The future of the Internet is a truly internet-literate traditional enterprise

I remember a commentator who said: The future of the Internet is a true understanding of the Internet's traditional enterprises ~ ~ ~ I think this sentence is very reasonable, traditional enterprises relatively pure internet ownership of those advantages: offline channels, suppliers, logistics, and so on, these are their 10 years of industry deep income. Just like the popular online booking website, it is difficult to achieve success without years of experience in the catering field.

In fact, for traditional enterprises, whether the initiative to enter E-commerce, or passive electronic commerce, e-commerce for them is quite unfamiliar field, traditional enterprises face the menacing e-commerce in most cases often overwhelmed. Engaged in the electrical business needs of the energy is far more than the traditional offline channels to be much more, tired, this is the traditional enterprise electric business people's general mentality.

A difficult shift in thinking

It is not the most important thing for internet companies to be profitable in the business, they are mostly through the power of capital rapidly, occupy market share is the top priority for them. Zhou once said: "To see whether an internet company can succeed, early money does not make money is not important, as long as the product is good enough to see whether it is good enough to rally popularity, good enough to form a huge user base." If yes, the company must have user value, and it will find a way to release business value as long as it has user value. ”

For the electrical business, the initial need to invest a lot of resources (including platform costs, promotional costs, marketing costs, labor costs, etc.), often for a long time can not see the return. And traditional enterprises are accustomed to a snowball way to operate, from the beginning to pay attention to the fast forward, it is best to have a certain profit. In the early days of the electric business, the traditional enterprises, which are not profitable in the sense that it is difficult to draw on the concept, tend to lose more. Perhaps they are more interested in competitors in the field of electrical action, such as Gome to enter the field of electricity, because of the old rival Suning in the electric dealer's actions caused. The individual thinks that the difficult change of thinking is the important reason that the traditional industry is struggling in the electric quotient mode.

The internal mechanism of enterprise is rigid

E-commerce pay attention to is fast and efficient. Comparatively speaking, many Chinese traditional enterprises have a very rigid but quite mature bureaucratic system, this will make the process of electronic business is quite inflexible, it is difficult to deal with the various changes in the market. Just like suning easy to buy relative to Jingdong, easy to hear, day cat, often difficult to keep up with the pace of opponents, to a certain extent this and suning easy to buy enterprise internal culture has a very close relationship. Many traditional enterprises now adopt a set of resources to face the two models of the system, which directly exacerbated the institutional conflict. Bias to the electrical quotient, will have an impact on the continuous performance pressure;

The internet as an extremely open place, China's long-standing information asymmetry between supply and demand has led to the traditional enterprises in the public panic about their own information, they do not want to put their own information online or do not know what information to put on the Internet, people will always do not understand things with fear and mystery, This also caused their entanglements.

Attach too much importance to the circle of relationships

For many domestic traditional industries, doing business in fact most do or human relations, which they can rely on the basis of survival. When the electric dealer has brought the traditional enterprise into a market that needs to compete adequately, whether the consumer buys your product depends entirely on the value you can produce for them. Many entrepreneurs have strong government backgrounds and connections in their corporate locations, which provide them with resource support that is invisible to the public, but not on the web. The so-called channel resources under the line may be worthless online. E-commerce is more focused on the accumulation of customer data, the development of new sales channels and uninterrupted quality customer service, but also pay attention to network marketing and customer experience. It is difficult for the managers and decision-makers of traditional enterprises to understand these ideas, and the widely circulated wine table culture is very difficult to make sense in the field of electric business.

Lack of determination to challenge oneself

It must be clear that not all the industry is suitable for e-commerce, if the product does not have a clear, recognized standards or norms, then in fact, it is very good to the electronic commerce. Such services as lawyers, each case needs to be treated differently, it is difficult to form a mature standardized process, which is very unsuitable for the electrical business. E-commerce will bring great destructive effect to the price system of manufacturers, this may face the great opposition of the traditional channels, the current electric dealer relative line competition is mostly the price, this is to attract consumers online purchase a very large factor, this online model will be on the line of dealers caused by product and price impact. It takes a lot of courage and determination to balance the conflict between line and line.

Of course, there are other factors that will allow the traditional enterprises to enter the field of electricity, feel all sorts of problems, such as team building, traditional enterprises can retain those who are accustomed to the internet culture of the electrical business talent. But perhaps in the author's opinion, these factors are relatively easy to overcome, to the traditional enterprise, the most need to change is the enterprise's intrinsic ...