The garment industry should be good at using e-commerce to comb industry chain

Source: Internet
Author: User
Keywords nbsp e-commerce apparel industry Non-mainstream

A year ago, the vice president of Alibaba in the 2009 China Apparel Industry Summit to publish a long speech, but summed up as a sentence is "apparel industry to be good at using E-commerce comb industry chain." Over the past year, Eric Research data show that the 2009 China Apparel Network Shopping market volume reached 30.87 billion yuan, an increase of 81.5%. China's mainland-run apparel online shopping companies are on the thousands.

Expanding the consumer population

2010 may be just another year for us, and for the group, it is the beginning of a gradual growth of mainstream consumption by the Non-mainstream consumer. The group now has a group of people from the campus into the community, and their predecessors after 85, most have become the force of society. This 20~25岁 class, the purchase of Non-mainstream products may initially be the game's point card-from then on, they have been e-commerce consumer users. Now, the Non-mainstream crowd is already a regular product of mainstream products, electronic products and apparel is their main e-commerce platform for trading goods.

As the mainstream crowd, also has the purchase of Non-mainstream products of the potential market, from the shopping pole, musical instruments, old records and other Non-mainstream products began, gradually over to buy mainstream products through E-commerce, is what we now see-everyone began to focus on the network and consumption of goods related to the basic necessities. Why is it inevitable that mainstream people buy mainstream products? It's not that the buying habits of the mainstream are going to change, but that after a few years, the non-mainstream crowd will grow into the mainstream. Young people have become accustomed to buying clothes and other products on the Internet, but their spending power is not enough, but as incomes rise, they will be the main consumers of the future mainstream products on the network.

Optimize the wholesale channel

At present, the most mainstream domestic trade wholesale has two forms: one is to enter thousands or even tens of thousands of wholesale market, China large and small wholesale market inside the largest clothing wholesale market, the second is to find agents throughout the country to join.

At the beginning of 2008, China's famous clothing wholesale market, Hangzhou, Zhejiang Four Seasons Green clothing market 4,000 stalls as a whole moved to Alibaba. This is done to control costs, and second, to facilitate the wholesalers. Today, in addition to individual businesses, traditional brands need to be online. The well-known brand, the choice of E-commerce is due to the general trend, and the choice of independent shop is due to "brand demand" and "business management" double superposition. and entrepreneurial brand, such as Taobao sellers grow to a certain extent, will find their ability to obtain users are restricted, in order to better development of the choice of independent shop. In any case, in the face of remote orders, the apparel industry in the logistics of E-commerce has an advantage: clothing as a small wholesale, each batch also do not move containers, volume is not so large, can be achieved through the postal service.

Grab a special product

If in the past, if the street fashion wear clothes, then the salesperson will tell customers now popular wear this dress, I sold 500 pieces. But now the clothing salesperson will not say so, because today most consumers pursue personalized, most do not want to hit the shirt, most want out of print. Consumers are willing to pay a certain premium for personalization, but the consumer's personalized demand for traditional retail is unwilling to do, because the longer the product line, the greater the loss.

Pregnant women's fashion, Non-mainstream People's t-shirts, oversized women's shoes underwear, baby clothes and so on, we can think of a lot of special personalized products, but most suppliers will reject such orders.

Personalized, customized to bring small quantities, but small batch is not scary, because consumers are willing to pay a certain premium for personalized, whether domestic or foreign trade, this is the situation of E-commerce. This is beneficial to the textile industry and the apparel industry, just need to consider how to use E-commerce to expand new markets, to find and master their own new channels.

Take a fan as an example, during the World Cup, he needs his favorite team jerseys, flags, team marks and even sports shirts. But now it is difficult to buy in the physical stores, the network is also the retail of small vendors mainly. At present, in addition to Shanghai Shenhua Sports entertainment Supplies online, to build their own E-commerce platform, this market is still blank. So, what about the next European Cup?

To know today's e-commerce for the apparel industry, the advantages of the industry chain is also the most critical point, is "both internal and external repair, the size of all", regardless of the market internal and external, or bulk large and small. Affected by the financial crisis, garment enterprises face the plight of customer reduction and profit reduction, so the use of E-commerce to develop customers, reduce intermediate links, shorten the supply chain, reduce costs is last year, clothing enterprises to deal with the crisis an effective means, but also the current major apparel enterprises need most.

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