization market, belong to the regional Internet. Improve the operation and service capabilities, to traditional industries in the local grafting a good platform, the next 20 years must be the regional Internet Shine Gold 20 years, wait and see.