The girl and her bunny

Sometimes, a product or a brand spokesperson does not have to be a glamorous star, for example, it can also be a rabbit. The premise, of course, is that the rabbit has an influence that the average star doesn't have. Now there's a comic bunny named Bunny who's been treated like that.　　Yes, that is, when you chat with MSN or QQ from the expression of the pick out, throw to the other side of the old rabbit on the wall. Both Motorola and Hewlett-Packard believe that this one-face rabbit can narrow the distance between them and young users. Whether it's hitting a wall, a brick or a cold sweat, tutu's expression is the most accurate way to convey the young man's mental state, and the tacit understanding between it and young people based on instant messaging can overshadow any star.　　And the birth of this rabbit, is also originated from the animation department of the University of Communication students Wangmao of their own life state description.　　Now, at the same time as changing the habits of Internet users, this only inadvertently sketched the rabbit also changed the Wangmao of their own life track. At the end of July 2006, when the net name or the Wang Liyuan Rabbit in the blog on their own future feel very confused: why their own paintings can not always award. Suffering from stomach pain, she sketched a rabbit, later named "Rabbit"-because of the relationship between appearance, coupled with timid and gentle character, she was said to be like a rabbit. At that time, she was the students of the animation department of the University of Communication, in many graphic design companies to earn living part-time.　　On the blog she recorded her most wanted to do 10 things, the first thing is "replace the bad more than a year mobile phone."　　She could not have imagined that the tiny handful of rabbits, a souvenir of a stomachache, would become the first virtual spokesperson for Motorola, the mobile phone giant, in a year's time, holding a mobile phone like Jay Chou in billboards and buses in major cities. November 2006, with a simple sketch of the Rabbit as the protagonist, with a short life philosophy of "Rabbit" series of comics to participate in the "Love Girls" magazine sponsored "Flash girls" animation contest. At that time, the editor recalls, "Tutu certainly did not enter the final round of the rematch, or I will not forget." "In the series of entries, the lower right corner of the department is still her name Wang Liyuan."　　Anime game without any gains, "lazy boring depressed nerves I finally decided to do Flash", the final result is the rabbit dynamic expression. As her blog became more popular, she gave her a pen called Wangmao, inspired by the correspondence between the earthly branches and the zodiac in the annals of Chinese Traditional Zodiac. In a very short period of time, QQ and MSN is covered with the exaggerated expression of rabbit, young people are fascinated by this action funny occasionally cute rabbit. Ms. Gu, who works for a German company, said that since she had rabbit, she was too lazy to type, but instead threw a rabbit-like expression over her MSN friend. "Animation is more expressive than words, and tutu is popular all over the company," he said. And many foreign friends like this rabbit.　　"she said. That's it, bunny.became the "Expression King" for 2007 years. Wangmao's blog day hits 40,000, with a lot of loyal followers. Netizens began to know that Wangmao, who was still in college, was 170cm tall and Sagittarius. The 2007-year altar hosted by the Great Banner Network on China's influence ceremony, Rabbit beat the Monkey and onion first-class opponents won the "annual Best Entertainment Image Award", wearing jeans is still a face green Wangmao issued the acceptance speech, said: "I am very casual image but let my life has made a great change." "The girl who wears flat shoes and likes to face the sky is not a typical Sagittarius," she said. As a child she wanted to be a writer, believed that there was a UFO in the world, and the most wanted place was a psychiatric hospital. "If I go to the subway, I will remember the smell in the subway, how many chairs, the feeling of hand on the armrest, the feeling of the subway when it starts ... Because you enjoy meditation, the more you feel about the things around you, the more vivid your imagination is. "she said.　　Her perception of life also made tutu closer to the heart. 2007, Motorola launched the function of emphasis on the Internet Q8, in the choice of spokesmen, the Q8 mobile phone advertising Wu A glimpse of the rabbit. "We want to find an image that is popular both on the web and in reality," he said. "she said. Many stars miss the ad because they are not thriving on the internet. Rabbit weren't is not controversial, not only because it is "very young, the personality is very fond of playing" These characteristics and mobile phone positioning, but also because at that time, "responsible for advertising Motorola and Ogilvy team like Bunny." "The cooperation with companies like Motorola has really started to move to commercialization, and Wangmao Q8 a whole set of mobile-phone bunnies to earn millions of dollars," he said. Motorola is happy with the ads: "The animation is very expressive."　　"Q8 sales are good, even the manual is surfing the internet, Rabbit Skinner with Motorola advertising promotion throughout the region have a reputation." The company that sees the great glamour and commercial value of rabbit also has HP. At the end of last year, Hewlett-Packard launched "My Computer and my stage" youth marketing strategy in Beijing, and Wangmao and her tutu were invited to attend as "Young Leaders".　　Tutu's success made Wangmao start to attend many business events like a star, and had a chance to dine with celebrities such as the director Tsui Hark. Wangmao's teacher, the University of communication, animation College teacher Shiyanping is worried: "Her success came too quickly, and more than 20-year-old young people can easily find in the interests of north." Plus the Chinese animation industry continues to slump, if there is no follow-up creativity, the rabbit can only be ' one-time '. "In the eyes of Shiyanping, Wangmao is an excessively introverted student with a head full of strange ideas, looking at what is different from others." This is her valuable place, the rabbit image who can imitate, but this way of thinking only her own. Let Xue teacher memories of the most profound is a job layout down, all the papers handed, only Wangmao a person to make aRing painting. Now he is a little helpless when he speaks of love, although he lives upstairs and downstairs, she has less chance to see her: "She is too busy to work, often fly, graduation thesis have no time to do." "Shiyanping that Tutu has not had much of an advantage over the rest of the image-Wangmao's team is only her and her mother, and there is a mature team behind the other images, and now she is tired of too much work, which lowers her former most valuable creativity." To go farther, Tutu should return to her network and find a firm and powerful company to bring Rabbit into the formal business market.　　But Tutu is a very good textbook for the whole Chinese animation industry in its infancy-the success of this inadvertent creation has no precedent. Wangmao himself now also use QQ and MSN, but do not use their own expression, because "should not always intoxicated in their own works, should learn more other people's strengths and strengths." "Now I don't know how much the rabbit is worth, but at least when the rest of the seniors are at the job fair, she's already getting rich and famous for the cartoon," she said. Cartoon receptacle, a famous American animation company, also found her and wanted her to play more professionally and creatively.　　She began as a trapeze, frequent to Hong Kong training, feeling and the mainland is not the same working environment; When asked about plans for the future, Wangmao, who took a more than 10-year brush, always thought that Tutu was just a rabbit with a little fun, and she told us: "Life is an irresistible advance." If miracles do not happen, then create one. ”