The game returns to nature ten years to grind a sword

BEIJING, March 19, from the beginning of the beginning of this year, the concept of return to the essence of the game began to become the focus of the industry's hot discussion. In the January 2011 China Games Industry Annual meeting and the subsequent 17173 games and other occasions, the participation of the industry bosses have made comments on this. The Perfect World Interactive Entertainment President Zhouqi is clear that "swims the product needs to return to the essence".

As a new cultural industry, online gaming has undergone a very rapid development in the past ten years. However, behind the prosperity, many online gaming manufacturers speculative mentality, many products began to appear homogeneity and low quality of the ills, in order to earn fast money and the birth of fast-food online games can not meet the needs of the market, manufacturers are also difficult to seek benefits from the shallow net. Shape the fine, return to the essence, gradually become a common understanding of the online games industry.

The game returns to nature ten years to grind a sword

At the beginning of the year, the perfect world Zhouqi in the speech of the game industry annual meeting, mentioned recently on-line American Games "Star Wars: The Old Republic", compared to the recent domestic several games to be strong temporarily weak PCU, "The Old Republic" to as high as 60 U.S. dollars, the first week on line sales breakthrough This makes many manufacturers envy of the performance from the BioWare lasted five years of meticulous building. From the "Old Republic" released into the research and development phase of the news, to the game in Europe and the United States fully online five years time, almost equivalent to many domestic online games life cycle twice times. The importance of the quality of the domestic online games is a short-lived important reason. A good game does not have to imitate the import of the operation of the operating system and copy set, but must be prohibited from the test of the players, some games have not been rigorous testing on the manufacturers can not wait to push on the front, once encountered a bug, plug, it means the end of life. Zhouqi said: "Chinese games return to the essence of the game, the introduction of real fun products, can really let China's gaming industry has a long lasting vitality and competitiveness." "From this, the game manufacturer to take the fine strategy, needs from impetuous to the steadfast precipitation, returns to the essence, is a game can in the market ups and downs foothold Foundation."

Deepen cultural connotation waking not all

The market can see the net, most of the plot thin. Some bad low quality game in order to let the player upgrade PK to buy props as soon as possible, the task set monotonous. While the upgrade is easy, the game loses most of its entertainment.

The country has defined the online games industry as the main force to promote the cultural development in the new industries, and the task pattern from the online games is the perfect carrier for the new generation to inherit culture. China's 5,000 years of cultural accumulation is the biggest advantage of domestic online games. Many fairy tales and rich literary works can be the support of a great background network game. The classic works not only have the ready-made story background and the tortuous plot, but also is full of rich Chinese history culture. Many manufacturers are also aware of this, recently, martial arts theme again into hot spots, martial arts master Jin Yong's works are frequently adapted for online games, last year, the Perfect World released the "Day of the Dragon Slaughter", "laughing and Proud" and "Dream of God carved heroes" are carefully polished. The adaptation of the classic martial arts works, is a perfect strategy of the world, but also for the entire online gaming industry to lead the new route opened.

Global cultural Collision Hundred Chuanhui class

Domestic independent research and development products exist homogeneity phenomenon, on the one hand is impetuous psychological cause the game lacks elaborate, another reason lies in the lack of talent and technology. In recent years, the domestic large-scale online game manufacturers in the intensification of talent cultivation, but also through overseas acquisitions to enhance the technology and talent reserves, through the acquisition of Overseas studios, absorbing foreign technical experience, the first to more accurately and conveniently into the local market, and secondly, this is the introduction of foreign talent strength of a method. Close contact with local and foreign technicians is also the process of learning from each other and making up for their own defects. At present, there are manufacturers and overseas cooperative Research and development games, the perfect world is about to launch the "Holy Warrior Star" will be the Japanese Sega and set the British society will be responsible for the game content and form of the supervision of the work, the original author Kurumada is the United States will also join the development, the whole guide This will become the first time the domestic online game manufacturers to obtain the right to adapt foreign masterpieces and jointly developed online games. In his report this year, Premier Wen Jiabao also mentioned that cultural development should "deepen the external cultural exchange and promote the mutual reference of Chinese and foreign cultures", and the above practices of the online games manufacturers coincide with the proposal of Premier Wen, which will certainly play a positive role in accelerating the global cultural exchange and enhancing the innovative ability of online

Online games companies in the development of a product, will want their game to be enduring. However, the vicious competition in the domestic market makes the original online games increasingly in the assembly line of the production model reduced, these are undoubtedly for us to give a hint of fast-food Network games will be eliminated, only to win the players, win the market the fun game, is the market real winners. (Beijing, the IT channel)