The game industry development difficulties, cloud computing power to break through the road

Today's online gaming market is booming, showing a thriving momentum. In the first quarter of 2013 China's online gaming market reached 18.59 billion yuan, an increase of 21.7%, which allows a large number of developers to the game industry.

The vast "money" also let the game industry more fierce fighting, and the Red Sea market in the process of vigorous development, in order to enhance competitiveness, naturally spawned more demand, such as the lower cost of operation and maintenance resources, stable and reliable and scalable server infrastructure. It can be said that the old-fashioned IDC hosting service has been unable to meet them. and cloud computing because of its large-scale low-cost, high stability, flexible expansion and other advantages just meet the game manufacturers of this demand. Cloud computing vendors, represented by Amazon and Aliyun, have started to provide game operators with a stable, high-speed hosting environment that lowers the cost of investment in the gaming industry.

Accelerate the development of the industry, clever use of cloud computing flexible turn

2013 China online game overall market size is expected to reach 82.06 billion yuan, the growth rate remained at 24% per cent. While the end of the tour still has an obvious advantage, accounting for 69.9%, but the growth of the page tour is very fast, is expected to enter a high-speed growth period.

However, the fast growth of the gaming industry is also facing many bottlenecks. The game has the characteristics of fast updating, high development cost and big risk. According to the industry-funded people, a game from the development, testing to the final market, hardware input needs ranging from 5 million to 30 million, if the network architecture is not fully considered, then in the next beta, public testing and holding large-scale activities, games will face a certain risk of operation. For developers, in the initial can not predict the number of players and the growth rate of the premise, how to allow the game flexibility to support more users at the same time online, the correct assessment of network hardware infrastructure investment, is a very critical problem.

Based on the above game on the IT infrastructure needs, the recent comparison of the fire of the game masters, reversing the Three kingdoms, the Great Hna Home, the island Empire, etc. are beginning to deploy in the cloud. Cloud computing high availability, low-cost, flexible expansion and other characteristics, so that game manufacturers have a stable service support, but also to enable the business to achieve a long-term rapid growth.

This game, for example, runs the game on top of Aliyun's cloud platform and avoids the uncertainty of late player growth by buying a large number of physical servers in the early stages of game operation. The game needs several areas, first in the Ali cloud open several servers. When the player is growing, only a few minutes ahead of the new server can be opened, the user may directly use the custom mirroring function to replicate any newly developed area. Hand tour industry has just arisen, in a large number of entrepreneurial teams emerge, they are in need of a low-cost, rapid distribution, flexible expansion of IT services to reduce the initial cost of start-up costs, and can keep up with the rapid pace of business development, you can say, cloud computing to the springtime.

"Foreign Amazon, domestic Aliyun" or industry standard

The domestic gaming industry is in the early stages of the transformation brought about by cloud computing, while in foreign countries, game developers use cloud services to achieve rapid business growth is very common, do game development with cloud computing almost become the game manufacturer's choice.

The most typical case is Zynga, the world's leading social gaming company. At first, Zynga was not the first company to launch a farm-like game, and Farm town had been available before the launch of Farmville. But farm town after the number of users exceeded 10 million, because it can not quickly upgrade the IT infrastructure, suffered a decline in game speed, user access difficulties and so on. And through the acquisition of Myminilife,zynga launched a farm-class game Farmville, the game's number of users can surpass farm Town to more than 80 million, in part thanks to Zynga's use of Amazon Cloud computing services, its flexible expansion, The feature of the fast upgrade ensures that the number of game users does not decrease the speed of the game, thus affecting the experience of the gamers.

The Galactic Empire, the first game on the App Store's North American bestseller list, is also a beneficiary of Amazon's cloud computing, creating the best results for people to develop and apply.

"2011 began to enter the domestic gaming market, the urgent need for a stable, reliable, cost-effective cloud server, and hope to support our entire Asian market." "Nibiru in charge of the introduction said," then chose the Aliyun, now "Island Empire", "Galactic Empire", "King of the Empire" and other games are operating in the Aliyun server, support million people at the same time online. It provides a stable and efficient basic system resource for the whole game, and also saves a great deal of human operation and maintenance cost. Customer service response speed, encountered in the cloud server anomalies, can respond as soon as possible, and give a solution. Safe, stable, fast response, let us choose Aliyun. “

Summing up the above case, it is not difficult to find some of the common secrets of the cloud-supporting game makers: 1. Cloud computing complete, can quickly carry out the operation of the deployment; 2. The initial capital is tight, greatly saves the cost; 3. User burst growth can be flexible expansion, flexible response; 4. Mature Cloud Computing Service system, 7*24 hour full support.

Nibiru technology whether in foreign countries or domestic have selected the best quality cloud service providers, and as one of the earliest to engage in Apple iOS development team, their choice of cloud services has become a number of game manufacturers vane. It is understood that Nibiru will be in October 24-26th to participate in the domestic exploration of cloud computing Innovation Aliyun Developers Conference (Awdc.aliyun.com), game developers can go to the site to discuss with them how to use cloud computing.

The so-called "all ready, only owed the East Wind", the game industry's fierce fighting so that the game manufacturers do not dare to have the slightest slack, have a solid and reliable backing, and cloud computing has begun to compete in the game industry competition "Dongfeng".