The game of TV crowd

Absrtact: Despite the bottleneck, the TV station is trying to explore the game of television. Recently, the first financial television broadcast a new column "Create Guest Planet", and hit the first stall of the public-class television program slogan, Sogou CEO Wang Xiaoquan and other people as guests

Despite the bottlenecks, the TV station is trying to explore the "TV crowd" play.

Recently, the first financial television broadcast a new column "Create Guest Planet", and hit the first stall of the public-class television program slogan, Sogou CEO Wang Xiaoquan and other people as guests participate in the production.

"Creators of the Planet," producer Ju Chen told the 21st century Economic reporter, the current program has recorded four, broadcast two, one months, 12 projects have successfully raised 500,000 yuan, the model is all in kind.

It is understood that "create guest planet" behind the program has a site with the same name, founded only 1 months, independent operation, currently with the first financial television is the exclusive partnership. Its model is to show the project through the television, attract traffic, and then investors through the television screen two-dimensional code scanning and other ways to enter the platform to complete investment.

Ju Chen Introduction, for television stations, the form of the program by the previous one-way transmission into interactive elements, the internet thinking to break the boundaries between the audience and users, for the public platform, it means that a new flow of the portal; for the public-funded projects, not only to complete the financing of the public, but also through the television media to increase exposure, And in the future will also introduce TV shopping and other ways to provide sales channels. The creation of a guest planet to create a network of people to raise the ecology.

At present, television programs still rely on advertising revenue, and the public is the same as other platforms Commission system. But Ju Chen said that with the maturity of the program, the future platform will also consult with the television station to negotiate a new pattern of interest distribution.

The game of TV crowd

2011, Ju Chen made a file of "Angel Love who" entrepreneurial program, and tried to get through the line under the formation of O2O ecology, but for a variety of reasons did not realize. With the emergence of the concept of domestic public, he once again thought of the combination of television. At present, Ju Chen is mainly responsible for the production of the program, Huan Crystal Feather as a creator of the planet on the platform of the CEO responsible for the site operations, he has been involved in the first Shanghai to create a public website. It is understood that the first financial television station did not invest in the site, but do not rule out future equity cooperation.

and other public-funded sites only to do different platforms, "creator Planet" as a product attached to the public platform, through the television program product form to drive traffic and trading. The program serves as the front entrance, the platform as the back-end support.

Ju Chen said that the operating team of the platform for the creation of the planet is responsible for finding the project and then providing it to the program group, which will delineate the final items according to the needs of the television. He said that at present in the initial stage, the project is basically limited to intelligent hardware, design products within the scope of the future may be extended to software, games, cultural public goods.

Ju Chen admits that, like most of the other websites, finding projects remains the biggest problem. But to control the quality of the project, the model of creating a guest planet is stricter. Huan's operations team is responsible for the first screening of the project, and the program team will send reporters to the project and the team to conduct a second round of investigation. This, he says, is also the full use of media resources.

At present, the creators of the planet to choose more than a relatively mature project. Ju Chen said that the project will be selected to have made the first generation of products or demo projects, because to balance the TV program and the public website brand, if the selected project team can not make products, the program brand will be affected. The 12 projects that have been recorded have not been financed at a level of tens of thousands of yuan.

It is understood that "create guest Planet" changed the "Angel Love who" mode. Ju Chen said that before the program is entrepreneurs face Angel investment, the latter has its own strict evaluation system, the public is difficult to participate in, the program is boring. And the key in the "public", so "create a guest Planet" changed the previous evaluation system. Wang Xiaoquan and other people as guests, on the one hand, as a professional to evaluate the project, to provide recommendations, on the other hand, on behalf of the public to the project and team questions (the Director will collect relevant issues), to achieve face-to-face interaction, this is a pure Internet platform can not be achieved.

Ju Chen also said that the introduction of Wang Xiaoquan and other judges, but also for the future of the project to introduce investment preparation resources, because the judges themselves are involved in some projects investment. According to the current program flow design, there is a link for the judges and on-site audience for real-time investment, there is a small aircraft project, Wang Xiaoquan one-time investment of more than 10,000 yuan, to obtain 10 products in kind return.

According to the rules, the project in the field after the first round of the public, you can also through the creation of the planet platform for follow-up 6 weeks. If the public fails, the money will be returned to investors who have already invested.

Build the network platform to raise the ecology

As a TV program, the function of "creator Planet" is not only to attract traffic. Ju Chen expressed the hope that this product will provide more value-added services for participating in the public-funded projects.

According to his introduction, the program group will send a professional team, provide video advertising to participate in the project to shoot and production, completely free, and the team can use the video as a free advertising, but also through the Director Training project team to teach them how to tell stories to better spread; In addition, the TV station will choose the Star Project, For the network, the media, outdoor and television three-dimensional promotion.

The plan for the creation of the planet is the future from the horizontal and vertical two dimensions of development, horizontal is the expansion of the project category, while the vertical is to provide public funding outside the service. Public networking CEO Sun Hongsheng before the 21st century Economic report reporter interviewed said, and foreign public platform only as information intermediary, the domestic platform are more do more heavy, and even extended to the project hatch, help the project team to integrate resources.

And as the support of the public platform, create a guest planet in addition to responsible for the search for projects, but also responsible for the disbursement of funds and project progress tracking. Huan Crystal Plume, said that the current funds of the Trusteeship model similar to the electricity quotient, the investor's money through Alipay first into the account of the planet, and then according to the project progress in batches issued. On the question of capital security, he said, this kind of questioning is generally targeted at the stock, the kind of public financing in essence similar to the electricity business, once the project finally failed, the platform side will be the amount of money returned to investors.

In addition to the project introduction of the current television program, in order to solve the investor's right to know, the creator Planet adds social elements to the site, interacts with investors, investors and investors, and requires the project to set up a timeline and report the progress of the project in real time.

According to Ju Chen, the program will be in Ningxia satellite TV, the first financial and Hong Kong, China, Taiwan, Singapore and other channels and regions to broadcast, not only for the existing projects to achieve the public and promote, but also to attract more projects into the public-raised platform. He said the next recorded program would appear in the US Silicon Valley project. (Edit Lu Aifang Sin Yunwei)