The gaming industry is experiencing a time when the king of content is transformed from a channel to a king

A new IP utilization program is affecting the mobile gaming market, and the value of PC client games is being reopened, a move that may appeal to the return of old players, but because of the change in game play, it poses a certain risk to the eventual operation.

A person in the industry to Tencent Technology revealed that the tour will join hands with Daewoo development of the "Chinese Paladin" Hand Tour version, or will be in Wednesday later to swim in 2015 new product launch announced.

If the news is true, this is the industry's latest use of "Paladin" IP (intellectual Property) research and development of the hand tour. At present, Tencent got the "Chinese Paladin" IP mobile game Network adaptation rights, it has launched a card-type hand Tour "Chinese Paladin", while another RPG hand tour is testing, the hand tour has the first generation of the Chinese Paladin game adaptation rights, launched a stand-alone 3D plate "new Paladin".

A "Chinese paladin" Hand Tour research and development project team leader told Tencent technology, in 2013-2014, Daewoo had with a number of game developers IP licensing negotiations. Because of its IP in the market does have influence, and Daewoo itself has long been operating, so the "paladin" IP still has the value of development.

However, because Daewoo hope that the "Chinese Paladin" version and the various categories of the game individually authorized to sell, so they saw the current market emerging from a number of "Paladin" IP game. "This should be the greatest interest to Daewoo, at least to allow it to survive." said the person in charge.

Tour relevant responsible person told Tencent technology, in the "Yuan Jian", the tour will be the exclusive agent in mainland China to issue Daewoo Classic series of the latest works "Chinese Paladin Six." In order to operate this high quality IP, swim in 2014 years or even set up a new subsidiary of the Tour Le Dynamic responsible for the release and operation.

Although the tour version of the "Chinese Paladin" Hand Tour has not landed in the market, but from its hand-launched version of "Tianlong Eight" can see the value of the classic end-trip IP. Swimming Joint CEO Chen Deven that its IP will help hand Tour "Tianlong eight 3D" to achieve better results. Data show that the last two months after the release of the total amount of water over 65 million U.S. dollars. This result was only Lilith's "Legend of the Sword" and Tencent's daily products can do.

In fact, up to now, "Tianlong eight" is one of the most lucrative games IP. Even after eight years of operation, Chen Deven is still expected to contribute to the company's objective revenue and profits over the next few years.

For the Chinese gaming market, it is not uncommon for PC-side trips that have accumulated a lot of popularity and benefits from excellent IP. With the expansion of the hand tour market, the competition between the major manufacturers intensified, such games are again aroused concern.

Iris Advisory monitoring data show that 2014 in the IP Game Top30 category distribution, the game IP adaptation of the hand travel accounted for the most, up to 23.3%. The high heat of IP has raised the threshold of the game industry, and the gaming industry is experiencing the transition from channel to King to content.

But while the Giants are crowding into the market, consumers are not necessarily paying for memories.

55 points from the second half of 2012 onwards, there are classic game IP landing mobile end. "Legend" first to "Jag handed down" as the identity of the landing Android platform, the test day download 180,000. At the same time, the user's demand forced the royal to temporarily add new clothes to solve the normal experience of the game. Then, "Stone Age" and other classic end-travel IP has landed mobile end.

But the simple "change of skin", or rough game design, quickly reduced the player's expected value. Some insiders said that some of the classic games online mobile end, although almost all caused the first day of hot scenes, but often public testing soon after the loss of users. Although there are many reasons for this phenomenon, improper use of IP is one of the main reasons.

In addition, there is also the use of existing novel literary works IP, the latter has been changed to the end of the tour. Game developers say that it is only because of the evolution of technology that in the present can be changed into a hand tour. This kind of game usually has many characters, as well as the complete story structure and the value, is easier to change to the new game.

However, due to the initial stage of adaptation, some game companies have not been able to understand the needs of users, so that they can only extend the end of some of the characteristics of the tour, or even only the name, and the development team is part of the reorganization. From the user experience and play to see a new game, which greatly hurt the user's expectations, but also shortened the game's life cycle.

Therefore, the transfer to the hands of the end of the tour company, the large fan group of IP to help users to import, but the use of IP to think the most appropriate play, and do a good job of long-term management, otherwise the final product can only be less income, short life.

The dilemma of development "in the end of the tour, MMORPG (large multiplayer online role-playing game) is a major type of game, but the hand-travel market is lack of such a heavy game success stories." The owner told Tencent Technology, at the beginning of research and development, all team members studied the successful hand tour in the market, and the user carried out a lot of research.

With the PC end through the mouse, keyboard and display a variety of peripherals, the phone is usually only a touch screen. This means that the large to functional play system, small to the location of the UI button, need to be constantly iterative adjustment to meet the user's different characteristics of the terminal equipment use.

has developed the "God Carved" and "Magic Baby" hand tour of the perfect world-related responsible person said that the two games to transplant the hands of the most critical is how to understand the user's operating habits and use of the scene, the user has been playing from a few hours to a time a few minutes later, The location is also transferred from a fixed computer seat to any network place.

PC game IP often exist for a long time, and the mobile game users include but not limited to that batch of PC game users, so how to cause the feelings of PC users, but also to arouse the interest of existing users, the game development team to solve the problem is equally important.

In addition, Chen Yuyu, the parent of Le Tease Games, told Tencent Technology, because the characteristics of mobile phones have a position advantage and more conducive to light entertainment, so unless there is a differentiated scene, otherwise it is difficult to transfer the end of the PC to the user and user community host.

Potential direction with the increasing physical performance of smartphones, as well as the improvement of network quality, the development path of mobile games is more and more overlapping with the trajectory of the end-trip. Users have an updated demand for the types of games they can host on their phones and their themes.

Chen Yuyu said that before PC users in the mobile phone to experience the game scene may be to accept the integration of PC games, more and more PC games, especially the end of the tour, will use the previous PC brand to do a relevance of the mobile game, so that the original PC game translation to mobile games.

The transition to the hand tour has become an important development direction of the end-travel company. Analysys International data show that in the third quarter of 2014, China's end-travel market overall scale fell 1% year-on-year, this is the first time in the domestic end of the industry negative growth.

Tencent since 2013 to start the layout of the tour, became the first to occupy the field of the end of the company, then the end of the tour giants have also expressed the determination to transition. Industry analysts said that NetEase, swimming, grand, perfect several end of the company's growth depends on the pace of the hand to promote the time and effect, hand travel to promote the delay of the end of the enterprise will even appear negative growth.

The perfect world related person said, such "transplant" usually has three advantages, namely the user has already accumulated, the technology has the prototype may draw lessons, the fine arts material may refine the reuse. To improve the efficiency of research and development, shorten the entire research and development cycle, conducive to enterprises in the fierce hand travel market participation in competition.

There are news that the launch of the "Perfect World", "The Fairy", "laughing and proud" and other Perfect world of Archosaur entertainment will be in 2015 to transform the Hand tour research and development, and launched a PC-level hand tour. However, up to the present perfect world has not revealed that its classic end-travel IP will be used for hand tour.

The best way to make a rapid transition in a short time is to use its existing resources. These classic end of life cycle long, user loyalty is high, will be the end of IP "transplant" to the hands of a number of companies to quickly open up the market shortcut. However, it is worth noting that the life cycle of hand travel is relatively short, how to avoid becoming cannon fodder is the end of the Giants must go to the new threshold.

Iris Advisory monitoring data show that 2014 in the IP Game Top30 category distribution, the game IP adaptation of the hand travel accounted for the most, up to 23.3%. The high heat of IP has raised the threshold of the game industry, and the gaming industry is experiencing the transition from channel to King to content.