The glory and dream of entrepreneurs in a crisis is the best medicine for the winter.

In recent days, the word "crisis" haunts the global economy, the financial crisis, the subprime mortgage crisis, the financial turmoil, the financial tsunami, many cold words to the people of the business community shudder, television, newspapers and periodicals, the Internet and other media have frequently reported to the International Rescue, But the economic authorities believe that its positive significance may only be in the psychological level, the face of the cold, a lot of weak cold resistance enterprises have been bankrupt, most enterprises in the unrest and confusion in order to find the best way to winter, for many of the industry celebrities are also on the show, have appeared in the media to guide The preparation, so the face of the cold economic climate, how entrepreneurs should be cold and warm, survive in the cold winter?

Today, I saw the video of the "2008 Annual meeting of Chinese business leaders" hosted by China Entrepreneur Magazine on December 6. Because Ma Yun last year predicted "winter" is coming, yesterday, Ma Yun again predicted that the crisis will be in two or three years to blow everyone, but with the crisis, the opportunity will also be formed, excellent enterprises in adversity can still develop. The so-called crisis is the pain of the globalization of human society into the Commercial society, and the challenge that the globalization of business society must face. The Chinese government has already taken the first step, and Ma Yun calls on entrepreneurs to come forward and play the entrepreneurial spirit, dreams and values, and to act together to deal with the crisis.

As we all know, such as "Poly de, east to Shun, Tian de Quan, Yue Sheng," These hundred years old shop not only experienced the economic crisis, but also experienced the war crisis and the Cultural Revolution of the struggle crisis. Why these enterprises can stand for hundreds of years does not fall, plainly rely on three words of responsibility, and this is precisely the current lack of society. I remember watching a TV play, the name is not very clear now. Talking about is a selling characteristics of stewed hawkers, because they love to cook, they want to the characteristics of the delicious to promote the whole of China's dream. He from the first street, to later have a stable customer base, opened the store, of course, in fact, there are a variety of crisis events. But because insist on his original dream, the protagonist will be his own family characteristics of halogen boiled into a national chain of business story. From this story we can the former people do business is directed to the hundred years or even longer foundation under the hard work, adhere to their dreams, never give up and finally realize their dreams.

And now, with the entry of the capital market, many entrepreneurs lack this sense of responsibility, just for the money to fund the listing, to obtain short-term personal interests, not to mention the social returns and the lives of employees. It won't be discovered in the past, at least. This so-called crisis, is the human society enters the business Society the pain of globalization, the human society must enter the commercial society, moves towards the globalization, has to face this kind of challenge. "The past globalization is the United States, the United States to its own values, financial concepts, all of their own through all the means passed to the world, and because of the information age and the Internet, such a system can no longer exist." It is also a statement that America's previous values and financial outlook are an irresponsible attitude towards life. Now it is unlikely that you will be able to pay for the United States through the hands of others, and that this time around the world has had different losses, and this is just the beginning of the restructuring of the global economy.

After all, "economic fluctuations have a certain cycle, financial crisis is one of the cyclical manifestations of economic fluctuations." "I think, and economic fluctuations in the same sense, enterprise growth is also cyclical." Entrepreneurs should consciously establish the cycle of enterprise growth awareness, the enterprise's growth cycle and economic fluctuation cycle, according to the enterprise upstream and downstream industry chain, regional opportunities to make decisions, so that the Times headwind, to play a multiplier effect

I also agree with Ma said "crisis is the opportunity" point of view, after all, today can not be called a disaster or crisis, because now this crisis has let everyone each enterprise is more or less in it. How to end this crisis as soon as possible, rebuilding the new economic system is the common goal of the present. "Good entrepreneurs have to learn to adapt to the environment ahead of others, who have the opportunity to adapt first."

We see through the phenomenon of nature, in good times will be the birth of great enterprises, in the contrarian era there are great enterprises, such as Japan's Sony Company is in a very depressed period of birth. Because "This world is not the lack of money, the lack of entrepreneurial spirit, entrepreneurial glory and dreams, entrepreneurial values." "Imagine that if every entrepreneur has a sense of responsibility for the country, the society and the employees, the financial crisis will not happen." Therefore, I also believe that in this crisis, entrepreneurs need not only the funds, more important is to uphold their own glory and dream, because this is the leading enterprises and employees out of the plight of the "winter" medicine.