The game industry is facing the policy of high pressure green online games can bring opportunities?

At the recent annual meeting of the Chinese gaming industry, Ko Xiaowei, deputy director of the Press and publication department, said that the press and publication department and other eight ministries will strengthen the supervision and inspection of domestic games in 2008 years, and increase the penalties for not enforcing the system enterprises, the most severe punishment is to inform the Telecommunications Department to stop the network access of the enterprise directly. In addition, Ko Xiaowei pointed out that the government has been concerned about the online game of the obvious gambling, killing and other features of the nature, these will also be sanctioned, hope that the game companies should be self-discipline and awareness, do not take commercial interests as the dominant. It seems that, in the face of the increasingly broad market prospects of online games, operators need to be in the interests, ethics and government policy between the game, find their balance point. Demand led to strong market growth in the Chinese game industry annual meeting, the Royal President Tang June's speech means far-reaching, he said, online games this industry capacity is huge, the entire online gaming industry in the overall expansion stage, the domestic online games industry does not exist competition, Shanda's biggest opponent is grand himself. Indeed, China's online games industry has entered the period of flowering, a group of online games listed companies in the overseas capital recognition, but also greatly led to a number of new entrants footsteps, the entire industry is gradually integrated into the prosperity of the great development of the torrent of culture. According to the statistics of the 2007 China Gaming Industry Report, 2007 China's online game market real sales revenue of 10.57 billion yuan, an increase of 61.5% from 2006, is expected to 2012 China's online game market real sales revenue will reach 26.23 billion yuan, from 2008 to 2012 annual composite growth rate of 19.9%. In addition, under the constant impetus of capital and new products, as of December 2007, the total size of China's online game users has reached 40.17 million, and the number of users of Chinese online games is expected to reach 84.56 million by 2012. Large user groups, high market profits and broad market prospects are the driving force for the rapid development of the entire online gaming industry. The rapid development of the industry behind the capital strength of the promotion, from perfect time and space, Jinshan until the giants of the successful listing, not only for the industry's expansion and development lay the foundation, but also for online games operators to further bigger and stronger to provide a guarantee. Game operators encounter moral challenges with the rapid growth of users of online games and the increase in Internet penetration, online games are becoming one of the main leisure and entertainment methods. However, there are huge social responsibility risks behind the huge economic benefits of the online gaming industry. In recent years, it is because of the lack of social responsibility risk control, resulting in the negative effects of online games continue to reflect, especially for minors, the adsorption capacity of the network game is too strong under the premise of effective supervision tend to do more harm than good. Driven by great interest, a lot of online operators use the loopholes in the policy, in the game embedded such as "gambling system", "Homicide system", "robbery function" and other content, in the community has caused a very bad impact, making online games has long been burdened with a very heavy social costs,In the midst of a rebuke such as "spiritual opium". In a recent meeting of China's gaming industry, the Grand President Tang June appealed to his peers: "For the long-term development of their own, do not touch the bottom line of business ethics." This not only affects the industry, but also affects its own products. I hope that industrial development, including enterprises are orderly development. From the industry's point of view, should be self-discipline. "It is in line with this point of departure, the online games to prevent addiction penalties for the introduction of the intention to the Chinese online games industry to create a better space for development." However, only by "plugging" can not fundamentally solve the problems of China's online games industry, the state in the introduction of a series of policies at the same time, the net operator's profiteering seems to be being tortured by social morality. On the balance of profit and morality, online operators should consider the distance between profit and social responsibility, and find out the balance between them. After all, more health, educational significance of the online games is the mainstream of the future, online operators of the ethical behavior of the industry's development has a benign role in the promotion of individual enterprises can benefit from the benign development of this industry. The opportunity brought by the green net games times according to Ko Xiaowei, deputy director of the Press and Publication department, the Press and publication department is more concerned with the concept of green and healthy games than defeating foreign games. 2008 Chinese Network game will be original and green as the focus, by the green Olympic Games, speed up the pace of green online games. Ko Xiaowei said: "To fundamentally change the current network game marginalization of the situation, so that it becomes an important part of China's mainstream culture, it is necessary to consciously improve the realm of industry, improve the social trust of industry." In terms of products, we must adapt to the needs of society, vigorously develop and promote green online games. "In this era of green harmony, we have to admit that the authorities to the online games such expectations is the fundamental way to solve the problem." Indeed, only in this way can the rapid development of the online game to say goodbye to the "spirit of opium" accusation, to continue to develop healthy situation. After years of "Wanwusangzhi" accusations, China's online games industry should take a positive attitude and action to assume the social responsibility, and vigorously organize and develop more with our cultural characteristics, active theme, content health and lively plot of the game products, for the majority of young people play games to provide reference standards, Also gives the public opinion to the network game supervision provides the example. In addition, although the game to indulge in the system to a certain extent can reduce the attraction of online games to young people, to achieve a certain force effect. But the frustration is, in the anti-addiction system officially on the line, the network over the various forms of cracking methods to make its effectiveness greatly compromised. Learn from foreign experience, as soon as possible to formulate the Chinese game classification system, some specific level of the game in China to limit the promotion of China's online games industry benign development is also a positive exploration. In short, online games Enterprises Mo Repeat the mistakes of Internet cafes, from the profit and social responsibility to find a balance, so as to better win the government, capital and user identification, promote the whole industry faster, healthierDevelopment.