The future trend of lbs: platform, API, specialization

Come in, domestic lbs has become popular with "Google Maps" from mobile devices over PCs . People are looking for more client applications in smartphone applications, which gives lbs a chance for business positioning. Deren, a member of both chambers, chanted, "a new geo-information era on demand has arrived." "Then what is the future of domestic lbs will buy, Analysys International (Analysys Analysys) analysis that the user size determines the application development potential, based on the high-speed development of mobile internet." Mobile lbs as a typical service mode of mobile Internet will play a great commercial value in mobile internet market. Analysys predicts that the future development of lbs in the mobile Internet market will be reflected in the following three directions:

Platform--lbs combines SNS, microblogging, group purchase, payment and other technology, to mobile phone E-commerce platform evolution. With the development of electronic payment and group buying, its geographical aggregation and transaction timeliness are increasingly prominent, how to guide specific users to the transaction in a specific place and time is the difficulty of E-commerce services in the mobile Internet era, lbs can solve "where the transaction, the transaction potential user group where, how to aggregate user groups" and other key issues. lbs and E-commerce in the product level and the user needs are highly complementary.

The API--lbs is a basic service function of all mobile Internet applications in an open API format. Reduce technology barriers and quickly assemble business-to-business users outside of the consumer market. Microblogging, IM, games and other mainstream mobile phone applications have been implemented based on API "Check-in", "My location sharing" and other tagging service functions, because the introduction of location services, the above-mentioned mobile phone applications more realistic, local and user experience stickiness.

Specialization--vehicle navigation, care services, location monitoring and other market segments to open up. Because of the difference in demand, in vehicle navigation, care services, position monitoring and other fields, market segmentation trend is very obvious. Vehicle navigation will fuse telematics technology, the evolution of intelligent transportation system, care service focus on the elderly children and other public users of the position of security needs, position monitoring for traffic, logistics, security, medical and other sectors, to achieve positioning monitoring, scheduling management needs, these need to support mobile communication systems.

No matter which direction the enterprise chooses, the industrial chain, especially the application service provider needs to accumulate the original user scale, and try to make a profit model, only in this way, lbs can/location from the simple "location-based service" and "Based services". Business Based services/Location Business service ".