Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
First of all, I'm glad to be here. See a lot of useful things, learn a lot.
As a person who has been in the network for 7 years, to register the account number to see you high man's post, really a little pale feeling. Oh, although a bit, or write something, to give you as a chat with the material it.
I started contacting the network in 00 and now is the account manager of a certain network company. From the beginning of the blind network to the current rational network analysis planning and so on, experienced a lot of changes. Of course, what will be the future, from my experience, to share with you.
One, the chaotic network market gradually transparent
How does the network market unify? It is hard to say that a small network company's web site hundreds of thousands of yuan to a large network of hundreds of thousands of millions of companies have. So how to evaluate the value of a website?
Not a very detailed definition 05 years ago, everything to the network company's sales.
After 05 years, the network market bubble economy gradually subsided, the network market is more and more transparent development.
For example, my former clients, impulsive type occupy more than 70%, most of them are unconscious. And in the 06 to the present, the active customer occupies 60% of the total number of customers. It shows that more enterprises begin to pay attention to and study the network market. (Though still more blind)
China's power is stronger than the network company, some time ago and in the middle of a district manager chat, talked about the future of the network development problems. Sigh now customers more and more tricky, more and more rational. The measurement of values began to range and standardize. It's hard to be fooled.
After 07? 08? 10?
Rest assured, the network market with the development of science and technology will certainly appear more mature value system. Although there are errors, but absolutely not outrageous to hundreds of and millions of of the huge gap. (The difference of the website of course the price is different, I said is the imaginary head, do not misunderstand). Therefore, now want to be used as a Web site rich network companies, the traditional network marketing is not so useful, the focus on how to kill a business, better to study new technology.
Second, the traditional promotion began to decline
Baidu Promotion? The aggrieved agents are now bitterly gnashing their teeth.
Google promotion? The Chinese do not really catch on to Google. How many birds were there when Google was looking for an agent?
Oh, a joke. After all, the International 2 search engine giants. Can't afford it.
But the good news is that Google doesn't have a share in China, but technology is not. Relative to Baidu, feel more honest.
Well, explain why traditional marketing is going downhill.
In the earliest beginning of the network tide, blind people mostly. Many companies are Baidu fooled to think that Baidu is the savior. Of course, the fact that many companies do through Baidu has been very good business results. But behind the commercial value, more and more rational enterprises began to pay attention to their own costs.
A lot of business owners recently contacted me and asked me if I could make an accurate analysis to confirm my tens of thousands of dollars a year. So I used each webmaster the most common flow system for them to do 2 months of data testing. The result was a big surprise.
Data show: Baidu in the charge click inside, 100 times only 10 times is effective Click, that is, in 100 times there are 90 or so are invalid or false. In other words, if 1 years to give Baidu to throw 10,000 dollars to promote, in fact, only 1000 dollars to throw to the right place.
Oh, of course, we must admit, this 10% to many enterprises brought a lot of profits. But Baidu has squeezed profits to a minimum.
PS: In fact, from the advertising, any advertisement will have this situation. Don't be too surprised with the data I'm talking about. Actually the same. Advertising is to reduce each other's profits to the minimum to make more money. Baidu does nothing wrong, the key is not too clever, with traffic statistics is easy to find the actual effect. This effect let any enterprise boss to see, will feel uncomfortable.
The enterprise that synthesizes now is more and more rational. Then for the data, I believe that Baidu promotion has a problem.
Of course, I believe that Baidu will be in the next 2 years or upward trend, but if still rely on Baidu promotion to make money, and some headaches.
Third, finely differentiated network market
What is subdivision? Is that many of the steps are cut into a lot of small pieces to operate.
In fact, now do SEO do not know how to do seo.
Now many so-called SEO people actually will not SEO. But very low-key person is a master. Do SEO blind people too much, messy.
I admire Tong and graph teacher. About SEO made a new rational judgment.
As an example, I recently recruited SEO optimizer. To apply for most of the puny. Some offer January 5000. I asked what you would do, he said he would put the site rankings up.
If the ranking of the site to get up is called seo, so do seo are waiting to starve it.
Calculate a fine Cing: Baidu 3000 open account to take money to guarantee rank first. You 1-year charge 10,000 can you guarantee the first row in 1 consecutive years? Business owner is not stupid, he would rather take 20,000 dollars will also believe you a SEO. Indeed, this is not SEO. Excuse me.
Say it again.
Future Network Segment Market is 4 aspects
1, network Security market
2, search engine optimization market
3, network framework to optimize the market
4, Network Marketing planning market
Believe me, this is my experience through practice. Of course these 4 blocks can still be differentiated. It's up to everyone to think about it.
If you want to ask, search engine and framework are not all SEO? So I tell you, do the frame of the art do not necessarily use SEO to design the site. Will search engine optimization of the so-called SEO friends will not use Network Marketing to determine search engine keywords and theme goals.
So now are learning or have learned a period of time SEO friends, began to learn their own small piece of it. Chew。 、
If a person art and good brain and good and can do search engine optimization can be related to the aesthetic framework at the same time planning a profitable market. I said, you do not have to give people a part-time job, out of the outside is a tong teacher.
Oh, wordy so much, but also hope that we can communicate with each other experience. Welcome to the brick, welcome to correct the problem, do not welcome the blind spray. If I am wrong, please tell me your reason.
Well, wish you all a pleasant stay at work. ~
October 8, 2007
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