The glasses electric trader moves frequently the innovation you, at home tries to wear the controversy

has been in the electricity merchants on the surface of the glasses of the electricity business frequently, can get glasses network innovation, recently provided the "home Test" service attracted a lot of controversy.

According to the introduction, can get glasses network "at home try to wear" service is actually an exotic goods. It is based on the American glasses website Warby Parker model for the prototype, so that users can choose 5 pairs of glasses on the site, first try to wear and then choose whether to buy. In this process, users not only need to pay the price of a frame as a guarantee, after the transaction is completed can also be given a pair of lenses presented on its website.

In the industry's view, the model is novel and unique, but the sale does have a real jitters.

At present, can get glasses net "at home try to wear" service in addition to 199 yuan of protection, no more protection measures, once the user received five frames do not return, this expenditure will be fully borne by the net. "If the return rate is higher than 15%, the net may only be a loss to earn a yell." Insiders point out.

According to the network at home to try to wear the project responsible person revealed that from January on line began to the present, in the network to participate in the service total of more than 6,000 users. Especially since February 10, after the upgrade of the service through multi-channel publicity, the number of participants increased by 200%.

But for the return rate, the person in charge is not talking. The network can be launched to promote the network of mirror services, the cost of the network can also be able to bear. ”

However, the network of internal staff has a different view, in the test on more than 6,000 people, more than 1500 single has not returned, which means that the return rate of up to 25%.

In addition, the glasses industry in the past has been known for profiteering, and the appearance of the spectacle of electric manufacturers undoubtedly killed a engagement. For example, a pair of glasses 199 yuan not only package frame costs, but also lenses, manpower, logistics, promotion and other costs, so calculated, the single turnover margin is very transparent.

And in the logistics, can get glasses network has not built the logistics system, all shipments are with the current Express company cooperation. In this service, the delivery and automatic door-to-door pick-up is a bright spot, if the logistics link in the deviation, the customer is likely to have access to the services questioned. And if the courier company lost or appeared goods discrepancies, this problem will also give the services available to create pressure.

Obviously, if the network can not overcome the above problems, try to wear at home may be a concept of burning money.