The general process of network marketing planning

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network Marketing Planning is a very logical work, not the network marketing staff or business owners patted the head can be thought out. There are a lot of work to be done. Network marketing planning should be from the overall perspective, the overall arrangement. The following is the author of the general process of planning, to share with you.

First: To establish the purpose of network marketing planning.

The aim is a general description of the goal of network marketing planning. The goal is not clear, the whole planning will not be discussed. This can be a solution to a problem on one side of the enterprise, for example:

Through network channels to expand the company's channels to increase sales. Build a brand through the network or promote brand awareness. Enterprise Development and growth, the original network marketing plan needs to make adjustments.

Second: The development of Network marketing plan.

Here is the network marketing planning process planning, the network marketing planning process to subdivide. Planning process. The process is divided into four phases: the preparation phase, the investigation phase, the programme design phase, and the programme implementation phase.

Budget the planned funds.

Effect forecast. In the development of network marketing planning book, it is necessary to predict the possible effects of the network Marketing planning scheme after implementation. The effect can be divided into: direct economic effect and indirect economic effect.

Third: Market research and forecasting.

When the network marketing plan is approved by the company or the leadership approval. We can proceed to the market survey according to the proposal. Concrete can start from the following aspects: The network market itself research, new product research, pricing research, advertising research, distribution channel research, promotional strategies and methods of research. Of course, the market research and forecast also according to the Enterprise Network marketing planning purposes to determine. For enterprises to solve the problem, through careful investigation, collection, collation, analysis, to make relevant reports and forecasts. The purpose of the market research is to analyze the market environment and find the market opportunity on the basis of the investigation.

Four: Write the network marketing plan.

In fact, the writing Network marketing planning program is throughout the process. When the company put forward the purpose of planning and enterprise problems, often planners in the heart of the beginning of a variety of methods and strategies. At this point should be thought of the methods and strategies written to, through the network market research constantly on the plan to Revise and supplement.

Five: The implementation of Network marketing planning scheme.

After the approval of the enterprise-related personnel, after the final finalization of the planning program that becomes the guiding program of network marketing activities, after refinement into the company at different stages of efforts to target and action plan, guiding the enterprise's entire network marketing activities.

Sixth: Effect Assessment

After the scheme is implemented, the effect should be tracked and evaluated. Network marketing activities are easier to track and evaluate than traditional activities, and to record all kinds of assessment data as the basis of effect evaluation. The next network marketing planning to provide effective data.

Original link: http://www.pandecheng.com/2010/06/emarketing-planning-process/