The game is very important to millet

Absrtact: The day before yesterday, Re/code founder Dr. Mo Walt Mossberg interviewed the Millet co-founder Lin. The latter were obviously somewhat unprepared, and when Dr Mo asked sharply what millet thought of Samsung and Apple, he tried to cope with the official rhetoric of the domestic media

The day before yesterday, Re/code founder "Dr. Mo" Walt Mossberg interviewed the Millet co-founder Lin. The latter was obviously somewhat unprepared, and when Dr Mo asked sharply what millet thought of Samsung and Apple, he tried to speed it up with official rhetoric about the domestic media, but Dr. Mo kept questioning the "questioning style".

And also in the day before yesterday, to accept the domestic media Tencent Technology interview, Lin is much more comfortable. He talked about the Ericsson lawsuit, said the impact has been reduced to zero, but also talked about Millet is considering setting up factories in India; Finally, Lin also talked about the future direction of the Millet Mutual entertainment, he said that millet at present in the direction of mutual entertainment and games, is the user payment link to get through, so that the user inadvertently can play all up, buy equipment is also easier. As for why not like to do a mobile phone, TV like to do a game host, Lin said:

"We think that the game host business in the smart TV, smart phones are getting stronger, user demand will not be the future growth." ”

How important the game is to millet

The story of "making money by service rather than hardware", millet has been talking for a long time. But for now, hardware revenues still dominate.

Three months ago, millet and Beauty announced the announcement of strategic cooperation, "Millet technology" 2013 revenue for 26.583 billion yuan (according to Lei in early 2014, including tax for 31.6 billion yuan), net profit of 347 million yuan. And the beginning of 2015 New Year lei in micro-blog announced the Millet Technology 2014 tax revenue reached 74.3 billion yuan. The net profit is likely to be around 1 billion yuan in the proportion of 2013 net profit to revenue.

Different from millet, millet technology is only one of millet's companies, mainly responsible for hardware sales. What about the MIUI part? According to the Millet MIUI team before the 36 Krypton revealed information, MIUI three stores in October 2014 about the monthly water is about 100 million yuan, six months ago is 30 million yuan. According to this figure, 2014 MIUI revenue may be between 6 to 800 million. Don't forget that these revenues have to be split with developers, Hong Feng said that 2014 years ago 10 months of Millet has provided developers with more than 364 million of the split. You can estimate the net profit on this basis.

Of course, this is only a very rough estimate, the specific number we do not know, but the hardware revenue for millet undoubtedly contributed to the vast majority of profits. and millet in 2015 is bound to let investors and the market see "Millet rely on service to earn money" is reliable, so MIUI three stores this year's profit pressure is still very large.

So what is the easiest to make money in Internet services? Game.

So we see millet last year to invest in Jinshan's game company West Hill Habitat; So we saw the end of last year millet Mutual entertainment and investment game developers Tianma time and space; so we see the millet with its strong communication power microblogging, forum and other channels to support the work of Tianma space-time works, "The Miracle of the People" So we see Lei, who is chairman of the tens of billions of dollar company, said on Weibo:

National Miracle Mu these days too busy playing less, just two turn. The brothers of the Wonder Nine district add me. Ha]

The game host business is not worth doing

Last month, Newzoo, a game research agency, reported that the total sales in the global gaming market in 2015 were expected to reach $91.95 billion trillion. Among them, the global mobile game revenue will reach 30.3 billion U.S. dollars, will surpass the host game sales for the first time-26.4 billion dollars. Hosts and PCs are certainly the best places to have a heavy gaming experience, but as mobile devices develop the market share of mobile gaming will gradually rise.

The day before yesterday, the world's most influential game maker, who insisted on not touching the phone game in the past 8 years, also finally announced the joint DeNA into the market. The proud game host and the game developer, the Hundred years old enterprise Nintendo, finally still cannot resist the people to play the game the change of habit.

These are global situations. China alone, because of policy reasons, the Xbox such a host has just knocked open China's door for half a year, and PS4 version of the country has been delayed. In the Chinese game market, the host game is usually a very heavy game player, and the number is much less than PC players.

Do non-heavy players also want to play games with their family in front of the TV?

Then you have the Millet box and the TV. The game is not enough fun, you can also project the game on Millet 4 to play on TV. At present, the millet has TV, TV box, mobile phone, tablet and handle, the combination of several products has been enough to meet the majority of millet users of the game needs. For the living room entertainment scene, Millet still think the content is more important.

Take a chestnut, although Millet and Android game host Ouya have cooperated, but mainly want to move the content of the game millet equipment, the last investment Ouya is Alibaba.