The globalization trend of search engine investment

Lead: U.S. investment Web site Seekingalpha Thursday, said that the next decade in the overseas search market there are a lot of opportunities, and the search engine investment will show a global trend. Beijing residents in search of local restaurants recommended, for Baidu and Google search results, they more trust which one?

The following is an overview of the article:

Google won a "search war" a few years ago, grabbing most of its market share, with most rivals abandoning their search business and concentrating on other internet businesses, with the exception of a handful of professional websites. In addition to search giant Google, Yahoo, Iac/interactivecorp (its own ask.com), AOL and InfoSpace in the search market performance can only be said in general.

At the same time, with the help of Bing, a relatively young search product, Microsoft has demonstrated in practice that new strategies and mass marketing campaigns can get a slice of the Google-led search market. But the chances of searching the market over the next decade may come from overseas. To help track this changing investment trend, the U.S. independent research website Tickerspy.com recently launched a "search engine index," (Search Engine Stocks index).

Google has been defeated by Baidu in the Chinese market due to the challenges of government regulation. Baidu's outstanding performance over the past five years and its nearly $50 billion trillion market capitalisation have concentrated on China's search market opportunities, especially in the context of China's growing internet penetration rate. As the Russian search giant Yandex a successful IPO last month (IPO), a rethink of the search engine market could be the focus of investors ' attention.

While Google is still the world's largest search engine by market share, local companies are doing better than Google to meet the needs of their target users, so opportunities may continue to emerge. This trend is likely to be further enhanced as the "local" search concept tends to become mainstream. For example, when residents in Beijing search for a local restaurant recommendation, which one do they trust for Baidu and Google search results?

In addition, some market participants may also be able to change the business model of the search market for crude oil. The development of retail and tourism search has focused on this, and this trend may extend to other markets. With the development of the search market changes, the search engine index will certainly make corresponding adjustments.