The goal of Suning's annual sales of 20 billion yuan has not changed

Although the first half of the 5.2 billion yuan sales performance did not complete the original 6 billion yuan expected, but Suning's electric platform Suning easy to buy the annual sales of 20 billion yuan goal has not changed. Yesterday, Suning electrical appliances (002024, shares bar) vice Chairman Weimin in the second half of the release of Su Ning easy to buy development strategy, revealed that through sales category expansion and continued price advantage means will achieve more than 70% of the quarterly growth, "to ensure that the annual sales target is not a problem."

And in the future development strategy, suning easy to purchase and Suning traditional stores more closely coordinated combat has become the focus of attention. For a long time, the traditional appliance chain in the Internet sales have also encountered problems, that is, the price of online sales tend to be cheaper than the store, resulting in the phenomenon of their own competition. Su Ning said yesterday that will take the lead to break this situation, starting from this month on the line of Suning easy to purchase and the line of Suning appliance stores will achieve a unified price of goods, cancellation line under the sale of the "price difference" to ensure that consumers as long as the suning shopping can enjoy the same price. This attempt will take the lead in the computer, mobile phone products in the trial. In this respect, Weimin said, line on the same price will let consumers do not have to go everywhere, and this is the ultimate goal of the hope will be suning commodity prices, both online and offline to reach the best peers.

It is also understood that in order to deal with online shopping when not on time delivery, returns are not timely refund and other consumers reflect the most intense problems, suning Tesco yesterday in the same industry to take the lead in the industry to make a "service timeout is the indemnity" commitment. As long as consumers in suning purchase shopping, to order system confirmation time as the benchmark, such as non-anti-factor or user subjective factors caused delivery delay, exceeding the agreed time of 3 days in accordance with the purchase of goods 5% to be compensated, 7 days after the payment of 5%, the highest pay 10%; more than seven days even if the consumer returns, still enjoy 10% Delay in delivery and reimbursement.