The game between the platform and the vertical of the business enterprise

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;       today's Business-to-consumer market, Taobao Mall to the platform of the premier, Jingdong Mall, when, excellent and other comprehensive vertical-type enterprise competition is fierce, overall, Taobao mall accounted for more than 40% of the consumer market share, and the vertical type of Jingdong mall accounted for 18%, the gap between the two is very large, which is also the reason for the platform , Beijing East 2010 launched the platform Construction (POP), at present, it has begun to take shape, according to Liu's forecast, 2013 years or so open platform sales will occupy half of the total sales of Jingdong, when, excellence, where the platform of customer-Prudential also carried out in full swing, when even the introduction of a fixed-format platform products Platform can extend the product line on the one hand, break through the enterprise's own logistics, management restrictions, to provide consumers with more choices, increase the site's traffic and conversion rate, on the other hand, the platform of operating costs less than proprietary mode, enterprises need to pay only some of the personnel management costs, warehousing, distribution pressure is small, is a simple, A model of higher profit margins; platform nature of the site, product pricing rights, maintenance rights in the hands of businessmen, in order to achieve sales and profitability, businesses will use a variety of means, including price and competition, price management more simple, platform to achieve profitability than vertical type easier; 38 vertical enterprises into the Taobao Mall to open the flagship store, on the one hand is a fancy Taobao huge web site traffic, on the other hand, the competition can also achieve a total win, in particular, these 38 enterprise products are basically professional, and comprehensive strong jingdong, when, excellence did not enter, This shows that the platform and vertical competition is changing, specialized web sites with the advantage of the platform to the comprehensive category of enterprises launched an attack.

Of course, the platform can bring traffic, product line, sales growth, but the huge increase in orders will also give Jingdong such a platform to bring a lot of adverse effects, jingdong current warehousing, distribution are self-employed, and the self distribution has accounted for its share of about 70%, and the Beijing-East Pop mode is divided into several, including the use of Jingdong warehousing, Distribution, there is only the use of Beijing-East distribution, the two models are different from the proprietary mode, there is a difference with Taobao mall completely rely on the third party model, the East itself logistics pressure is very large, these two models undoubtedly make this situation further deterioration, recently a lot of consumers complained about the long time no shipments, customer service phone can not be connected for a long time, The obvious decline of service quality is one of the crux of the rapid development of the platform. He and Taobao Mall is the difference is that Taobao's original model is completely dependent on a third party, so Taobao vigorously invest in improving logistics is the improvement of its service quality, and Jingdong original mode of service is better, after large-scale expansion of the platform after the quality of service is declining , and in the short term self-employment model is difficult to have large-scale promotion, this difference brings to the consumer's shopping experience self-evident;

Of course, platform is a trend of development, in particular, more and more enterprises net, the self-management mode in the management of the huge risk, high cost, platform is to solve the problem of the medicine, but the platform to bring the quality of the proprietary mode of service is also the enterprise has to focus on thinking and solve the problem, in the game to seek balance, is the platform of the process and service speed synchronization, this is the enterprise fast, sustainable development of the king.