The game industry goes to the crossroads: End of the tour has been old page tour is Hing?

The traditional client-side game, represented by the legend of World of Warcraft, is fading away with millions of people at the same time online. Shanda's recent annual report shows that it Q4 operating income of $172 million in 2012, down 29.6% per cent year-on-year. As a veteran gaming company, Shanda first fell out of the top three of the gaming industry. And rivals ' world-touring income was $173.5 million a year. 2012 Game Market Pattern, Tencent, NetEase, Sohu tour of the top three. Changes are not just the rankings of game companies. After more than 10 years of rapid development, China's end-travel market into the adjustment period. According to the Chinese Game Industry Report 2012, sponsored by China Zhing Games, the actual sales revenue of last year's market was 45.12 billion yuan, an increase of 23%; compared with the average annual growth rate of the 40%~50%, 2012-year end-travel market growth has dropped markedly. Rely on the end of the game, the growth of the weak performance of last year was interpreted as the industry: End products face life cycle problems. This is the game enterprise common face problem, many net swims the giant to start to force the page to travel the domain, solves the end travel weakness present situation. End-Travel market lean players and products "lean" is the end of the market situation. "In China's PC Internet demographic dividend gradually disappearing phase, facing the continuous loss of users, how to rely on products and operations to attract users, become a client game manufacturers need to think about." "Mr. Xu analysis of the industry, the end of the quiet in recent years there are mainly two reasons, the first is that the market is not good products appear." "There is no masterpiece in the country, the introduction of foreign countries, so that the players feel that there is nothing to play." Like "Dream West Tour", "Warcraft" This kind of doing better, the players are already very familiar with, there is no freshness, this time and no new things to stimulate their appearance, they will inevitably lose interest. "The second is the traditional end of the play home is also old, mature players are losing, new players to grow and cultivate, whether players or products, the end of the market is lean, plus more than 10 years of cumulative user base has to a certain extent, its growth naturally slowed." In fact, after 2012 years of collective deposition, 2013 will be a variety of large-scale MMORPG end of the online, including Tencent's "Jian Ling", "Fighting God of War", "Ancient Century", NetEase's "Dragon Sword", swim "savage search God", "Yuan Jian 7", the Perfect world of "laughing proud" and so on, have attracted the attention of the players. On the other hand, the end-travel market pattern has also undergone new changes. Also from the "2012 China Game Industry Report" shows: in the client game revenue composition, the traditional MMORPG class end travel income of 30.78 billion yuan, and leisure end travel income has reached 14.34 billion yuan. In recent years, FPS, RTS and other types of theme of online games, such as Tencent's "League of Heroes" in the end of the market opened a new world, this also diverted away the original belongs to the MMORPG of a large number of users. It cannot be overlooked thatEnd-travel income is still the largest, market share is far ahead of other market segments. "The end of the tour just slowed the growth, not end of the tour decline." Mr Xu said that the 2012 China online gaming Industry Report, which was released by the consultancy, showed that the net income of the year was 51.8 billion, and that the end of the tour accounted for 77.7% of the share. The force page swims or the page swims (the webpage game), the net swims the enterprise to go to the crossroads. In fact, in the Internet industry from the heavy trend of light development, the page tour to its own advantages to the client game step-by-step press. Although MMORPG is still in the mainstream, the boom in light online gaming has created another significant trend. In the face of mobile internet, page tour and other micro-end of the rapid growth of online games, established game companies are also making new adjustments. The rise of the page tour is the industry consensus. Blue Harbor, Grand, giant, swim has launched "Journey to the Road", "Legend", "Journey", "Tianlong eight" of the micro-end version, reduce the player download and enter the cost, but also adapt to the user's fragmentation time. In the fourth quarter of 2012, Tencent's web game accounted for 16.1% of the market share, and in the quarter, it continued to increase investment in the page-running platform, relying on its own flow platform, as well as in product exclusive agency and research and development investment, the market scale further expansion. Easy to view data show that 2012 years of the Four Seasons China page tour Market size overall reached 2.765 billion yuan, of which Tencent, 4399, fun Tour, 360 games, 37WAN and other TOP5 manufacturers occupy 46.4% market share. At present, Tencent, swimming, giants are in the page tour market Gongchenglvede. How much does a page tour make? Facebook has 230 million users per month playing page tours. The domestic game giant Shi Yuzhu also blushes: "The page swims quite makes money." "Public data show that the 2012-year tour of its seventh Avenue total revenue reached 200 million yuan, the monthly income of nearly 70 million yuan." This income is still difficult to compare with the end of the tour, but the potential of the page to attract game enterprises have poured in. Some industry analysts believe that the page tour does eat up the part of the market, but the future trend is the integration of the two end of the client more and more small, the quality of the page is more and more high, the boundaries of both increasingly blurred.