The future of the Internet in the eyes of an electric business practitioner

Wen/Chen Wenzhong

In the traditional it step into the electrical business in this industry for three or four years, in contact with a lot of Taobao shopkeepers, traditional brands, department stores, as well as the recent logistics business, property developers, communications manufacturers, building materials business, I found that the electrical business is from the retailer's network to sell goods to industry leading Cross-border resource integration evolution, From 5 years ago, the content consumption of the PC era quickly sublimated to the current deepening the application of the mobile internet era of blossoming. Behind these phenomena, what happened, so in the work of some of the original brain scattered ideas, concepts, combed again, hoping to do the internet, electricity business people have some help.

Internet According to my thinking logic, I summed it up to the following 3 times.

1. Flat Internet

This is the original Internet, the grid point is the logical lattice point, there is no clear rules and algorithms between the lattice points. Point to point connection, build and connect by searching. So the search service has been a huge development, the birth of the era of the search giant, Baidu (content Search), Taobao (product search), Tencent (People search).

The most notable features of this era are:

1, lattice points between the main information in the flow, so pure digital consumption has arisen, its application: social, search, entertainment, sharing has been fully developed.

2, its shape is a semi stable network, because of massive pile point, at any time to access and disconnect the Internet, full of uncertainties, so the lattice point can not directly establish a connection.

After 10 years of brewing and development of the flat Internet, the js+html dynamic page has spawned a large-scale popularization of web applications in enterprises and banks. Personal curiosity, explore behavior, to spark Prairie, the entire 80, 90, whenever three generations of people brought in the digital new era, and finally detonated the network of retail explosion, the birth of Ali, Jingdong and other electric giants.

The commercial feature of the flat Internet is that there is no reliable connection between the nodes, flat Internet marketing is mainly through a variety of technical optimization and business promotion: such as SEO, Baidu keyword promotion, product details optimization, through train, explosion, etc. to attract eyeballs, improve exposure rate, to achieve a brief transaction and connection. As a result of the above characteristics, this business wave is like a typhoon to the peak of the waves, will eventually end the rapid growth of the astonishing, return to calm, and become a traditional Internet business form.

2. Two-D Internet

3g+ Intelligent Terminal infrastructure improvement, mobile node plus GPS positioning, into the physical lattice point, so the Internet has coordinates, this is epoch-making significance. Real-time computing between lattice points, deriving a variety of location-based requirements.

The grid points are connected at any time, because the steady-state network structure is formed and reliable connection can be established. The grid point no longer requires search based requests and forwarding. Each node has an identity ID that can be connected based on a simple sweep code, an electronic handshake, and near-field recognition.

Because of the diversification of human needs and the great development of productive forces, the socialization of professional division of Labor to meet people from the physical to the spirit of a variety of personalized needs. Similarly, in the two-dimensional internet age, faced with different scenarios or fragments of portals, need to have a variety of products to the line under the service ability to access the line to meet the user's friends, nail, taxi, pick up, booking, call takeout and other needs, this will line online under the connection, calculation and distribution capacity, Will cause the O2O to explode.

The ability to connect services must be simple, inexpensive, and open. standardization, the common connection ability needs the platform basic service provider to provide, we saw this possibility from the micro-letter, the current Baidu direct number also is trying. In addition, the specialized, deep application of connectivity, by a variety of professional service providers to provide, so the current cloud-based message push, cloud voice session, cloud voice recognition, cloud OCR image recognition, cloud IM, cloud video has appeared similar to friends, cloud known such as the head of the service provider. In the future, a variety of startups and teams can build their own connection applications quickly in the form of building blocks.

Two dimensional internet age commercialization operation, the promotion has died, the marketing will die. A variety of advertising, festival, draw, vomiting blood sale has led to visual fatigue, nobody. User interaction and a sense of participation, in-depth product supply chain of every link. Customers are not God, not friends, but your partner, they will not only take out pocket money to support you, but also will give you the wisdom, they are your product manager, experience, share, disseminator. But excellent product design is the foundation of everything, your two-year-old daughter admiringly ipad, star ye a ng100 time can let us laugh countless times the lens, our sense of participation and feelings are deeply immersed in it.

The internet has provided the direct connection user's pipeline and the interactive ability, but how succeeds, does not have the universal law, the enterprise if still does not change the thought, if still cannot use this ability effectively, is equal to holds the golden in the begging. In order to adapt to the new business form, the new era, enterprises need a new thinking model, flat organizational structure, minimalist business processes, lean management model. All employees, whether the receptionist mm, cleaning aunt, production personnel, marketing staff constitute a distributed cluster system, everyone can work independently, a high degree of autonomy, their job is not only to produce products, but also interactive and service users. They no longer bow to 5 cents, but work for ideals, trust, value, and identity.

3. Smart Internet

Due to technological advances and socialized mass production, the cost of electronic components will be very inexpensive in the future, every item: Every commodity, pet, flower and fruit tree, even your home toilet, will be connected to the Internet. Each item is carried with input, carrying a variety of sensors, sensors. According to the KK technology element, these intelligent devices with inductive originals and computational power will form a "unified super organism", and these groups will emerge with wisdom that goes far beyond each node. The internet will enter the age of intelligence.

People in the intelligent Internet access is a "system man" way to access. The concept of the system person is composed of the physical person, the social person and the near-body environment. The data collection of the physical person and the near-body environment can be completed by wearable equipment and intelligent terminals, and the data collection of the social person is accomplished by large data technology. So the internet knows our near-body environment data where, North, south, home, road, company, ambient temperature, humidity, lighting. Our personal physical data: Who you are, men and women, whether myopia, blood pressure, skin-skinned. and social data: economic conditions (car, room, consumption status), preferences, and family, marriage, friends, companies and other related information. The system is open to the platform, provided to commercial companies, and commercial companies use the same data as water and electricity, and truly provide personalized professional services to users.

At this time the business model has tended to free mode, but this is not the direct distribution of the communist owners, but because of the huge social capital is extremely abundant, the production cost of plummeting caused. Free from the flat Internet era of application free, turn hardware free, all things tend to be free. Your fridge is provided by an internet company for free, with a huge display on it, once you get close to him, the screen will tell you that the beef and organic tomatoes are only two days away, and the cloud Center will calculate and recommend you to purchase 1th items based on your consumption habits, and you will be able to contact you with a touch of confirmation that the system tells you to deliver the next day before dinner. Also, air conditioning is free to install, you only need to use the length of the charge, or even the basic refrigeration is free, but rich in negative ions and with forest needles pine Breath of fresh natural wind is charged. In short, you can imagine that together will be free.

At present we are still in the early days of two-dimensional internet, imagination space is very huge, fragmentation and cloud is the most remarkable characteristic of this time. This article is in the fragmentation of the time: buses, subways, squatting toilets, daze, coax children, using the Youdao cloud notebook phone to complete, the original from our side through the useless debris time, now has a very great value.