The general operation explains the rich and capricious

"Sadie Network News" 300 million yuan to participate in the song China Wired increase, 84.96 million yuan investment in the field of radio and television industry software development and system integration supplier Cable Shell Digital 11.8% of the equity, 400 million yuan to buy a popular 28.72% of the equity, the recent total cost of nearly 800 million yuan investment action fully explain what is called money self-willed. In the three investment initiatives disclosed by the Hundred-Vision company, it is possible that the channel and content should be able to help the hundred-Vision network to realize its new positioning of Internet media Group, and to build "the first entrance of China's Internet TV" from the channels and contents to the integration strategy and tactics.

In fact, from the hundred-vision to increase the popularity of the network, thus winning more than 80% of the big stakes, but also can see the popular network is the task of the General Committee. We know that Internet television has become one of the core business of the future of the vision. To this end, the company was originally placed under the business of video IPTV, the internet television (OTT) business separate out, the formation of the Internet television business group.

This business group will consist of two people: one is the original in the OTT related to the people, the other is a popular network of people, including UI design, large data systems, product personnel, etc., they will form a new team, the platform is built to solve the problem of content product generation. Then the different contents of the packaging, operations, and timely analysis of user behavior, portrait, the user tag classification, and responsible for the development of related applications.

Internet TV Business group will be content as the core, to the docking channels. Not only have their own content, but also to integrate the content of third parties. It can be imagined that the future of the OTT business will be more intersection with the popular network and the popular "video" open platform, thus highlighting the power of the "Internet" mode of the Hundred vision.

It is clear that the vision of the Internet ecosystem and its future business layout is basically consistent with BAT's. Its intention to build the Internet is already retired, in the millet, music, the ecological system has not yet been established, imperfect now, after the reorganization of the hundred-vision will undoubtedly be the fourth level of competition for the Internet is a player with the strength.

In this layout, the popular net as the whole Internet ecological chain is a very important component, in addition to directly benefiting from the listed companies in the network video, mobile video and internet television channels and platforms on the overall advantages, but also in the plate procurement, advertising sales, video cloud platform recommendations and bandwidth input on the formation of business cooperation with the listed companies, Reduce costs, enhance profitability, become the Internet to create the four-pole "vanguard."

A wonderful flower in the video world has realized Q4 profit

Late last year, the popular launch of the "video number", the first network video industry in the real sense of the open platform business model precedent. In the choice of open Platform Innovation mode, hundred-vision and popular network can be said to coincide. Although the popular network in 2012 pioneered the Internet video Network fusion mode, but to become a new generation of video business model of the benchmark, it must be integrated into the network to the depth of development, which is the reason for its implementation of the video open platform.

Obviously, openness is the kingly way. Professional people must be made professional. The popular good is the Internet product technology and operation, traditional media is good at production content. The popular open platform is to build a new media ecology with the traditional media. If we say, three years ago the popular network integration strategy is the integration of SMG and popular strategy, today's open platform strategy is a large network, large newspaper network, is a big strategy of integration, is a higher level, pay more attention to the strategy of media ecology.

If the 2014 losses were the darkness before the dawn of restructuring, the fourth quarter of 2014 was greeted by the dawn of the sunrise. Popular network in the fourth quarter of 2014 began to achieve a single quarter profit, mobile business single month income breakthrough tens of millions. In December, a single month income of 48.51 million, profit 14.2 million yuan. And these pleasant profit figures, only the integration of the first quarterly results after the transformation, but only the beginning, only to represent the foreseeable future. This future, it is also to meet the needs of the transformation of the hundred-vision. A know-it-all to the popular realization of absolute holding, will undoubtedly further increase the popularity of the investment, popular is becoming the hundred-Vision development and transformation on the road sniper and the vanguard. And two companies focus on integration, the bright spot is the integration of private enterprises and state-owned enterprises, television and the integration of the Internet, this integration opened the imagination of the two space.

In the face of the difficult and the difference in the popularity of the taste of the Hundred-vision

Currently, the mobile end of video viewing content is second only to the PC side, the mobile end will be the focus. On this basis, the content operation is the key to the differentiated competition of Internet video enterprises.

Popular network to achieve the content of the strategic goal of differentiation, the implementation of open platform strategy, the traditional media quality content and user needs, through the popular network open platform to connect. The diversity strategy of the popular network is creating a winning situation for users, content providers and advertisers, which is in line with its development planning and transition needs.

In fact, the mastery of differentiation is also the most popular part of the 2014. To a number of high explosive, high growth of space video project to drive the entire popular network project to promote, this is the popular network in the field of video innovation, so in the same years of smashing money, the popular net is hit the most understand. This is why in the fourth quarter of 2014, the popular lead achieved a single quarter of 8-digit profit.

BAT blew up the industry and said goodbye to the burning money.

In the June 2014, the popular snare chiuchow the popular strategy as "the counterattack of the new media in the radio and television department". From this perspective, the popular network route and the traditional network video big bat has been carrying out the "golden Stick" strategy is completely different. The popular network is more accurate positioning of the targeted investment. Along with the traditional television official business strategy, popular in the previous stage has begun and SMG to achieve cooperation. More strong inherited the traditional radio and television official advantage. This is different from the operation of BAT's online video platform.

Popular Network CEO Lo Jiangchun said that the future of the network video industry is the TV system and bat between the duel. He has said that, after experiencing product competition and capital integration two early stage, video industry has now entered the whole industry chain competition, the core competitiveness has also turned to the whole industry chain innovation and integration. The huge development of the internet makes every company can't wait to share a piece of the Internet battlefield, but it is more imitation, it is to burn money, but now it is time to say goodbye to the burning money.

Lo Jiangchun does not agree with the current widespread practice of burning money to attract traffic to the Internet video industry. "Burning money to buy copyrights makes video sites more like TV stations." "In the eyes of the Lo Jiangchun, burning money to buy large production to attract the audience again to sell advertisers, this is simply done the porter's work," This is unhealthy practice, and does not really reflect the Internet open, innovative spirit. ”

Only good content can keep users. Lo Jiangchun revealed that the popular network, in addition to owning the Oriental TV series copyright content, will also introduce more "TV standard" of homemade content. The future popular network will not be limited to the client, Web end, mobile end, such as a single platform, but will be committed to become a content service media. The boundaries between the platforms will gradually become hours, a seamless link, a unified export of the entire platform will appear, content and advertising marketing can flow on the ecological chain. This has undoubtedly provided a strong support for the transition to the Internet.

Concluding remarks: Today, the traditional media, represented by SMG, is streaming the internet video industry with the new media. Traditional media set the official more strong, more targeted, users need to understand more in-depth, more accurate user positioning video industry experience, the Internet video led to a new development path. At the same time, the radio and television genes and the internet gene of the hundred-vision, and a new, different from the bat-type pure Internet of the domestic Internet, the four-pole, has emerged.