The goal of search engine marketing

Http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine Marketing Goals

The purpose of establishing a website is different, so the ultimate goal of search engine marketing is different. The purpose of Enterprise website establishment is network marketing, enterprise propaganda, product spleen promotion and so on. The first level of the target level is to be able to guide users to log on to the corporate web site, to receive corporate marketing information, to promote enterprises, enhance the effectiveness of corporate brand, and the highest goal is to stimulate users to buy products or services of the desire, and ultimately achieve marketing goals.

Third, the characteristics of search engine marketing

Each kind of network marketing method has its own characteristic, because the search engine characteristic, causes the search marketing to have with other network marketing method essence difference.

1. Search engine Marketing has the user's own very strong initiative

Only if the user is interested in a certain kind of information, can the active use Search engine search relevant information, and click which link also by the user decides, therefore the search engine marketing has the user very strong initiative.

2. Search engine marketing must be based on corporate web sites and other carriers

Only the establishment of corporate Web sites or online stores such as online carriers, to carry out search engine marketing is meaningful, can produce the effect of search engine marketing, and ultimately achieve sales revenue increase.

3. Search engine marketing only has the function of passing information

Because of the characteristics of the search engine itself, the general results of the information can only be a site or Web page to do a brief introduction, but not to display the full information of the Web page, so the results of the search can only play a role in guiding users to the corporate web site interest.

4. Search engine marketing helps to achieve the target consumer group positioning

Because the use of search engine users in the input keyword, it has been obvious to show their own consumption preferences and tendencies, so help enterprises to collect, collation, analysis of the consumption characteristics of the target consumer groups and other marketing information.

Understanding the above characteristics of search engine marketing is helpful to study the mode and method of search engine marketing, which lays a good foundation for the specific development of search engine marketing.

Author: Hangzhou SI billion Network Technology Co., Ltd.

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