The glamor of digital domain

China's four major Internet portals, they are Sina (sina.com.cn), NetEase (163.com), Tencent (qq.com), Sohu (sohu.com), the domain name of the four major portals in fact Represented the current domain name of the three major industry schools, that is, Sina and Sohu representatives of the English creative school, represented by Tencent Jane Faction, as well as digital school represented by Netease.

In fact, the domain name of Netease, there is a such a legend, Ding Lei (Netease founder and CEO) founded in June 1997 Netease company, but has not found a suitable English domain name until 9 One night of the month, Ding Lei get up, the brain suddenly flashed an Emmanuel: Why not use the number as the site's domain name? Associated with the Chinese at that time 163 dial-up access to the Internet, he decided to use 163.com, then through the whois lookup found that the domain name has not yet been registered, so prompt decision to register 163.com, taking into account the company may also have other brands, He also breath and registered 126.com and 188.com, today, 163,126,188 has become a well-known Internet brand, the corresponding domain name has priceless.

Another reason that digital domain names have a unique advantage in China is that almost every Chinese learns from numbers and is familiar with numbers. In addition, the pronunciation of numbers can have many homophones. For example, "8" means "hair", "1" means "want", "7" means "go", "eat" and "5" means "I "," Play "," 2 "for" love "and so on. There are also many applications in this area, such as the domain name 520.cn (meaning: I love you), 235.com domain name 235.com (meaning: love me) and so on.

58 recently launched in the United States Nasdaq website has a very easy to remember digital domain name 58.com, when Yao Jinbo (58 city president and CEO) spent hundreds of thousands of dollars to buy the domain name from abroad, fancy It is easy to remember, and read catchy. Well-known domain name service portal name network is also a bad name for the first recorded in English domain name, and later the company spent heavily on the acquisition and activation of the short digital domain name 22.cn, has been in use so far, now in the domain name circle of domestic people, people mention To 22 think of a name network, so another big advantage of digital domain name is easy to remember, easy to spread. Due to the limited number of short, well-written digital domain names, the value of such domain names is also very large.