The future of the magazine in social networking public platform?

A few days ago Lei Feng Network issued a "micro-letter public account can be defined classified reading, an account of an app?" Said, "This feature makes the public account more powerful, and it is more convenient to read public account information." Micro-Mail can act as a user's personal media, or create a new full media. For example, with this function, users pay attention to Lei Feng's public account, can be different classification for reading, reading function almost with Lei Feng net independent application no difference ", small series at that time did not see what clue.

Until later saw the vice president of the Achoo Cat said on Weibo: "There is a chance to see the first meter chat public platform function, in the light of the recent micro-trust public platform of Action, aware of the future of the magazine here-social network public platform." "Suddenly Dawu: for micro-letter such a pivotal product, a seemingly minor change, the effect may be no less than" a South American Amazon rainforest in the Rain forest butterfly, occasionally flapping a few wings, can cause a tornado in the United States Texas two weeks later. "Only the electronic magazine market, the changes brought about by the change is quite worth looking forward to."

The Achoo cat also explained this sentence further:

Han's "One" in the short term hot after the sudden silence, not because of bad, but content is too single, mobile screen is too small, independent apps load is very limited, so the concentration is almost inevitable, small apps opportunities are getting smaller. But in the public platform of social networks, there can be 1000, 10,000 "one" and push (note, not search) according to your interest portfolio, no matter how small the number of people have the opportunity. ”

Take the little letter and say it. If this feature is fully implemented (which seems to be an inevitable trend, and features are becoming more and more sophisticated, more nuanced than today's category preview), each public account is equivalent to a single app. For a magazine, unlike now, it's just a couple of message tweets, it can be a complete and app reading experience close to the electronic magazine, which means that on the micro-letter open platform has a very large number of magazines available for subscription, no need to occupy the phone memory and layout, can automatically push messages.

The premise is that the magazine itself is relatively "light", if it is a very heavy, column and article a lot of magazines, may be a stand-alone app more appropriate.

If you like 10 writers, and the 10 writers have done an app like "one" like Han, do you want to install 10 apps on your phone, or subscribe to 10 public accounts that are almost identical to apps in your micro-mail? I think most people are biased towards the latter. Of course, some authors still attract a lot of die-hard powder to install individual apps because of their powerful appeal, but this model is not replicable because of its overweight personality, so it is not discussed as a pattern.

The user base of the social network public platform and the users of the electronic magazine itself may have a fairly high degree of overlap, meaning that the future of the magazine itself will be optional. Is this a joy or a worry for an electronic magazine? The follow-up will not involve and the platform of interest partitioning problem. Welcome to the brick, welcome to explore.

(Responsible editor: Liu Fen)