The German electric business channel last year increased 150% customer price doubled

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion power Network news, January 23, a few days ago, the female CEO of Fang Jianhua in an interview with billion Bang Power network revealed that 2012, the German E-commerce channel growth of 150% per cent year-on-year, customer unit prices also increased by 75%.

Fang Jianhua said that 2012 the entire domestic women's online shopping market still has a growth of about 50%, on the one hand, in women's category brand consumption atmosphere than in previous years more concentrated, on the other hand, the 2012, including the annual marketing campaign for the entire women's clothing has also played a certain role in driving.

However, Fang Jianhua also revealed that 2012 after the end of the day cat double, Taobao, Beijing-East double 12 activities, the overall market demand for online shopping downturn, customer purchase conversion rate compared to two or three quarters have a certain decline.

The decline in consumer demand after the big boost has also revealed to some extent the weakness of domestic demand caused by this year's economic environment, and the cooling of the electricity business investment Market has sent the entire electric trader a cold winter signal in 2012.

Still, Fang Jianhua said he is relatively optimistic about the market situation, on the one hand, the existing brand in the market position is relatively stable, on the other hand, traditional brands, traditional retailers are also strongly rebound to the Internet, crazy net. Therefore, he appears in the first to second quarter of 2013, the electric business market will achieve a rapid recovery.