The game advertisement vulgar behind is helpless

Compared with the Chinese game market nearly ten years of client-side network games, web games because of convenient and fast, do not download the client, anywhere, any time, any one can access the Internet computer as long as you can open IE browser to enter the game and many other characteristics, a few years will be popular. More importantly, the target audience of web games is white-collar-oriented, although this group of life pressure, playing games and less time and energy, but the hands have enough money, the use of scattered time "fast Food Network game structure" is to cater to this part of the actual needs of the crowd, become an excellent web game "profitability" basis. So how to attract the attention of the audience, enter, register and then keep sticky, is now the main evaluation index of web games, under the pressure must have Yong, so many manufacturers to bite the bullet to play the erotic edge.

The helplessness behind the ball game

with the grand, giant, nine cities and other old online game players to join, the emergence of the unprecedented prosperity of the web games market scene, followed by the small and medium-sized enterprises feel the pressure, coupled with the network market is not standardized, web game industry abuses will be exposed.

First, the Web game market threshold is low, many technology network companies flocked to the product homogeneity of serious, rapid capital investment and game product expansion, market packaging strategy in times of weakness. There is no relatively mature propaganda path, the face of heavy registration pressure, the formal effect of advertising service platform is also missing, many small and medium-sized game manufacturers have chosen to attract attention through visual impact, the network can be seen everywhere full of temptation and ambiguous lines in the night flashing, "erotic edge" Type of advertising has formed a certain scale of the guiding misunderstanding.

Industry insiders believe that in the early development of the Web game, the players do not know much about the web game, rely on such propaganda means in a short period of time can indeed draw attention to a number of players and induced clicks, but at the same time, by inducing ads to bring the invalid click and loss of registration ratio is In the rapid development of the web game today, "the content of the ads and the content of the game is almost irrelevant," the situation caused the player greatly disgusted, the player is very easy to the propaganda produced visual fatigue, immunization and even disgust. After investigation, most players see similar ads in the first reaction is low-level, spam software, viruses and so on.

Where is the web game market?

Leisurely media director Li that the majority of advertisers are now aware of the enormous potential of internet advertising, almost the mainstream of the core media resources are large enterprises snapped, but even the top Chinese commercial websites, The gap rate of its advertising position is also close to 30%; On the other hand, the effect-oriented web game advertisers, in the brand and target audience mining, because of advertising funds, promotion platform, service mechanism, etc., so that they in the process of network extension, Traditional media platform is not enough to meet the needs of today's market, media and web game advertisers bridge between the balanceThe problem is highlighted, has been caught in a helpless dilemma. "Consolidating the remaining traffic on a large number of well-known websites," he said. The establishment of a huge residual flow pool, through precision directional technology and exquisite creative performance, directly to the depth of the audience, effectively avoid the audience's boredom, achieve accurate and efficient advertising effect, and the actual advertising effect of the payment model can let many small and medium-sized enterprises free from bondage and worry. "

Li Introduction, easy interoperability launched the remaining flow effect advertising platform has been widely recognized advertisers. This new network advertising platform, not only to the media to solve the problem of residual waste, to maximize the value of media resources, but also for web games such as the effect of advertisers to provide quality service platform to achieve low-cost and efficient advertising, and thus effectively improve the web game in the hearts of the audience impression, Create a healthy network environment.

According to market research, there will be more stand-alone games, traditional online game play and form to be ported to the Web page, more and more users of the Web game, the market will be more and more big. Social Network (SNS) media will become a new way of promotion, boutique positioning and segmentation of the market is the inevitable trend in the future.