The Giant Shi Yuzhu's pioneering work: does not follow the common sense to make the card but creates the rule

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The Giant Shi Yuzhu's pioneering work: does not follow the common sense to make the card but creates the rule

April 21, 2006, Shi Yuzhu said "the journey" the public test on the first day the number of people up to 200,000. "Journey" is always for the online gaming industry to create a lot of accidents, in the industry's query sound and the player's applause, the public test only 8 months of domestic 2D online games, created the 2006 Chinese online games myth. In November 11, 2006 to break the "legend" to maintain 4 years of the same type of online games the highest at the same time the record, December 23 more breakthrough 750,000 mark, once again to refresh their own record creation. March 23, 2007, "Journey" at the same time the highest online breakthrough 860,000, far ahead of similar online games, become China's most popular online games.

By virtue of its "free game" model of good performance, won the "2006-2007 Annual Chinese Internet market Innovation Business Model" award, become the only one to win the award of the online business.

For the "journey" after the trend of the reasons, Shi Yuzhu summed up to break the rules, continuous innovation.

Shi Yuzhu said:

My characteristic is not according to the common sense card, according to own thinking to do.

This may come from the Shi Yuzhu after the first failure to climb Everest after a life and death robbery after the Epiphany.

When I came down, I felt that I was dead, and I did pick up a life. Later there is nothing to scruple, this life is a white pick, so suddenly people put on a special open, so come back to all the management, marketing, there is no rules, the past all the rules and regulations have been broken, how practical how to come.

He said he never cared about the industry rules. But at the same time, he said:

I do not despise the rules, but I am thinking of the rules, creating rules.

I have done many industries before, I feel that the online games industry is the most conservative thinking, the most not good at innovation industry, but the entertainment industry should not be so ah, we have made innovation, this is a push for the industry. We will learn from the lessons of the Giants and stick to their own path.

Shi Yuzhu declared openly:

The success of the journey is a product success, some experts commented that "journey" is "spoiler", presumably because we do not follow the rules. We do not care about the form, as long as the players like, happy, their request is legitimate and reasonable, we will try to provide.

Shi Yuzhu as a gamer experience, so that he is more than a number of other practitioners five or six years or even seven or eight years of the company's boss also understand the network game, better grasp the player's needs. The Shi Yuzhu with rich business experience and deep grasp of player mentality has become the subversive of the rule. In the Shi Yuzhu view, although the online games industry has the rapid growth, but because the industry is younger, is a "not too many capital accumulation, at the same time the mentality impetuous, but loves the conservative" field.

Now for every popular online game in the world, we have a special team to study it, study its bright spots, and study its flaws. We think the industry is too prescriptive.

For Shi Yuzhu, the rationality of the industry rules is connected with the industrial development stage.

When more and more people take the mobile communication way to realize the communication, the fixed line for the King era of the industry rules must be eliminated, online games is the truth.

Shi Yuzhu said, its research and development personnel basically from other net swims the manufacturer, to the so-called etiquette very understanding. He asked the research and development personnel to obey the national laws and regulations, under the premise, must abandon the rule of etiquette.