The Giants have dabbled in Internet infrastructure services, where grassroots entrepreneurs are on the road

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Like capital markets, those giants are strong enough to grow through long-term primitive accumulation, and in the Internet these giants are simply completing their primitive accumulation at a faster rate. Even though these giants have always shown themselves to be so righteous in public, and continue to express themselves to make a big contribution to the industry, and in fact they have made a lot of contributions; but what they are doing is really just as simple as they say they are, and I think their ultimate goal is for their own core interests.

In the domestic Internet environment, we always hear a story about the Internet, that is, entrepreneurs face investors, always can not avoid two problems, one is your project how to be the giant to see the other one is to be seen after how to do. Indeed, this is a real problem for us to face, of course, the explanations for these two problems have been well done, at least we have a clue.

What I'm talking about here is the Internet Basic service that I usually talk about on the server and the Web platform to build things like this. These things were done by small vendors and some grassroots entrepreneurs, and almost no giant internet company has ever been involved in this. Perhaps with the rapid development of the Internet, the market demand in this field is more and more, and the Giants see the traditional service providers earn a full pot of gold, began to leak their pursuit of profit nature.

Here I talk about the server market and the construction of the market these basic services, with the many years of speculation in the cloud computing and large data concepts, many internet giant companies are starting to launch their own cloud services. Personally I am the first use of the cloud services is Sina and grand, and then is Ali also mixed in, as for Baidu those basically directly supply the trust in the application of Baidu platform. and Aliyun by virtue of their own electric quotient gene, can be said that in this field is a well-deserved national first, perhaps this is the fate, because the global cloud services first is also the same as the electronic Business Internet company Amazon. And the nature of Tencent will not stop, we can know that Tencent is a big business, regardless of the internet that little corner has to be crowded together, and it has its own vast number of ordinary users and through the acquisition of Sing company to obtain a large number of webmaster resources, these capital all let it have reason to do a good. The involvement of these giants is certainly good for the average user, because the more competitive prices are likely to be lower, after all, competition makes it less likely that prices will rise. For the simplest example, Tencent Cloud did not push hard, the Aliyun Hong Kong cloud Server is more than the same configuration server, several times, and now Tencent Cloud in each platform to promote the time, Aliyun immediately the corresponding price down 87%.

To say that the platform to build, the micro-letter has been a lot of businesses as a product and service to promote their own tools, many people say that micro-letters should be a social tool, it is not possible to have much success on the electrical business, but I think we do not need to discuss this issue. Micro-letter just hot, the Third-party service providers began to do all kinds of efforts for the enterprise to build a mobile platform with micro-letter interoperability, popular is the micro-letter building station, is actually a mobile phone-side site. And behind Tencent's own launch of Tencent Wind chimes, and then use their own cloud services to gather a group with their very intimate service providers to provide services. Such action so that the previous service providers are worried, because after all, Tencent has provided these services, users will certainly be more willing to choose Tencent itself. Therefore, many service providers began to regret their choice, it can be said that the success of micro-letter and these people are a great relationship.

See the above two most common basic services by the Internet giant infiltration, is not our grassroots there is no way out? Obviously not, this is the same as we do the site, although the giant may do great, but we still have the opportunity, so in the domestic Internet, in addition to very few giant website, there are tens of thousands of small sites , and some of them are doing well. Why do we have a chance for grassroots entrepreneurs to have access to basic Internet services? And listen to me for a few reasons in one by one.

First, there has always been a stronger adversary than his own, and the giant's involvement is only a few more formidable rivals. The grassroots entrepreneurs that we do these services cannot be the leader in this industry, which can be said to have never been, and later difficult. But we can still share the cake which belongs to us. For example, in the server space market, 80% of the market share is occupied by a service provider within 20%, and it used to be, and now the internet giants have been mixed up, and it's impossible for these giant companies to have all the markets, because even if they do it perfectly, it's impossible for everyone to like it, And they didn't do it perfectly.

Second, the rapid standardization of the platform to build tools and methods have always existed, but also did not achieve absolute advantage. Many grassroots entrepreneurs see the introduction of Tencent wind chimes such self-service building products are very worried, but I think otherwise. You can think of the internet giant companies do not launch the cloud services, in the domestic market is not a lot of similar products, but previously on the PC side, such as the star of the station, but in the past some of the personalized service provider is not alive well. So these changes do not change the fate of grassroots entrepreneurs, there was a market, there are still markets.

Third, grassroots entrepreneurs more flexible, can meet the user's personalized needs. These internet giants provide these services only as part of their entire ecology, and in this respect everything must be subordinated to their overall strategy, which limits their freedom to play. And grassroots entrepreneurs can change flexibly. such as Tencent's products are very stable, but the personalization is not strong enough, may give this enterprise is such a structure, to another enterprise or such, and more enterprises need is different, this is the same as our personal consumer goods is the same truth.

Four, regional advantage, can give full play to local service advantage. The giant company's products may give ordinary users more trust, are also very standard, and in some local cities they are usually agents, and these agents are often no longer technical support or business than we are grassroots entrepreneurs, and we rooted in the place has its own unique geographical advantages, So we can get our own share of the place.

In the Internet's basic services sector, although more and more giants are starting to dabble in it and are still evolving, many entrepreneurs feel terrible because they are mutually exclusive with Giants. But it seems to me that our grassroots entrepreneurs should not be mutually exclusive with giants, and that we cannot confront Giants. What we need to do is to see the situation, make full use of their favorable factors, take the opportunity to develop and expand their own, and the market on the matter of their own only need to avoid the advantages and disadvantages is enough!

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