The future of the washing machine market will be the world of intelligent products?

Smart TV, who will relay home appliances intelligently under the next stick? has been far away from the "smart" washing machine market, recently, but frequently "touch wisdom." Just before the recent Shanghai household Appliances Expo, there are nearly 10 manufacturers focus on "show wisdom." The beauty of the small Swan even declared: The future washing machine market, will be the world of intelligent products.

There is never a shortage of concepts in the Home appliance field. How to let "intelligent" imagine landing, test the wisdom of many manufacturers. This has both the full confidence of the technical reserves, but also contains the precise grasp of the consumer market. Washing machine in the future market, is really "smart" dominate the world? The little Swan's assertion has sparked a heated debate in the industry.

Technical Reserves: Ten years of grinding a sword

from semi-automatic to automatic, from the wave turbine to the drum machine, in the field of home appliances, followed by the Smart TV forward, the pace of intelligent washing machine never stop.

in the country, "washing machine King" is not the title of the small Swan. This focus on the washing machine market for more than 36 years, although through the wind and rain, but in product development, technical reserves, market size has been at the leading domestic level.

Little Swan Technology general manager Huzhiang said that as early as 4 years ago, the small Swan has developed the internet of things washing machine, and the accuracy of the delivery of detergent control in positive and negative 5 ml. At present, the small swan has realized the remote control parameter setting, the expert pattern precise washing, the use custom user customization, the Intelligent diagnosis intimate service and so on intelligence terms.

The industry believes that the intelligent washing machine technology, the beginning of the precise delivery of detergent, is a decade of grinding a sword of thick and thin hair process. Take the Little Swan's I intelligent precision put washing machine For example, able to accurately perceive the weight of clothing, combined with washing mode and dirty stalls accurately determine the amount of detergent, to achieve different environments, different detergent brands under the ±1ML precision delivery effect, the basic realization of the "precision intelligent delivery, clean and no residue" of the laundry effect.

Consumer Experience: Let the imagination of the intelligent landing

on the accustomed to the concept of speculation in the home appliance market, smart washing machine will not be a new hype it?

Authoritative test, Little swan this smart washing machine in the national new energy efficiency standards, the washing ratio reached 1.05, is the industry's highest level, than manually add up to 25%, than the general automatic delivery up 20%; in detergent residue comparison, than manually added down 73%, 17% less than normal automatic drop.

Xu Dongsheng, secretary General of China Household Electrical Appliances Association, said that the washing effect of the little Swan has set a value ruler for the intelligent washing machine, which has opened up a practical way for the intelligent washing machine industry in China.

to focus on the intelligent precision of detergent, at present, many washing machine enterprises have introduced the Internet technology, to a full range of intelligent road. Integration of Internet thinking, in the wash ratio, power saving, water-saving, washing liquid residue and other consumer issues of general concern, addLarge research and development investment, so that technology gradually upgraded to meet the needs of consumers and experience, so that "intelligent" washing the imagination into a consumer experience can be.

The washing machine market is speeding up the "smart" runway. According to the small Swan revealed that the current small swan product structure, automatically put washing machine accounted for 20%, by 2015, this proportion will be raised to 45%, to 2016, the small swan automatically put products will occupy 60% of the total product, the final completion of the entire product lineup of automatic coverage.

Industry Trends: Smart

from 2010, the first automatic launch of washing machines listed, to 2011 automatic delivery of Intelligent induction technology to the drum, wave wheel, such as a full range of products covered, and then to intelligent accurate delivery of the washing machine, the development of small swans, China's washing machine industry is the epitome of intelligence.

Xiu Xuwei, dean of China Household Appliances Research Institute, says that with the advent of the big data age, China's home appliance industry is gradually turning to intelligence. After the smart TV, the washing machine industry is "smart" is only a matter of time. This is not only the inevitable choice of enterprises facing the market, but also the inevitable law of industry adapting to the development of times.

People from the front-line sales market told reporters that in the past consumers were focused on the quality and price of their products when choosing a washing machine, and now pay more attention to the intelligent and healthy nature of the product. The enterprise chooses the intelligent road, it is based on the accurate grasp of the market. For example, the detergent intelligent precision delivery technology, can effectively solve the problem that has plagued consumers for a long time, and fusion of things networking technology, bring users more convenient, healthy use of experience.

"pro-people" price, but also let the smart washing machine once high, began to quickly penetrate the low-end market. The small Swan intelligent precision put washing machine for example, its price segment in 2000 yuan to tens of thousands of dollars, can cover one or two high-end market, under the infiltration of the three or four level of the basic market, so that smart washing machine quickly from the laboratory samples, high-end consumer home luxury into the general public consumer goods.