The game will tend to fine, the game music industry gap further widening

"It's hard, maybe it's hard work harder!" "When it comes to the status of the Chinese game music industry," said Shen Zhenyu, CEO of Fei Yu.

BEIJING, January 23 (Xinhua Zhu Shungo) With the in-depth development and segmentation of the game industry, only occupy the whole game industry chain a small part of the game music outsourcing business is gradually becoming mature and professional. Reporters on the game music industry in the current situation and other issues on the Fei Yu Music CEO Shen Zhenyu interviewed.

Shen Zhenyu 2005 graduated from the Central China Normal University Conservatory of Music Composition major, in addition to the band writing songs, the 30 young man's biggest hobby is playing games. After graduation into the perfect world and other games company responsible for audio production work, and then their own pioneering the music of Fei Yu. This small studio from the beginning 2, 3 people to now nearly 50 companies, and at the same time in Shanghai, Beijing, Guangzhou, Chengdu set up a branch. Fei Yu Music has now for nearly 2000 games to provide music outsourcing services, well-known card game "Three Kingdoms Kill" in the three characters "voice" and the lines is the masterpiece of the music.

"Block for me!" "My husband, the body matters!" He is good, I am also good! "," The Three Kingdoms kill "the dubbing especially some female dubbing once has been a large number of otaku fans, many players want to see small Joe, Shangxiang and other sound excellent uncover. Talk about dubbing business, Shen Zhenyu Introduction, the game dubbing the current industry mainly has two kinds of models. The first is the network matching, that is, the voice of the company received a list, issued on the internet to pick up the work of the sound of their own recordings at home, recorded to do some simple late clips to the customer. The second is the shed with, that is, dubbing company received business, with their own team of sound excellent or invited to run the Shed sound excellent, in a professional studio environment, equipped with professional dubbing director guidance, and finally finished recording.

The first model is relatively inexpensive compared to the two modes, as the recording process lacks a professional recording environment and guidance, and the customer is unable to communicate during the recording process. The second cost is higher, but the quality is generally higher. Shen Zhenyu said, "Fei Yu Music from its inception has been to adhere to the use of the second model of the shed, such as" Three Kingdoms kill ol "This work is to use the shed to make. We have a fixed team of dubbing teams of nearly 150 people, to ensure the quality of production and the richness of the voice. ”

Shen Zhenyu that the current domestic game industry overall trend upward. Hand tour industry after 2014 years of blowout, 2015 is expected to gradually enter the shuffle stage. In 2014, with the prosperity of the hand tour, the game music market has also been rapid development and expansion, but this phase of the product quality is good and bad, the development mentality of quick success, and the consumer market is basically fast food consumption, leading to not enough products appear. The future with the game industry shuffle, the game will tend to fine, game music this ancillary industry is bound to usher in the fittest, the gap between the industries will be further widened. Only quality, service, brand all-round development to obtain quality customer orders and sustainable development.