The future of the Philharmonic is uncertain and aiming at small fashion.

More terrible than death, is to die!

The Philharmonic's life, which was transformed by http://www.aliyun.com/zixun/aggregation/7738.html "> Baidu, is now in such a state, though I am very reluctant to say so!"

has not been able to tell the end of this is the Philharmonic live a few times transformation, from the one-stop life service platform, to the local life consumption guide, to the life of good goods shopping guide, and then to today's small fashion electric dealers ... The major transformation is at least three times, and the Philharmonic has not yet been established for three years. In less than a year of transformation, can have good results?

Many people in the industry mentioned that Philharmonic's life often joked that it was a more magical site than the 58 city. Not only users can not understand, industry people can not understand, even the Philharmonic live internal staff can not read. The company that everyone can not understand, now finally has a clear positioning-small fashion electric, but in the Red Sea, the electricity business, focus on "small fashion", will be a way out?

The new orientation of Philharmonic's life: small fashion electric Dealer

Open Philharmonic Live page, you can find that now the entire site has done since the establishment of the biggest strength of the revision, even the Philharmonic live logo has changed.

The entire site is divided into woman, man, fun, style, brand, designers and other major sections. It is not difficult to see the Philharmonic live is the hope that through the introduction of independent fashion small brands, individual designers, as well as through fashion to buy hands, for a small number of high demand for fashion users, to provide personalized fashion products.

And the past transformation and revision you can not understand the same, this time believe that the vast majority of people know what this is a website. But the user understands does not mean the user is optimistic, Cai thinks clearly also does not mean that it thinks correctly.

Small fashion electric business is essentially "electric quotient", is the most core of the electrical business must have high-quality users and traffic. Baidu has given up the premise of hope, on the page only simple some of the Philharmonic live, to obtain users and traffic, is tantamount to the sky.

In fact, this is why any large electric business enterprises have to do a platform, do a comprehensive shopping experience, not they are greedy, but because only in the category of rich based on the scale to do up, can establish itself into a flow entrance. Otherwise, in today's fragmented era, traffic is too expensive to be able to kill the electrical business alive. including me to buy nets, Mai Lin, Amoy and many other vertical electric operators, are struggling with the edge of life and death, not to mention the scope of the audience more narrow fashion field?

Cai in the previous communication with investors, Frank himself guilty of "greed and ignorance," the wrong, perhaps this transition means its pursuit completely turned into a "small and beautiful." But small is small, beauty is not beautiful when another said. Similar to the fashion field of luxury goods, including the Fifth Avenue, Temple Network, excellent public network, treasures Net, now also live hard; coincidentally, focus on the "creative commodities" fun network, the establishment of 5 years has been tepid.

Did these Cai Tigers see the results before themselves?

Life is like this, the corner is always happening

Cai joined Baidu in February 2009, before joining Baidu, Dr. Lun Eye Care products, vice president of China, has also been in the U.S. Silicon Valley Graphics (SGI) in Greater China as the national industry sales director, as well as in Texas Instruments (TI) and Xerox (Xerox) as marketing and marketing management related work.

This is a very beautiful resume, and Cai in the industry's reputation is also unusually good, it is very humble, affinity. Many interns to the Philharmonic live interview, Cai will personally receive, personally Christine send. In Baidu, Cai to show its as a professional manager's superb ability, speech ability is excellent, although to 36 years old without any internet experience of the elderly to join Baidu, but the Baidu Alliance under its leadership, but made rapid development.

If according to the path of the professional manager, Cai should and now in Baidu's heyday Mingyuan like, has the huge development space.

But life is like this, the corner is always happening. One day in March 2010, when Baidu Senior vice president of the Haoyu find Cai said, "There is a thing, I hope you answer, but very difficult." Robin, talk to you directly. "The thing Haoyu said is Baidu.

Robin Li wants to replicate the successful experience of where to build the middle page, and in the broader life service, to trade in large amounts of traffic that have not been sold or underestimated. The strategic thinking was right, but Robin Li chose the wrong person. Industry insiders revealed that Cai is a very good professional manager, good at doing from 1 to 10 of the work, but Robin Li asked him to do from 0 to 1 of the work.

Li told Cai that if this thing is made, it will be a platform-level enterprise in China, will be a ride of dust, but the key is to focus on business, to focus on operations, to master the rhythm.

"Wenqing" temperament kills people?

Cai when Frank, only remember the platform-level enterprise, a ride of dust, but forget the focus, rhythm and users. This is precisely the reason for its later fail Mai.

1, positioning fuzzy, product focus

Since the inception of the Philharmonic, in addition to the above mentioned several major transformations, also before and after the launch of the time axis, found life, show, shopping street, Application Center, le Live Mall, le live blog, Raiders set, make cheap and many other products, in fact, is precisely the positioning of their own and strategy are extremely vague external performance.

2, greatness, forget the rhythm

In their own positioning, strategy, products, business models, etc., have not yet thought clearly, when the hands of the tens of millions of-dollar Cai, began a big expansion. In addition to Beijing, but also opened up Shanghai, Nanjing, Wuhan, Fuzhou and many other stations. Staff also quickly expanded from dozens of to hundreds of people.

3, the pursuit of the trend, forget users

Every time the Philharmonic launched the product, the biggest feature is not grounding gas. The product does not seem to serve the user, but to pursue the trend. Social network is very hot, Philharmonic live on imitation timeline launch time axis; Pinterest is very hot, the page changed into a waterfall flow, buy in full swing, do le live shopping mall, post bar popularity is flourishing, and launched Le Live zhi, beautiful said Mushroom street rapid rise, on the transformation of commodity shopping guide ... In this way, Philharmonic is always in imitation, always in trial and error.

Cai is a nice, good professional manager, good boss, good colleague, good friend ... But not a good entrepreneur. Cai has always claimed to be an idealist, a literary youth, perhaps the "Wenqing" temperament, let it in the Internet jungle lost. Together or lost or disappeared, or aging, and Wang Micro, they are entrepreneurs, are also literary youth.