The generation and the non-generational battle: getting the right people to do the right thing

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Double 11 has passed, the performance of all the electric companies are on the table, 14 whether to continue to choose the power of the business generation operation has become a headache for many enterprises. It happens again to the end of 14, whether to continue to choose micro-BO operation also let many enterprises upset. There are a lot of companies have been looking at the thinking: "On behalf of the operation of the good?" Do you want to select a representative operation?

Once a well-known brand to recover the microblog of the operating services changed from operation, this is called the importance of social marketing. A well-known brands want to choose the Operation service, encountered a lot of heavyweight friends of the bitter medicine advice. Yes, these are reality, not jokes. The question of "generation" and "generation" has never ceased to be discussed, and the future will certainly not stop. In fact, the "generation" has since ancient times, but this kind of controversy in the information high-speed development of the Internet era will become particularly much. Electric business generation operation, micro-BO generation operation, micro-trust on behalf of the operation ... In fact, there is no such thing as the so-called "generation and generation". And the "generation" is the right person to do the right thing.

To say the current support and opposition views.

Support Party: 1, the industry development is too rapid, party A for the industry is not professional, 2, the industry professional degree is high, the market talent is scarce, and the ability is uneven.

Counter-party: 1, Party B does not understand the product, 2, this generation of operation industry exaggerated serious, 3, party B's professional degree is high enough, 4, party B's sense of responsibility is weak.

This is just a few examples, so that the next generation and not all fall into the knot. Yes, but also met the argument "on behalf of operations if you can do well, why not make their own brands?" This sentence, certainly nailed a lot of companies want to find the idea of operation. Sadly, this sentence is almost a lap, can face or terminate any of the "generation" and "no generation" controversy. The development of society is actually a process of co-ordination. A worker who is not a brick is going to be a real estate businessman. Real estate traders don't have to go back and experience bricks.

In fact, "generation" and "non-generation" is the most fundamental social development too fast, and caused by the scarcity of related professionals. The scarcity of their own circumstances, and those with certain strengths of the very few people gathered together, thus forming a "generation" team. In fact, this debate is also the enterprise aware of the social and even the industry to flourish, so as to do a "generation and non-generation" thinking. Whether it is generation, or not, all need to look at the situation calmly and carefully consider whether willing to go to a new field.

First of all, as party a needs: 1, for the "generation" of this service enough to understand. Because only party A's understanding of the service, will not puny, so that and on behalf of the operators will gradually set goals. Only in this way, to give appropriate authority and resources, 2, for the "generation" service providers of professional and strength to understand. Any industry is too hot, will certainly be associated with a mixed bag, which is also the most basic social facts. So this time the most need of calm, sober look at the service. Expectations too high, low expectations are not conducive to the perfect combination of cooperation.

As party B, summed up the fact that a bar. True, with a mission to advance.

Weibo marketing has been developed for more than 4 years, which is the best case to do? Here is not mentioning Durex, exactly like sawdust. But the 2013 summer Coca-Cola nickname Bottle case, we should be very familiar with and stunning. How many people, to collect a bottle of Coca-Cola for this? or to get a bottle of a nickname of a drink after the relish. Coca-Cola nickname Bottle case is also the 2013 Effie Award for the highest award. This is the Golden Peng far team on behalf of the operation of the fruit. Coca Cola nickname Bottle won the highest award, is certainly the outcome of the people and the timing. But the close collaboration between Coca-Cola and the old Gold team is one of the most critical nodes. Since it is a match, there is more than one key to success in this case. 1. The popularity of Coca-Cola Enterprises. The small city of the border town brand can also? 2, the old Gold team in the social service of the pulse. What happens when you change a team? 3, in recent years the network development is bursting to produce the familiar network nickname. If the nickname is not ripe, do you smile? 4, the current social media is highly mature. Twitter has fewer users, or no Twitter. can have so much influence?

2013 is the year of Super TV, so what is the best selling in Super TV? Not millet, not music, but cool. Cool Open in the double "11" has sold more than 56,000 TV sets, creating a new Guinness World Record. Yes, this is also the result of "generation". Skyworth is responsible for the product, the new seven days responsible for operation. The most important thing is: 13, millet, music and cool to open a number of intelligent television Conference has completely put the concept of intelligent television, fully adjusted the user's appetite. Just millet, and music to see the current generation are not keep up. Therefore, cool Open professional division of employment after the double 11 to create smart TV sales of the best results. The success of cool, also certainly more than these points. 1, cool Open is Skyworth and Ali cooperation products, belong to the combination of soft and hard. 2, the new seven-day team in the electrical appliance business and solid operating experience and a strong operating team. 3, the formation of a dual-11 focus, so that the user before and after half a month most of the shopping behavior produced in a day.

The so-called "generation" and "non-generation" just let the right person do the things that match. Qualcomm processor, sharp TFT screen, scud battery, Bo Tong Bluetooth module, and finally became a millet mobile phone. Do not be righteous and verbal resistance, nor rave about throwing money to ask the data. All the purchase, in fact, are "generation" behavior. Need a key with a piece of iron to grind it? Find a roadside store with a key. This is the act of "generation".

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