The Giants are looking for a hands-on tour.

Guide: With the last year, the capital players in succession, the concept of hand tour began to cool down quickly, the first hand tour companies can also Rob boutique IP, increase market investment to maintain market share, a lot of two or three-line tour companies can only be caught in a situation of barely maintained.

The game engine is becoming the next major battleground for Giants.

With last year's capital players in succession, the concept of hand tour began to cool down quickly, the first-hand tour companies can also Rob boutique IP, increase market investment to maintain market share, a lot of two or three-line tour companies can only be caught in a barely maintained situation. In this case, many game companies began to look at the game engine market.

After our visit to the vast number of hand tour company found in the homogenization of products, the rapid increase in channel costs today, many game companies have been betting on the game engine development, we understand the key information include:

1, touch-control CEO Chenhao told us that the current domestic market 70% of the game using Cocos Engine, 80% of the highest revenue game is the use of cocos development, while in Japan, the income list of the leading products in 30%-40% for Cocos Development. Currently, 36 products have been listed on the micro-trust platform, and 53% of them are developed with Cocos engines.

2, the game engine business has become a touch of the core business, is the basis of touch control is also a complement to the game business, currently in touch games more than hundred people in the team engaged in the development of the game engine.

3, touch-controlled large-scale investment in the hands of the engine behavior is not accidental, perfect, NetEase, Blue Harbor and other companies have invested a lot of manpower and resources for the development of hand-travel engine. But the companies ' research and development in engines is more low-key than touch.

4, in addition to the Cocos engine, another by the domestic hand travel company A large number of use is unity engine. Alibaba has contacted the company, according to people familiar with the matter, and the two sides will be able to co-operate in the form of capital operations or technical cooperation, but more details are not yet known.

5, Tencent early in 2013 on the game engine area of the layout, Tencent has invested in the game engine developer Epic as a strategic investor 2 years ago, although Tencent has no say in epic operations, but its emphasis on the game engine has been known to the outside world.

Why does the engine become the focus of game company competition? With this problem, we get the following answers through a lot of visits:

1, if the game product is a city one of the gains and losses, then the game engine determines the battlefield overall victory or defeat. In the case of touch, the company is trying to promote the Cocos engine, not just because the "fisherman" uses the engine, but more importantly, once the Cocos becomes the industry standard, touch will become a standard-setting, which is more tempting than the success of a single product.

2, the game engine is easier to attract capital market eyeball, with the past 1 years of hand tour in the capital market cooling, the concept of a single game product has been unable to attract capital attention, and game engine as a relatively unfamiliar concept in the capital market, more speculation space.

3, hand Tour Although the current growth is weak, but in the long run will undoubtedly be a big market, but because the market is too much hype leading to a serious overdraft in the future, and the downturn is the best time for the Giants secretly layout, so for those who hold a large amount of cash flow of the Giants, Now the layout game engine is discriminating's business.

Conclusion

Citigroup analysts have asserted that in the hottest days of capital markets, China has a large number of hot money began to flood the field of hand, but as the plate winners began to cash in, the concept of hand-swim began to weaken. But it is only during the downturn that it will produce more new business models and explorations.

From the giants of the large number of layout of the move on the engine can be seen, hand tour of the arrival of winter on the one hand led to a survival crisis, but on the other hand, the cash flow of the company began to Low-cost way to rob people to rob the site.